Demand Generation Manager

Workyard is a growing startup based out of the Bay Area, operating in the construction industry where $300 billion is spent annually on labor. We are developing an industry changing technology SaaS solution to manage labor for construction companies. Through a unique approach into the market, we are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process.

Having established product/market fit and scaling, we are ready to bring on a Demand Generation Manager to craft and implement comprehensive strategies to progress market awareness, as well as optimize and accelerate lead generation and quality.

This is a 100% remote position but must be based out of the United States.

Responsibilities

• Develop and execute demand generation marketing strategies to drive company and product awareness to increase the volume and quality of leads

• Craft and manage lead nurturing programs to move prospects through the sales funnel

• Analyze and report on campaign performance, using insights to improve and optimize future campaigns

• Collaborate across marketing and sales to ensure alignment and maximize impact

• Implement multi-channel marketing campaigns to drive customer acquisition and growth

Requirements

• 5+ years of marketing B2B SaaS products and hands on experience in demand generation

• Demonstrated results in generating leads and sales pipeline

• A strategic thinker with a passion for driving growth through targeted marketing initiatives

• Analytical and data-driven, skilled at interpreting data to inform decision-making and strategy refinement.

• Highly organized and strong project management skills - proven ability to multi-task and juggle multiple projects at the same time

• Excellent verbal and written communication skills

• Innovative and proactive, always seeking new and effective ways to reach and engage target audiences

• Entrepreneurial roll-up-the-sleeves self-starter to take the lead in shaping direction forward based on insights

• BS/BA; MBA a plus