Blog Manager

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

Working with internal stakeholders, develop the strategy, editorial and governance plan for the Xero blog. The strategy will help ensure that the blog is used to support global business priorities across the customer lifecycle. 

You’ll have the opportunity to work closely with key internal stakeholders on building the vision and operating model for the blog to help elevate the prominence for content dissemination. We have the chance to make the blog a destination for our stakeholders to receive information. 

You will build and manage the editorial calendar and have oversight and editorial authority for all blog content. In addition, you’ll manage the platform and ensure that we are using best in class technology to manage content effectively at scale.

• Drive a compelling global blog strategy that supports improved engagement among potential and existing Xero customers
• As the blog editor, you’ll bring a strong understanding of narrative structure in different formats of content, including business news, case studies and operational updates 
• Design a governance framework that is clear and well communicated across the business
• Create scalable procedures, measurement practices and templates 
• Build and maintain an editorial calendar that is consistent with business priorities
• Be highly collaborative in developing the strategy and operating plan to maximize the value and impact of the blog
• Work with and influence stakeholders, encouraging alignment and collaboration
• Help to manage change across the business as the strategy and processes evolve
• Actively monitor trends and advise teams on how to elevate content on the blog

• Xero has a clear, compelling and “global first” blog strategy and operating model in place
• Blog governance is well defined and widely understood across Xero
• ROI is well defined and shows improvement with correlation to strategy implementation
• Teams adopt and use strategy for improved stakeholder outcomes
• The blog has a clear vision and purpose that is consistently implemented

• Blog and/or content  strategy development and implementation
• Strong writing and editorial skills
• Influencing and communicating global style guides with regional nuances
• Defining and communicating tone and voice for a blog platform
• Project, agency and change management
• A demonstrable record of success and excellent communication skills
• Leveraging data to form compelling strategic recommendations
• Implementing best in class processes to operationalize teams and streamline workflows
• Instilling confidence in stakeholders with data and effective measurement practices
• Setting up measurement practices for content channels
• Working with global cross functional teams
• Strong writing and editorial abilities
• Strategic thinker with a keen ability to execute 
• Change and project management
• Platform and agency management
• Deep understanding of SEO and its potential
• Self-starter who is comfortable with building and scaling processes
• Propensity for action and delivery
• Excellent stakeholder management and cross functional collaboration 
• Integrated marketing, communications and content experience
• Understanding of SEO and communications
• Data driven decision making
• Critical and innovative thinking 
• Curiosity and an interest in channel trends and world class practices
• Ability to influence at all levels of an organisation

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.