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User Acquisition Manager

We are seeking a User Acquisition Manager with experience supporting high-quality products, utilizing sustainable development practices, and maintaining a continuous improvement mindset to join our Consumer Marketing Department. The ideal candidate will be creative, analytical, detail-oriented, and highly motivated.

As a UA Manager, you will be responsible for developing, executing, analyzing, and optimizing marketing campaigns. The best candidate will have experience managing video game marketing campaigns and a strong understanding of the mobile game industry. If you’re passionate about gaming and have a background in video game campaign management, we’d love to hear from you!


ABOUT US


At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world. Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.


Longevity Opportunity Vision Enjoy the game!


Responsibilities
  • Manage and optimize performance marketing campaigns for BHG’s current and upcoming game titles.
  • Profitably oversee significant monthly budgets across key marketing channels such as Google AdWords, Facebook, ironSource, Vungle, Unity, and others.
  • Serve as the primary point of contact for advertising partners, troubleshooting campaign issues as they arise.
  • Support the manager in reporting, campaign optimization, and UA strategy, providing data and insights for budget planning.
  • Identify, evaluate, and test new traffic sources from initiation to execution.
  • Monitor ad monetization dashboards and reporting, taking action as necessary.
  • Collaborate with the Marketing Director to analyze user data and generate forward-looking insights about user cohorts.
  • Forecast expected revenue from different user groups.
  • Set goals for junior team members and validate reporting accuracy.
  • Conduct data analysis using Excel or SQL.
  • Manage insertion orders and legal documentation with partners.
  • Take full responsibility for the campaigns in progress.


Requirements
  • BA/BS (or equivalent training) in Marketing, Economics, Computer Science, or a related field.
  • 2-4 years of experience in performance advertising/marketing, preferably in digital marketing.
  • Experience in quantitative analysis and reporting, ideally within the gaming industry.
  • Strong organizational skills, keen attention to detail, and the ability to manage multiple tasks effectively.
  • Excellent interpersonal and communication skills.

  • Nice to Have:
  • 1+ years of marketing experience in mobile gaming or the app space.
  • Familiarity with game data and analytics platforms.


$80,000 - $110,000 a year

Don’t meet every requirement listed? Studies show that women and people of color are less likely to apply for jobs when they don’t meet every requirement. At Xsolla, we are committed to building a diverse and inclusive community, so if you think you could be amazing in this role, even without all the listed qualifications, please apply! You may be exactly who we didn’t even know we need.


Benefits:

We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.


Equal Employment Opportunity Statement:

Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.

We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.


Criminal History Consideration:

For the UA Manager, we will conduct a background check that may include the following:

Criminal history check

Employment verification

Education verification

Credit history check

Professional license verification


Relevance to Job Responsibilities:

The background check is relevant to this position because the following role responsibilities include creating assets for branding, and accessing confidential company data.


Rights Under the Fair Chance Act:

Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.


By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.


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CEO of Xsolla
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Chris Hewish
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Great games don’t just appear. They start as ideas, and only through curiosity, dedication, and grit of people all over the globe do they come to life and become a part of how we play. But too many of these ideas never form because the minds that ...

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Full-time, on-site
DATE POSTED
November 23, 2024

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What You Should Know About User Acquisition Manager, Xsolla

Join Xsolla as a User Acquisition Manager and be part of an exciting journey in the gaming industry! In this role, you’ll dive into the world of high-quality products, utilizing sustainable development practices while keeping a continuous improvement mindset. We're looking for someone who is not only creative and analytical but also detail-oriented and highly motivated. As a pivotal member of our Consumer Marketing Department, you'll craft, execute, and optimize marketing campaigns, particularly within the video game sector. Your experience with mobile game marketing will set you up for success as you manage significant budgets and collaborate with top advertising partners like Google and Facebook. If you have a passion for gaming and a knack for managing impactful campaigns, we would love to hear from you. At Xsolla, we believe in empowering creators and providing them the support they need to turn their ideas into reality. With offices around the globe, we continue to make strides in leveling the playing field within the gaming industry. Come play your part in a community that values creativity, collaboration, and the transformative power of play!

Frequently Asked Questions (FAQs) for User Acquisition Manager Role at Xsolla
What does a User Acquisition Manager at Xsolla do?

The User Acquisition Manager at Xsolla is responsible for developing, executing, and optimizing marketing campaigns specifically tailored to the gaming industry. This involves managing monthly budgets, collaborating with advertising partners, and analyzing user data to gain insights for future campaigns.

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What qualifications are needed for the User Acquisition Manager position at Xsolla?

To qualify for the User Acquisition Manager role at Xsolla, candidates typically need a BA/BS in Marketing, Economics, or a related field, along with 2-4 years of experience in performance advertising/marketing, particularly within the gaming sector.

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How does Xsolla support professional development for User Acquisition Managers?

Xsolla is committed to investing in the professional development of its team members. As a User Acquisition Manager, you would have access to training and educational opportunities that foster growth and help you thrive in your career.

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Is prior gaming industry experience required for the User Acquisition Manager position at Xsolla?

While not strictly required, experience in the gaming industry is highly beneficial for the User Acquisition Manager position at Xsolla, especially if you have managed mobile gaming marketing campaigns before.

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What kind of workplace culture can a User Acquisition Manager expect at Xsolla?

At Xsolla, the workplace culture promotes creativity, collaboration, and a strong sense of community. User Acquisition Managers are valued for their contributions, and employee well-being is a top priority through various benefits programs.

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What are the key responsibilities of a User Acquisition Manager at Xsolla?

Key responsibilities for the User Acquisition Manager at Xsolla include managing performance marketing campaigns, collaborating with the Marketing Director for user data analysis, testing new traffic sources, and overseeing advertising partners during campaigns.

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What is the salary range for a User Acquisition Manager at Xsolla?

The salary range for a User Acquisition Manager at Xsolla is between $80,000 and $110,000 per year, based on experience and qualifications, reflecting the company’s commitment to rewarding talent.

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Common Interview Questions for User Acquisition Manager
How do you approach optimizing marketing campaigns in your role as a User Acquisition Manager?

When optimizing marketing campaigns, focus on analyzing data from previous campaigns to identify trends and areas of improvement. Share specific metrics you've tracked, such as CPA and ROAS, and describe how you adjusted your strategies based on these insights.

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Can you describe your experience with performance marketing channels?

Talk about your experience managing budgets across platforms like Google AdWords and Facebook. Highlight specific campaigns you've executed, detailing strategies you used to drive user acquisition and any successes you've achieved.

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How do you stay updated with the latest trends in mobile gaming and user acquisition?

Staying informed is key in the fast-paced gaming industry. Discuss sources such as industry publications, networking events, and online communities where you gather insights on trends and new user acquisition strategies.

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Describe a challenging campaign you managed and how you handled it.

Share a specific example of a campaign that faced challenges, whether it was budget constraints, underperformance, or unforeseen issues. Explain the actions you took to navigate these challenges and the resulting impact.

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What metrics do you consider crucial for measuring campaign success as a User Acquisition Manager?

Discuss key performance indicators such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS). Explain how you use these metrics to gauge campaign effectiveness.

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How do you approach collaboration with team members and external partners?

Emphasize the importance of clear, consistent communication. Provide examples of how you've previously worked with cross-functional teams and advertising partners, showcasing your interpersonal skills.

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What tools or software are you familiar with for data analysis in marketing?

Mention any relevant tools such as Excel, SQL, or industry-specific analytics platforms. Discuss how you've utilized these tools for data-driven decision-making in past campaigns.

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How do you prioritize tasks when managing multiple campaigns?

Explain your methods for task prioritization, such as using a project management tool or setting SMART goals for each campaign. Discuss your approach to ensuring deadlines are met without sacrificing quality.

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What strategies do you use to identify new traffic sources?

Describe your process for testing and evaluating new traffic sources, including how you measure their effectiveness in comparison to established channels. Share any success stories from implementing new sources.

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How do you forecast expected revenue from user groups?

Talk about your methodology for revenue forecasting, including analyzing past user behavior and trends. Provide insights on how you adjust forecasts based on campaign performance.

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