Product Marketing Manager

Join Wordly's fast growing global team!

We are looking for a Product Marketing professional to help build and execute marketing programs to increase awareness and sales for our SaaS platform. You will help define strategy and build / execute a wide range of go-to-market and sales enablement programs. You will work with our Marketing, Product Development, Sales, and Customer Success teams to create and implement global programs.

This position reports to the CMO (based in San Francisco) and can be located anywhere in the US.

Role:

• Messaging – define value proposition, buyer persona, target market, ideal customer profile, naming, pricing, etc.

• Market Intelligence – conduct competitive analysis, win / loss interviews, SWOT analysis

• New Markets - conduct market research and customer interviews

• Launches - manage go to market plans for new products (NPI)

• Analyst Relations – participate in briefings and inquiries

• Sales / Channel Enablement – create training, battle cards, playbooks

• Content – create website pages, blog posts, eBooks, white papers, solution briefs, presos, datasheets, videos, case studies

• Lead Generation – help define strategy and provide content for advertising programs, webinars, email campaigns, events, etc.

Skills:

• 3+ years B2B product marketing experience with a SaaS business

• Experience working with event tech, ed tech, or gov tech products is a plus

• Experience working at an early stage startup is a plus

• Proven success leading global launches and managing ongoing GTM programs for B2B technology products

• Extensive experience working on digital marketing programs – paid search, SEO, webinars, email campaigns, social media, etc.

• Extensive experience selecting and using martech tools - HubSpot, G2, Demand Base / 6 Sense, Drift, etc.

• Excellent writing skills and a large portfolio of white papers, blog posts, web pages, and case studies you have authored

• Extensive experience developing content and presenting at webinars, conferences, etc.

• Experience working with Forrester, Gartner, and other analysts

• Experience defining and rolling out differentiated messaging and packaging

• Comfortable both defining GTM strategies and playing an active “hands-on” role implementing

Located in Los Altos, California, Wordly is an exciting tech startup that is looking to grow its engineering and GTM teams! From virtual meetings to large, in-person conference venues, Wordly strives to provide high quality, real-time translation services in 50+ languages to anyone, anywhere. 

Wordly caters to numerous customers around the world which include local organizations and businesses; government entities; Fortune 500 companies; and much, much more. While this is a fully remote position, office space in Los Altos, California is available for San Francisco Bay Area residents that wish to utilize it.