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Product Marketing Specialist/Manager - Health Solutions (H/F)

Withings aims to be the most trusted name in clinical-grade smart health devices. Already the leading innovator of smart scales, our ecosystem includes blood pressure and sleep monitors, thermometers, and health/activity wearables, too. Ergonomic and unobtrusive, Withings devices appeal to the eye, as well as look after the heart. Our intuitive and reliable interfaces make a daily checkup a breeze, and this helps us to achieve our most important goal: changing people’s lives.

Withings Health Solutions is Withings dedicated division for healthcare professionals, serving healthcare professionals across chronic disease prevention and management, remote patient monitoring, clinical research, and more. Its mission is to bridge the gap between patients and their care teams by continuously and effortlessly providing healthcare professionals with medical-grade data generated by patients from an ecosystem of connected devices.

From remote patient monitoring to clinical research to chronic disease management, we have dedicated solutions that provide the richest array of accurate, real-world data, thanks to our complete ecosystem of connected devices, data connectivity options, and our remote patient monitoring platform.

About the role:

For a maternity leave cover, we are looking for a Product Marketing Specialist/Manager to join the Withings Health Solutions marketing team. At the crossroads between product, marketing and sales, you are responsible for the entire product lifecycle from market research and customer insights to launch strategies and post-launch analysis, to ensure our products meet market needs.

As the voice of the market, you will develop advanced knowledge of our competitors, the market, and our targets. Working closely with the Product Managers, you will be involved in creating clear & sharp value propositions and positionings. You will work closely with the sales & marketing team by co-creating impacting go-to-market plans based both in Paris and in Boston.

  • Enthusiasm for Withings' preventive health mission and the potential of technology to improve our lives
  • At least 3 years in a Product marketing position role for a B2B company
  • Prior experience in healthcare would be a plus
  • You're a true project manager at heart, communicating and aligning global and diverse stakeholders around a project. Ability to work simultaneously on several projects
  • Story-teller: You have excellent written and verbal communication skills. You know how to create product messaging that resonates with the target audience.
  • Problem solver: you know how to simplify complex problems to have an impact on defined goals
  • Detail-oriented; strong analytical skills and critical thinking abilities
  • Enjoy working in a dynamic, fast-paced environment
  • Fluent in English and in French
  • Knowledge of collaborative design tools (such as Figma) and collaborative digital workplaces (such as Notion) is a plus

Joining the Withings adventure means :

  • Joining one of the world's pioneers and leaders in connected health, winner of several awards at the Consumer Electronic Show,
  • Contributing to innovative and ambitious projects for the health of tomorrow in an agile and constantly evolving environment,
  • Join an international company, member of the FrenchTech 120, with teams based in Issy-les-Moulineaux, Boston, Hong-Kong and Shenzhen,
  • Participate in the continuous improvement of our products and services by beta-testing them before their release, especially during our numerous sports sessions with colleagues,
  • Benefit from numerous advantages: Stock Options, smartphone and computer of your choice, discounts for cultural and sports activities, company restaurant, and much more,
  • Participate in the Withings Med Academy by attending lectures by healthcare professionals to strengthen your knowledge in the medical field,
  • Collaborate with passionate colleagues and celebrate each of our successes together!

At Withings, we know that diversity, equity and inclusivity are paramount to fostering innovation. We rely on the unique skill sets, life experiences and perspectives of each team member to accomplish our mission—creating technology that people love, to make better health part of everyday life.

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CEO of Withings
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Éric Carreel
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Average salary estimate

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What You Should Know About Product Marketing Specialist/Manager - Health Solutions (H/F), Withings

As a Product Marketing Specialist/Manager at Withings, you're joining a trailblazer in clinical-grade smart health devices, renowned for transforming everyday health monitoring. Withings Health Solutions thrives at the intersection of technology and healthcare, aiming to enhance the lives of both patients and healthcare professionals. In this exciting role, you'll oversee the entire product lifecycle—from insightful market research and customer feedback to devising impactful launch strategies and performing post-launch evaluations. Your analytical mindset will guide you in understanding competitors, market trends, and target audiences, ensuring that our innovative products resonate in the market. Teaming up with Product Managers, you'll co-create compelling value propositions that captivate and inform. Thriving in a dynamic atmosphere, you'll manage multiple projects and align diverse stakeholders, bringing clarity to complex scenarios and guaranteed results. With at least three years of experience in B2B product marketing (plus a bonus if you have healthcare experience), you will become a crucial voice in driving our mission to improve people's lives through technology. Your excellent communication skills will shine as you craft product narratives that not only tell our story but also inspire action. This is more than just a job; it's a chance to contribute to a pioneering movement in healthcare, collaborate with passionate colleagues, and continue Withings' legacy of innovation. If you're ready to make an impact and help redefine health solutions globally, Withings is where your journey starts!

Frequently Asked Questions (FAQs) for Product Marketing Specialist/Manager - Health Solutions (H/F) Role at Withings
What are the main responsibilities of a Product Marketing Specialist/Manager at Withings?

The Product Marketing Specialist/Manager at Withings is responsible for the entire product lifecycle. This includes conducting market research, gathering customer insights, developing launch strategies, and performing post-launch analysis. The role involves close collaboration with Product Managers to create clear value propositions and co-develop impactful go-to-market plans, particularly for our health-focused solutions.

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What qualifications do I need to apply for the Product Marketing Specialist/Manager position at Withings?

To qualify for the Product Marketing Specialist/Manager role at Withings, candidates should have at least 3 years of experience in a product marketing role, preferably in a B2B environment. Experience in the healthcare sector is a plus, along with fluency in English and French. A knack for project management, strong analytical skills, and exceptional communication abilities are essential for successful performance in this position.

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What is the work culture like at Withings for the Product Marketing Specialist/Manager?

Withings fosters a dynamic and collaborative work culture, encouraging innovation and agility. As a Product Marketing Specialist/Manager, you'll be part of a passionate team dedicated to making a difference in health technology. The company emphasizes diversity, equity, and inclusion, offering opportunities for continuous improvement, learning, and professional growth while celebrating team successes.

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How does a Product Marketing Specialist/Manager at Withings contribute to healthcare innovation?

A Product Marketing Specialist/Manager at Withings plays a pivotal role in driving healthcare innovation by ensuring our products meet market needs through careful analysis and strategic planning. By leveraging insights gained from customer interactions and competitive research, this position helps shape the development and marketing strategies of clinical-grade health devices aimed at enhancing patient care and outcomes.

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What tools and skills are preferred for the Product Marketing Specialist/Manager at Withings?

Preferred skills for the Product Marketing Specialist/Manager position at Withings include advanced project management capabilities, strong analytical and critical thinking skills, and proficiency in storytelling through written and verbal communication. Familiarity with collaborative design tools, such as Figma, and digital workplace platforms, such as Notion, are also advantageous for this role to foster effective teamwork and innovation.

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Common Interview Questions for Product Marketing Specialist/Manager - Health Solutions (H/F)
Can you describe your experience with product marketing in a B2B context?

When discussing your experience, highlight specific projects you've led, focusing on your ability to identify market needs and develop strategies that align with business goals. Emphasize any metrics or successes achieved through your initiatives.

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How do you approach market research for healthcare products?

Explain your methodology for conducting market research, including identifying target audiences, gathering insights, and analyzing competitors. Give examples of how this research translated into actionable strategies for previous products you've worked on.

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What strategies do you use for effective product positioning?

Discuss your process for creating compelling product positioning, touching on how you incorporate customer feedback and market analysis. Share examples of successful positioning you've developed and how they impacted overall product success.

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How do you manage stakeholder expectations on different projects?

Detail your project management approach, focusing on how you communicate with stakeholders, set realistic expectations, and ensure that their insights are integrated into project plans while keeping them informed throughout the process.

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Can you give an example of a challenging marketing project you handled?

Illustrate a specific situation where you faced challenges, emphasizing how you approached the problem, the steps you took to overcome it, and the positive outcomes you achieved. Highlight your critical thinking and problem-solving skills.

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What communication techniques do you find effective for creating product messaging?

Talk about your strategies for developing product messaging that resonates, including how you tailor your message to different audiences and use storytelling techniques to engage customers emotionally and logically.

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How do you stay updated with industry trends and competitor activity?

Describe the resources you use to stay informed, such as industry publications, online communities, and networking events. Provide examples of how this knowledge has influenced your marketing strategies in the past.

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What role does collaboration play in your marketing strategy?

Emphasize the importance of cross-functional collaboration in your previous roles, citing specific instances where working closely with other teams led to improved product strategies and successful launches.

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How do you measure the success of a product launch?

Explain the key performance indicators (KPIs) you focus on to evaluate success, including sales metrics, customer feedback, and engagement levels. Discuss how you use these metrics to inform future product strategies.

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Why do you want to work at Withings, specifically in the Product Marketing Specialist/Manager role?

Share your passion for health technology and how Withings’ mission aligns with your professional ethos. Mention specific aspects of the company culture, values, or product innovation that excite you and how you envision contributing to their goals.

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We are on a mission to improve the way people take care of their health, all over the world

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Full-time, remote
DATE POSTED
January 11, 2025

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