Senior Director, Growth Marketing

About UsHere at Wonders we build products that empower small brick and mortar restaurants by liberating them of the operational burden of running their business. We accomplish this by providing a frictionless connection between them and their customers through our multi-product ecosystem offering AI-enabled order taking, delivery enablement, payment solutions, and point-of-sale software. At Wonders, we use a combination of bits (technology) and atoms (people) to solve real world problems facing small business owners.We obsess over placing our customers first and working backwards from there. When our customers succeed, we succeed. The restaurant industry in the US is over a $1 trillion total addressable market (TAM), but remains relatively underserved by technology. Large chains are able to afford expensive tech that gives them a huge advantage; we believe that small restaurant owners deserve access to the same technologies at an affordable price.Wonders has been profitable for nearly a decade and seen 5x revenue growth in the last three years. As of our last fundraising round in mid-2022, we were valued at $450M and have since seen substantial growth across customer acquisition, product development and company headcount. Thousands of loyal restaurants have entrusted Wonders with their success, and together we have supported nearly 20 million customers. We are proud to be named one of Built In’s top companies to work for in 2023.To learn more about our culture, values and how you can be a part of helping mom & pop restaurants thrive, please visit us here! Helping Independent Restaurants Thrive.What we’re looking for:We are looking for a Senior Director of Growth Marketing with a strong background in paid media to lead a high performing marketing team to achieve aggressive lead-generation targets. Bonus points if the candidate is bi-lingual in English and Mandarin.What you’ll accomplish:• You will define, execute, and measure the integrated marketing plan to ensure effective lead-generation activities that target the entire funnel to fuel pipeline growth.• You will focus on the buyer’s journey to produce leads into the pipeline, but also tracking through to revenue for the business.• You will dig into the weeds with your team and continue to improve conversion rates at each touchpoint and prioritize accordingly to drive impact. Our leads come via our website, inbound calls, and wechat. We have a mix of inbound and outbound marketing activities.• You will manage the Growth Marketing team with direct responsibility for performance marketing on direct mail, website, paid search, paid social, affiliate, SMS, YouTube, and other social media channels such as DuoYin and WeChat.• You will help expand, coach, inspire, and motivate a ~7 person growth team (both organic and paid) and oversee performance tracking and calibration on a daily basis to drive decision-making around budget allocations and forecasts.• You will support scaling existing channels and identify the development of new growth opportunities.• You will develop evergreen and seasonable campaigns and report on and analyze campaign performance to drive continuous improvement and testing.One year deliverables:• You will collaborate with data, revenue operations and marketing operations to gather data intelligence to create segmentation for better targeting.• You will leverage progressive profiling and personalized lead nurturing to improve mid- funnel conversion rate.• You will collaborate with the inbound/outbound SDR team to test various cadences to improve conversion rates.• You will build up our SEM/SEO channels and turn them into new growth channels in addition to our existing growth channels such as DM, SMS and WeChatAbout you:• You have minimum of 8+ years of multi-channel/omni-channel growth marketing experience, primarily at a B2B company or B2C company selling a high ticket item, managing a significant marketing budget.• You have experience with B2B SaaS in the SMB space.• You have experience with attribution and mixed media models, previoust success with analyzing data, drawing accurate conclusions and adjusting strategy.• You have expert conversion rate optimization and hypothesis testing skills.• You are an expert in SEM, paid media and direct response channelsBonus points:• You have experience in a consumer-driven industry with a passion for the customer.• You have fluency in Mandarin and English (both written and spoken)• You know the restaurant industry or previously worked in this space• You have a roll up your sleeves mentality with current or prior experience working in a fast-paced, collaborative, highly ambiguous environment frequently wearing more than one hat.If you do not meet all the requirements listed above which candidates rarely do, don't worry. We still encourage you to apply!Wonders is committed to hiring the best team to empower small businesses to thrive. We believe that a diverse workforce is paramount to our success. We welcome talent from all backgrounds - including but not limited to - race, sexual orientation, gender identity, age, nationality, religion, veteran status, political affiliation, and disability.The salary range for this role is $230,000 - $310,000.#LI-Remote