Director of Marketing
Xpress Wellness and Integrity Urgent Care are leading healthcare care providers committed to delivering high-quality healthcare services. We currently have 60+ Urgent Care clinics across Oklahoma, Kansas and Texas. We are seeking a Director of Marketing to join out team. The Director of Marketing is responsible for managing and coordinating all marketing and business development activites and functions for the company.
Responsibilities:
- Develop strategies for maximizing company and clinic level SEO
- Collaborate with clinic level leaders to develop initiatives for their target audience and provide training resources for clinic leaders to increase the effectiveness for local initiatives
- Identify and measure most relevant KPIs for marketing initiatives.
- Manage and coordinate marketing and business development activities and functions within the marketing department. With Xpress Wellness executives and external marketing consultants when indicated, develop the marketing strategy for the company in line with company objectives.
- Function as an ambassador for external customers such as civic clubs, chambers, schools, employers, etc developing trusting relationships with these entities. Identify business opportuntities with employers related to workers comp, occupational medicine, health screens, etc. Manage, mentor and teach marketing coordinators and area leadership in these functions as necessary.
- Manage the development of, with Xpress Consultants and external vendors, the content for social media, website, newsletters, press releases, video and any other distribution channels.
- Create communication presentations, surveys, articles, reports, information , and any form of activity data as needed.
- Brainstorm and collaborate with teams for new ideas, strategies and corporate events.
- Plan, create, and oversee the design, content, and production of marketing materials for the company.
- With team members, develop the strategies for current and existing products, new clinic launches, promotions, and corporate culture events.
- Manage the media and press opportunities and community outreach for all clinic locations.
- With team members, assist in managing the communications for events, such as recruiting events, training events, trade events, as needed.
- Develop and promote company brand and reputation.
- Manages special projects and duties as assigned. This is a safety-sensitive position.
- Bachelor’s Degree in Marketing, Communications, English, Public Relations or Journalism Preferred, Experience in related marketing/public relations/field is a plus but not required.
- 2 – 3 years experience working in a marketing or communications position preferred but not required.
- Ability to work independently or in a team.
- Great communicator with exceptional writing capabilities, including knowledge of AP Style
- Strong copywriting and content creation skills
- Experience in various desktop publishing, video creation and editing software
- Ability to multitask and monitor several projects and accounts on a daily basis
- Ability to work well under pressure and manage time effectively
- Excellent media and public relations skills
- Ability to react to change productively and handle essential tasks as assignedStrong organizational and time management skills
Xpress Wellness offers a great working environment with the following perks:
- Competitive pay
- Generous PTO
- Health
- Dental
- Vision
- Retirement package with employer match
- Short-term disability + long-term disability options
- Life insurance
Xpress Wellness Urgent Care, is an urgent care company based in Oklahoma City, Oklahoma, that focuses on providing high quality healthcare services to rural communities. Xpress currently has twenty locations in Oklahoma and Kansas and has several ...
3 jobs
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If you're looking to make a significant impact in the healthcare marketing world, the Director of Marketing position at Xpress Wellness and Integrity Urgent Care is the perfect opportunity for you. As a leading healthcare provider with over 60 Urgent Care clinics across Oklahoma, Kansas, and Texas, we're on the hunt for a passionate marketing leader. In this role, you’ll be responsible for developing impactful marketing strategies that resonate with our target audiences and enhance our SEO performance. You’ll get to collaborate with clinic leaders to customize initiatives that address specific local needs while providing them with the tools they require to succeed. Metrics matter, and you’ll have the opportunity to identify and evaluate key performance indicators, making data-driven decisions for our marketing initiatives. Being the face of Xpress Wellness, you’ll cultivate relations with external partners like civic clubs and schools, highlighting our services tailored for businesses in need of occupational health solutions. Additionally, you'll lead a team, guiding them in managing everything from social media content to community outreach and special projects. It’s a dynamic environment where your creativity will shine through new campaign ideas and corporate branding. If you have a Bachelor’s degree in Marketing or a related field, along with strong writing and organizational skills, you're well on your way to becoming our next Director of Marketing. Get ready to roll up your sleeves and make a difference in the lives of patients while growing our brand in the process. Join us and enjoy a competitive salary, generous PTO, and comprehensive benefits while working in a culture that values your contributions.
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