Performance Marketing Manager

As a Performance Marketing Manager at Wooga, your primary responsibilities include developing and executing performance marketing strategies for our games, managing campaigns across various gaming platforms, and optimizing those campaigns to achieve successful outcomes. You will also assist in producing internal analysis and reports, collaborate with data experts, and leverage data-driven insights to enhance overall performance.

To qualify for the Performance Marketing Manager position at Wooga, applicants should have relevant work experience, particularly in gaming or mobile marketing. A strong foundation in quantitative analysis, familiarity with mobile marketing metrics, and experience managing various networks will significantly contribute to your success. Proficiency in tools like Excel or Google Sheets is important, and knowledge of SQL or Python is a plus.

Wooga is committed to the ongoing professional development of our employees, including the Performance Marketing Manager role. We offer a generous education budget, extra days off for self-development, and various learning opportunities through internal trainings, workshops, and meet-ups. Additionally, we encourage a collaborative environment where you can learn from colleagues with diverse backgrounds.

The work culture at Wooga is open, welcoming, and diverse. As a Performance Marketing Manager, you'll be part of a team that celebrates creativity and collaboration. We value the input of every team member and encourage innovative thinking. With a hybrid work model, you have the flexibility to work from home or from the office, fostering a balanced environment that promotes personal well-being and teamwork.

A successful Performance Marketing Manager at Wooga should be analytical, creative, and highly adaptable. A result-oriented mindset combined with a strong data-driven approach is essential for optimizing marketing campaigns. Excellent communication and collaboration skills will help you work effectively with diverse teams. Additionally, a genuine passion for mobile gaming will empower you to connect with our target audience better.

In answering this question, highlight specific campaigns you've managed, the platforms you've used, and the results achieved. Discuss your approach to optimizing these campaigns and how data influenced your decisions.

Focus on your analytical methods and tools you've utilized. Discuss how you gather data, measure metrics like ROI and conversion rates, and what steps you take to improve performance based on your analysis.

Select a campaign that had clear objectives and measurable outcomes. Describe your role, the strategies implemented, and the results achieved, using data to back up your success.

Share specific resources you rely on, such as industry blogs, newsletters, webinars, or professional groups. Discuss how you implement new ideas into your strategy and reflect on your continuous learning process.

Discuss your method for allocating and managing a marketing budget, how you prioritize spending across different channels, and the importance of maximizing ROI and minimizing waste in your campaigns.

Detail your process for A/B testing, audience segmentation, and using performance data to refine creatives and targeting strategies. Discuss how you collaborate with data teams to enhance campaign effectiveness.

Mention specific tools you're familiar with, such as Google Analytics, various social media ad managers, or marketing automation tools. Explain how you've utilized these tools to achieve your performance goals.

Discuss your analytical approach to diagnosing issues in underperforming campaigns and your willingness to pivot strategies based on data insights. Highlight your ability to remain proactive in problem-solving.

Provide an example that emphasizes teamwork, communication, and the positive outcomes of collaboration—how working with others led to improved campaign performance or creative strategies.

Craft an answer that reflects your enthusiasm for Wooga’s games, mission, and values. Explain how the company's culture and innovative approach align with your career goals and aspirations.