About the Role

We are looking for an experienced Media Buyer to lead and optimize our paid acquisition efforts.

What sets us apart? Unlike typical media buying roles in the gambling industry—where you’re constantly dealing with ad account bans, policy restrictions, and limited resource -we provide a stable, compliant environment where you can focus purely on performance, creativity, and growth.

What You’ll Be Doing

• Plan, launch, and scale Facebook acquisition campaigns without the usual risks of ad account instability.

• Optimize ad performance and ROI rather than wasting time on micromanaging account issues.

• Work with an in-house team of developers and designers to create high-converting ad creatives, landing pages, and user flows.

• Analyze data and A/B test creatives, ad copies, and landing pages to improve conversion rates.

• Leverage proprietary tools for competitor analysis and performance tracking to refine media buying strategies.

• Identify new opportunities for scaling campaigns, experimenting with ad formats, audience segmentation, and bidding strategies.

• Work alongside the product, creative, and analytics teams to optimize the full marketing funnel.

Key Responsibilities

Campaign Management & Optimization:

• Create, manage, and scale Facebook Ads campaigns, ensuring maximum efficiency and ROI.

• Optimize ad creatives, copy, and targeting strategies to drive high-quality traffic and user acquisition.

• Monitor performance metrics (CPA, ROI, LTV, CTR, conversion rates) and adjust strategies accordingly.

Creative Strategy & Testing:

• Collaborate with designers and content teams to develop engaging, high-performing ad creatives.

• Conduct A/B testing on ads, landing pages, and progressive web apps (PWAs) to improve user engagement and conversion rates.

Data Analysis & Reporting:

• Analyze performance data, identify trends, and make data-driven decisions to enhance campaign performance.

• Use advanced tracking tools to measure attribution, funnel effectiveness, and audience insights.

Budget Management & Scaling:

• Manage ad spend efficiently to scale campaigns while maintaining cost-effectiveness.

• Explore new bidding strategies, audience segments, and campaign structures to maximize reach and revenue.

Qualifications

• 4+ years of experience in Facebook media buying, performance marketing, or user acquisition, ideally within the iGaming industry (Curacao or Anjouan License).

• Deep expertise in Facebook Ads Manager, campaign structuring, targeting, and compliance best practices for online gaming.

• Strong understanding of audience behavior and experience with hyper-targeting techniques.

• Proficiency in A/B testing, funnel optimization, and data analysis to maximize performance.

• Experience with tracking tools, attribution models, and advanced analytics.

• Excellent project management and communication skills.

• A proactive, innovative mindset with a passion for data-driven performance marketing.

Bonus Points If You Have:

• Experience working with alternative ad networks beyond Facebook.

• Knowledge of tracking platforms (AppsFlyer, Adjust, or similar).

• Fluency in Russian or Ukrainian is a plus.

Location

Our in-house team operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Critical Thinking Assessment (10 minutes)

• Final Interview (60 minutes)

What We Offer

Join our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. 

Excited about the opportunity? Apply today!