Email Content Specialist

ORGANIZATION SUMMARY:

World Relief is a global Christian humanitarian organization that is fighting for change that lasts, right here in the U.S. and across the globe. We bring sustainable solutions to the world’s greatest problems – disasters, extreme poverty, violence, oppression, and mass displacement. The organization is approximately 75 years old and has worked in over 100 countries around the world since its founding.

In the United States, we come alongside local churches, community organizations and hundreds of individual volunteers to support newly arriving refugee and other immigrant families. Today, we are proud to partner with over 6,000 local churches, and 95,000 volunteers globally to bring hope, healing and transformation to the most vulnerable.

POSITION SUMMARY:

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten?  Do you believe in our calling as Christians to welcome the least of these and love our neighbor?

If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.

The email content specialist will be responsible for crafting relevant, urgent and inspiring  emails that convert our prospective audience into first time donors and nurture them.  S/he will be responsible for writing persuasive, action-driven emails with compelling subject lines and clear, effective calls-to-action that respond to urgent disasters and drive toward annual KPIs and revenue targets. The email content specialist will work alongside the digital and content team to identify target audiences, develop messaging and create email campaigns that resonate. S/he will also develop emails that assist with the department’s regular communications and other needs, as they arise. If you’re driven by a passion to make a difference in the world, are an effective storyteller who engages data in decision making and thrive in a dynamic environment, we look forward to hearing from you!

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Develop engaging and persuasive email copy with cohesive brand messaging that leads to donor acquisition and enhances brand loyalty
• Write persuasive, action-driven emails with compelling subject lines and clear, effective calls-to-action 
• Assist with conducting A/B tests on emails and implement subsequent learnings to increase acquisition and user engagement
• Collaborate with the content and digital team leads and the email specialist in developing an email strategy that aligns with organizational goals and resonates with audience segments and personas
• Develop effective email copy, within short timelines as needed, particularly when it relates to current events and disaster response
• Collaborate with other team members to source and embed effective giving handles 
• Develop email content that serves the department’s internal agency function as needed Incorporate learnings from email analytics to increase the effectiveness of email content
• Assist in developing and executing an effective email strategy for campaigns
• Source and incorporate impact stories in emails while maintaining the highest standards of ethical storytelling
• Develop and present monthly reports on results in collaboration with the digital team
• Conduct research on trends in industry standards and best practices, and incorporate them in email copy strategy
• Measure and track email success against a clearly defined set of email KPIs and revenue targets
• Other related tasks, as required

• Demonstrated experience in generating leads and converting them to customers
• Past experience with Hubspot, email analytics and GA4 preferred
• Comfortable in a fast-paced team environment, working with attention to detail and quality
• Ability to meet deadlines and create effective content
• Ability to receive feedback on content enhancement
• Strong interpersonal skills and a disposition that is positive and professional

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document
• Willing to learn, ask for help, communicate directly and engage with a growth mindset 
• 3+ years of experience in email content development, preferably in generating conversion-oriented content 
• Bachelor’s degree preferred
• Experience reporting on metrics preferred
• Well-developed problem-solving and time-management skills
• Ability to travel up to 10% of the time. 

World Relief offers a competitive benefits package (25 hours + per week):

- Medical, Dental, Vision

- Offer 16 company Paid Holidays + 4 additional Personal days per year!

- Paid Sick and Vacation Time

- Paid Parental Leave (12 weeks for qualified employees)

- FSAs: Medical & Dependent Care, & Commuter Funding

- Supplemental Life Insurance (employee, spouse, and children)

- Critical Illness, Hospital Indemnity, and Accident insurance policies

- Legal Shield Insurance

World Relief pays 100% for eligible employees:

- Group Term Life (employee, spouse, and children)

- Long Term & Short-term Disability

- Accidental Death and Dismemberment (AD&D)

- Long Distance Travel Insurance

- Employee Assistance Program (EAP)

World Relief - Retirement:

- 401K & Roth

- WR matches up to 4%, then an additional quarter percent up to 10%

- Eligibility: Full Time (40 hours per week) is eligible after 3 months of employment. Part time is eligible after 1000 hours in a year. 

World Relief Discounts (Immediately Eligible):

- Verizon

- Pet Insurance through Nationwide

- Home and Auto insurance through Liberty Mutual

- Working Advantage Discount Program

- Active & Fit Gym Membership

World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.

PHYSICAL DEMANDS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

·         While performing the duties of this job, the employee is required to have ordinary ambulatory skills sufficient to visit other locations

·         The ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-15 pounds.

·         Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read application information.

·         The employee frequently is required to sit, reach with hands and arms, talk and hear.

WORK ENVIRONMENT: 

·         General office setting. World Relief also offers hybrid and remote schedules for limited positions.

·         Great lengths of time working on computer, reading from computer screen, entering information, standing at copier or fax machine, and some time on the phone or in virtual meetings may be required.

·         Year-end archiving activities involve repeated lifting and bending.

·         Physical, emotional and intellectual demands

·         Equipment used: Employee computer (desktop or laptop), printer, and copier.

·         All of the above duties and responsibilities are essential job functions subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Individuals may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodation. This position description is not all-inclusive and is always under review.

We are proud to be an EEO/AA employer M/F/D/V.

For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.

Legal Background in the United States

World Relief is both an equal opportunity employer and a faith-based religious organization. World Relief strictly prohibits and does not tolerate unlawful discrimination against employees on the basis of person’s race, color, sex, national origin, age, disability, genetic information, or any other characteristic protected under applicable federal, state, or local law, which does not conflict with the protections afforded World Relief as a faith-based employer.  

In addition, physical or mental limitations will not be a factor in the application of World Relief's employment policies or employee practices, except for those situations in which occupational requirement make consideration of such factors necessary.

Pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e 1(a) World Relief has the right to, and does, hire only candidates who agree with World Relief’s Statement of Faith.