Job details

Conversion Rate Optimization Manager

One Goal, One Passion - Growth is Everything at Window Nation

Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. One Goal, One Passion - Growth is Everything at Window Nation.

We are seeking a highly analytical and creative CRO Manager to lead efforts in enhancing our website's and digital platforms' performance. The ideal candidate will focus on understanding user behavior, developing strategies to increase conversions, and ensuring an optimized customer journey. You will collaborate with cross-functional teams to drive measurable business growth by improving key performance indicators (KPIs) through data-driven decision-making and experimentation. This role is responsible for the website and all aspects to include the landing page and performance and overall website health and functionality.

Core Role Responsibilities

Create and implement a comprehensive CRO roadmap aligned with business goals
Identify key user segments and develop strategies to target and improve their experience
Use web analytics tools (e.g., Hot Jar, Google Analytics, Optimizely and Dynamics) to monitor and evaluate user behavior
Perform in-depth analysis of website metrics to identify drop-off points and opportunities for optimization
Design and execute A/B and multivariate tests to improve site performance
Analyze test results, generate actionable insights, and implement winning variations
Synthesize data from conducted in-depth analysis of user behavior, session replays, A/B testing results, and other relevant data to identify optimization opportunities
Work closely with marketing team members to optimize landing pages and other digital assets
Suggest and implement design or content changes based on user feedback and testing insights
Partner with marketing peers to ensure seamless implementation of CRO initiatives
Communicate findings and recommendations to stakeholders through detailed reports and presentations
Keep abreast of CRO trends, tools, and technologies to bring innovative ideas to the team
Benchmark against competitors and industry standards to maintain a competitive edge

Basic Qualifications

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
4+ years of experience in CRO, digital marketing, or related rolesthat includes large scale testing and personalization initiatives
2+ years deep experience with web tagging end to end, from defining the data layer to instrumenting in Adobe Tag Manager or GTM to analyzing results
2+ years of leadership experience

Preferred Qualifications

Proficiency in analytics platforms and testing tools
Strong understanding of user behavior analysis and customer journey mapping.
In-depth understanding of segmentation and targeting
Demonstrated experience running simultaneous personalized experiences
Experience with UX design, wireframing and usability principles
Excellent data interpretation and problem-solving skills
Familiarity with HTML, CSS, and JavaScript is a plus
Effective communication and presentation skills
Analytical mindset with a passion for driving measurable results
Creative thinker capable of identifying innovative solutions to challenges
Strong project management and organizational skills
Team player with the ability to influence and work across departments

$135,000 - $145,000 a year

Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

Window Nation Glassdoor Company Review

3.7

Window Nation DE&I Review

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CEO of Window Nation

Jeff Beck

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Average salary estimate

$140000 / YEARLY (est.)

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$135000K

$145000K

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What You Should Know About Conversion Rate Optimization Manager, Window Nation

At Window Nation, we believe in one goal and one passion: growth. That’s why we are thrilled to announce an opening for a Conversion Rate Optimization Manager based in Fulton, MD. If you're a data-driven and creative thinker, this could be the perfect opportunity for you! In this role, you will take the lead on optimizing our website and enhancing our customer journey. Your focus will be on understanding user behaviors and developing innovative strategies to boost conversions. Collaborating with cross-functional teams, you’ll drive measurable business growth by leveraging data to make informed decisions and conducting experiments that enhance user experience. You'll manage everything from landing page performance to overall website health, using tools like Google Analytics and Optimizely to monitor metrics and identify opportunities for improvement. This is not just a role; it’s a chance to make a significant impact in a growing company dedicated to helping you grow both personally and professionally. If you're excited about creating a comprehensive CRO roadmap, performing in-depth analyses, and executing A/B tests for optimization, we want to hear from you! Join us at Window Nation, where your contributions not only drive success for our company but also enrich your career journey.

Frequently Asked Questions (FAQs) for Conversion Rate Optimization Manager Role at Window Nation

What are the responsibilities of a Conversion Rate Optimization Manager at Window Nation?

The Conversion Rate Optimization Manager at Window Nation is responsible for creating and implementing a comprehensive CRO roadmap that aligns with business goals. This includes identifying key user segments, monitoring and evaluating user behavior through web analytics tools, designing and executing A/B tests, and communicating findings to stakeholders. You'll work closely with the marketing team to optimize landing pages and digital assets to drive measurable growth.