Product Manager - Acquisition & Retention, Ethical Scaling Marketplace

Wolf & Badger is on a mission to make retail fair. Working to support our community of 2000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our international online marketplaces and flagship stores in London, New York City and Los Angeles.

We are a rapidly growing scale-up business, in an exciting new phase of growth, looking to expand our team of c.110 people currently located between London, New York and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.

The role

You will join us as a Product Manager leading our Acquisition & Retention squad. This squad’s mission is to drive growth across the Wolf & Badger marketplaces and wider ecosystem. This includes ensuring we are using the right mix of channels to attract loyal shoppers and encouraging these shoppers to return again and again. You will oversee a cross-functional squad to leverage our custom technology stack to build and scale products shoppers love across the acquisition and retention funnel. You will own and optimise key growth loops such as referral, paid marketing, onboarding, and communications.

Our team works collaboratively and values in-person connection. This is a flexible hybrid role with a minimum expectation of 3 days per week of onsite attendance at our beautiful office in Soho, Central London. Candidates must be based within a commutable distance of the office and be happy to commit to this requirement.

You will:

• Use business OKRs and insights to define and execute an iterative product roadmap
• Communicate the squad priorities and progress to stakeholders across the business
• Collaborate with data analysts, designers, and engineers to rapidly experiment and scale successful ideas
• Monitor key success metrics and identify long-term trends
• Ensure we maintain velocity and deliver high-quality products
• Help to define and iterate the agile processes for your squad
• Work with Product Leadership to define and influence the wider product strategy
• Speak regularly to our brands and shoppers to understand the problem space and design better solutions
• Be technically curious and stay up-to-date with industry trends and best software development practices
• Be passionate about marketing and alternative customer acquisition trends and loyalty initiatives

Our values in action

Our core values of Execution, Innovation, and Fairness are our guiding principles, driving us to deliver exceptional results, pioneer new ideas, and uphold integrity in all our interactions. Here is how these values translate to skills required for this role:

Execution

• You have hands-on experience as a Product Manager having delivered creative, innovative and impactful products for B2C and/or B2B2C businesses

• You are well versed in using business OKRs and product insights to collaboratively create product OKRs for your squad
• You have led and empowered a squad by turning OKRs and discovery insights into an impact-led, iterative product roadmap
• You are comfortable with ambiguity, a rapidly evolving environment and prioritising your workload accordingly

Innovation

• As a Product Manager you will have your finger on the pulse regarding new technologies, wider user behaviour trends and market developments to help inform our product direction. You’ll be comfortable pitching new ideas and researching new exciting approaches for us to try
• You are reflective and create considered ‘insight loops’, ensuring as a product and tech function we are always learning from everything we do and baking that learning into our future developments
• You are not just comfortable with data but excited to get your hands on it and really use it to understand complex problems. You can explore a problem space using your initiative and highlight the potential opportunity areas to your immediate team and wider business

Fairness

• You will have excellent communication at all levels - be able to motivate squads with clear priorities, productively debate with stakeholders and build long-lasting relationships with external suppliers
• You will be thoughtful and curious when interacting with customers and be able to portray their sentiments across the business which is reflective of their needs
• You are an advocate for and champion product thinking and customer-centric ways of working and are able to create opportunities to share this across the business and the product and tech function

Why us

At Wolf & Badger we are committed to fostering a dynamic and inclusive workplace culture where every team member can thrive. We provide ample opportunities for personal and professional growth, offering resources, training, and mentorship to support our employees' development.

Collaboration is at the heart of everything we do, with cross-functional teamwork and open communication driving our success. As the UK's first B Corp certified marketplace, our work is deeply purpose-driven. We are dedicated to promoting ethical and sustainable practices in the fashion industry, empowering independent designers, and making a positive impact on our community and the world. Our products, and therefore our Product Managers are crucial to the long-term success of our business. This role offers ample opportunities to shine and grow in a Product career in an environment where you can make a difference.

• Competitive starting salary of £51k-£61k per annum subject to skills and experience

• Flexible hybrid working policy with access to a creative work environment in Soho, Central London. Current onsite requirement of 3+ days per week for this role.
• 25 day holiday allowance in addition to bank holidays
• Paid volunteering leave, pet-ernity leave and heartbreak leave
• Quarterly Wellness Wallet - to spend on products and services which are meaningful to you
• Subscription to yulife health and wellbeing app
• Opt-in health insurance plan
• Cycle to work scheme
• Ample paid sick leave to support mental and physical health
• Staff discount across Wolf & Badger, instore and online.

Wolf & Badger is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We encourage applications from people from all walks of life.