Head of growth

what is wordware?

we're building the all-in-one platform for AI development.

here's what that actually means:

the core: a programming language for building just AI assembly language for the new reasoning unit (LLM) is English, so let’s put it front and centre and incorporate best concepts from software engineering:

• conditional statements

• loops

• function calling functions (aka in fancy language multi-agent communication) — this is more difficult than it seems because of the needed type system (see below)

• type system (especially important for interacting with multimodal LLMs where one output might have to be transformed to be passed on forward to the next step of the flow which might incorporate an LLM which can only interact with specific modalities)

• easy linking with Tools (custom or prebuilt and ready to use: speech-to-text, image generation, ElevenLabs, research and many more

the ide: where the magic happens like notion met vscode and had a baby. build and test AI flows instantly, see results in real-time, iterate fast.

deployment: choose your flavor

• api mode:

  • plug your AI engine straight into your product

  • forget about prompt management hell

  • focus on features, not infrastructure

• workflow mode:

  • automate your work with triggers and actions

  • start small, scale to entire business processes

  • connect everything - it's an operating system for AI

• wordapps & repository:

  • deploy as public/private web apps

  • share your flows github-style

  • let others fork and build on your work

  • control what people see (from basic UI to full process)

head of growth @ wordware

not necessarily a software engineer, but you've written code before and understand how things work under the hood. maybe you still dabble in frontend or have side projects. the point is: you need to deeply get our product and our users. implementing your simple ideas into main product and doing experiments in this way, would make your and my lives easier.**

You will also be selling 😲

being real: this is a hard role to fill. i (Filip) am currently heading growth and will be opportunistic about finding the right person.

you need to be able to say in two sentences something so impressive it will make me want to talk to you immediately. if that doesn't come to mind, don't apply.

the actual challenge: we have 350k users and are defining a new category (natural language ai development). we need someone who can turn "building AI with plain english" into a movement. someone who's already done something similar and knows exactly how to take "interesting tool" to "holy shit, this is the future."

the bigger picture: we're not just talking to traditional developers. we're reaching the next 500 million people who will be "coding" with plain english - lawyers, designers, product managers, founders, and domain experts of all kinds. this means threading an impossible needle: deep enough for engineers, accessible enough for everyone else, and compelling enough to show both groups why this matters.

success of your role

• based on revenue + MAUs! If you dont like KPIs also dont apply

• turning tinkerers into advocates

• making prosumers see deployment potential

• getting enterprise to trust a new paradigm

• managing full-funnel growth (yes, including sales pipeline for now)

• building multiple scalable acquisition channels

you probably:

• have grown a tool/platform from <100k to millions of users

• built and scaled multiple viral loops that actually worked

• know how to make technical content spread like wildfire

• managed sales pipelines (maybe)

• can spot growth opportunities others miss

• understand both technical and business metrics

• have done this before at a similar stage ($1-20m ARR)

• (!!) are technical enough to understand and explain our product

• (!!) can handle data analysis and growth engineering

technical requirements (need some, not all):

• ability to analyze usage patterns in posthog

• experience with lead scoring and PQL/MQL processes

• familiarity with data enrichment tools

• can handle programmatic SEO

• comfortable with marketing automation

• enough SQL/analytics to make data-driven decisions

• willing to learn what you don't know or manage freelancers who do

real talk:

• you'll work directly with me (Filip, CEO)

• sf only - no remote

• we don't need growth tips, we need someone who's done it and keen to do it again

• vc funding ($30m biggest out of YC seed) means nothing if we can't make this the default way to build with ai

• you enjoy weird company culture, we host crossbow competitions on sunday (really), our new office is 30m from the sea and has a sauna