Product Marketing Manager
At Yardzen, we believe people are at their best when they’re outside.
We have a simple promise: help people envision the outdoor spaces of their dreams, all online, and then match them with the right local contractors to bring their design to life. Since our launch in 2018, we’ve helped thousands of homeowners achieve their dream yards, make environmentally responsible decisions, boost their property values and get more out of their outdoor spaces.
We are disrupting the $200 billion outdoor renovation industry. By leveraging technology and creating an innovative online process, we offer a more straightforward, transparent, and delightful design and build experience for the modern homeowner. We’ve been recognized as a Forbes Best Startup Employer, Fast Company Most Innovative Company, named to Inc. Magazine’s Best Places to Work, and written about by Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started.
Yardzen is seeking an experienced, growth-oriented Product Marketing Manager. Serving as a bridge between product, marketing, and technology, this person will be responsible for strategic initiatives aimed at increasing conversion throughout the funnel. This role requires someone who thrives in a dynamic environment and has a proven ability to ideate and execute data-driven, revenue-focused product marketing strategies.
- Collaborate with marketing to create and execute acquisition strategies that drive explosive growth
- Develop and own a data-driven product roadmap, working with the technology and marketing teams to bring it to life
- Conduct thorough market research to identify target audiences, understand customer needs, and identify market opportunities
- Continuously run rigorous website testing to optimize key user touchpoints to maximize conversion throughout the funnel
- Analyze user behavior and funnel metrics to identify growth opportunities
- Develop compelling product messaging and positioning that resonates with target audiences
- Oversee website updates in support of marketing campaigns and initiatives, including webpage development
- Proactively share insights across the company to achieve cross-functional alignment
- 5+ years of experience in growth-oriented product marketing in the consumer sector
- Deep understanding of market research techniques and data analysis
- Extensive experience with website testing and data analysis
- Exceptional written and verbal communication skills, with the ability to create compelling marketing materials.
- Familiarity with website management systems (WordPress preferred)
- Exceptional ROI skills - ability to track what is working, and what isn’t
- Customer-centric mindset - always considering how our product solves problems, or delivers value from a user’s perspective.
- Company-sponsored medical, dental, and vision insurance for the employee
- 12 weeks of paid parental leave
- Health & wellness stipend
- Cell phone & internet stipend
- Home office stipend
At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at recruiting@yardzen.com.
Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.
By
Yardzen
Our mission is to deliver the most delightful landscape design and build experience available, and ultimately improve our clients’ quality of life by helping them spend more time in their outdoor spaces.
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As a Product Marketing Manager at Yardzen, you'll be stepping into an exciting role where the outdoors meet innovative technology. Here at Yardzen, we firmly believe that people thrive when they’re outside. We're on a mission to help homeowners envision their dream outdoor spaces through our user-friendly online platform and connect them with local contractors for a seamless experience. Since we launched in 2018, Yardzen has transformed the outdoor renovation landscape, receiving accolades from esteemed publications like Forbes and Architectural Digest. In this dynamic position, you’ll act as the crucial link between product, marketing, and technology, driving initiatives that optimize customer conversion across the funnel. We're looking for someone who's not just data-driven but also creative, ready to explore market research and user behavior to identify exciting growth opportunities. You'll have the chance to own a data-focused product roadmap while collaborating with talented teams. Your ability to develop engaging messaging and position our offerings effectively will be key to your success. Plus, with generous perks such as company-sponsored insurance, wellness stipends, and a commitment to fostering a diverse workplace, your contributions will be valued and rewarded. If you're passionate about delivering impactful experiences and want to help shape the future of outdoor living, this might be your perfect opportunity. Join us at Yardzen, where our commitment to innovation and excellence will not only enhance property values but also promote sustainable choices for our environment.
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