Lifecycle Marketing Manager - Small Business - job 2 of 3

🚀 Lifecycle Marketing Manager - Small BusinessAbout Xero Xero is a cloud-based accounting software company that helps small businesses manage their finances. We're a global company with a strong focus on customer success.About the Role This is a Hybrid role based in San Francisco. You'll be leading a team of talented individuals who are passionate about creating delightful and impactful experiences for our small business customers.What You'll Do• 🎯 Develop a 6-12 Month Strategic Plan: Work with the Head of Lifecycle to create a strategic plan that aligns with business goals and strategy, always focusing on the customer's needs and opportunities.• 📈 Own the Entire Lifecycle Funnel: Collaborate with Product Marketing, Product, Regional Marketing, Customer Success, and Analytics teams to identify opportunities for growth.• 💪 Lead and Motivate Your Team: Foster a high-performance team by providing clear career development plans and supporting individual growth.• 🤖 Execute the Lifecycle Strategy: Partner with the Marketing Automation Manager and Automation team to flawlessly deliver the strategy on schedule.• Continuously Improve: Maintain a repository of tests and learnings to ensure constant iteration and improvement, with a focus on data-driven decision making.• 📊 Report on Results: Confidently analyze experiment and journey performance, tying it back to original objectives and hypotheses. Share key metrics with stakeholders.• 🎯 Demonstrate Performance & ROI: Track and demonstrate performance across all lifecycle metrics, including leads, signups, trials, paying customers, utilization, and retention.What You'll Bring• 🌟 Experience: Extensive experience in lifecycle marketing, email marketing, and digital experience.• 👨‍🏫 Leadership: Direct people management and team leadership experience.• 🗺️ Roadmap Management: Experience maintaining a backlog and creating and managing a team delivery roadmap.• 🧠 People Development: Strong experience in people development and building technical skills in others.• 💡 Design Thinking: A deep understanding of human-centered design, service design, or design thinking.• 🏆 Execution: Experience setting a delivery and execution framework for a high-performing team.• 🗣️ Communication: The ability to communicate the "why" behind each project with excellent written and verbal skills.• Customer-Centric Mindset: A highly strategic and customer-led mindset with the ability to identify opportunities for value for the business and customers.Benefits• Competitive Salary• Comprehensive Benefits Package• Opportunity for GrowthHow to ApplyPlease submit your resume and cover letter through the Xero careers website.Job Category: Marketing#LifecycleMarketing #MarketingManager #SmallBusiness #Xero