Content Specialist

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

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The Content Specialist, reporting to the Regional Content Manager, is responsible for executing customer communication and localisation efforts locally. This role is responsible for ensuring the content is engaging and enhancing the cultural relevance on a market level. In this role, you will collaborate cross-functionally assisting localisation for multiple projects and campaigns, both regional as well as central campaigns. You will also be responsible for creating and curating user-generated content (UGC) for social media platforms, working with collaborators and influencers to generate authentic and engaging content that resonates with target audiences. You will work in an international Content team with colleagues in 8 different countries and get the opportunity to learn more about other cultures and local nuances.

Responsibilities & Duties

• Plan and execute content for local and regional campaigns across App (Discovery), CRM, SoMe and influencer marketing activities.
• Translate, write and ensure marketing materials and other content are culturally and linguistically appropriate.
• Work closely with central copywriting teams to understand tonality and overall brand in our messaging.
• Implement changes in in-app inventory (such as Discovery) in collaboration with Consumer team
• Collaborate with influencers and/or influencer marketing agencies to create and share engaging content.
• Support in broader marketing campaign execution where needed.
• Manage day-to-day operations of partner marketing efforts, including promotions, emails and in-app activities.
• Support the Regional Content Manager in coordinating local designers and other third party providers.
• Collaborate with global teams to align regional strategies with global standards.
• Monitor and analyse content performance, providing insights and recommendations for improvement.

Profile & skills

• Creative and Analytical Thinker: ability to balance creativity with analytical thinking to create compelling and data-driven content
• Detail-Oriented: exceptional attention to detail, ensuring high-quality, error-free content
• Team Player: proven ability to collaborate effectively with cross-functional teams
• Copywriting and Editing: excellent writing, editing, and proofreading skills with a strong command of grammar and style
• Social Media Management: proficiency in managing and creating content for social media platforms
• Project Management: strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Communication Skills: excellent verbal and written communication skills, with the ability to convey complex information clearly and concisely
• Brand Voice and Tone: ability to maintain and evolve the company’s brand voice and tone across all content channels

• 1-2 years of marketing experience
• Proficient in social media content & influencer management
• Basic skills in visual content creation
• Strong knowledge of local language and pop culture
• Aspires to take on more strategic roles and proactively assume responsibility
• Willing and prepared for hands-on tasks
• Comfortable with a hybrid work environment and demonstrates strong digital organizational skills
• Fluency in English and Polish (C1+ level) is required

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! 

We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!

If you have any further questions about the position before submitting an application, you can turn to:

Laura Ilioaea, Talent Acquisition Partner:
[email protected]

Please note that we do not accept applications coming in via email. Please submit your application in English via our job portal.