Lifecycle Marketing Manager

By clicking “Apply Now,” I understand and agree that Zendesk and its affiliates will collect and process my information in accordance with Zendesk’s Candidate Privacy Notice.Job DescriptionWho we're looking forZendesk is built on a unique combination of powerful software and human ability, which allows us to strike the perfect balance of innovation and empathy. It’s what Zendesk is known for, and it’s why we're known as the intelligent heart of customer experience. Reporting to the Director of Lifecycle Marketing, we are seeking an experienced and passionate Lifecycle Marketing Manager. Develop and manage comprehensive B2B lifecycle marketing campaigns that engage and move customers from awareness through to purchase, adoption, renewal, and advocacy. Utilize sophisticated segmentation and personalization tactics across multiple channels including email, social media, and web platforms to ensure each communication is impactful and meaningful.What you'll be doingStrategy• Design and implement comprehensive lifecycle marketing strategies that effectively guide potential customers down the funnel from awareness to decision-making.• Partner with sales, product, and content teams to ensure seamless customer experiences and goal alignment across channels.Segmentation and Personalization• Develop and execute sophisticated segmentation strategies to deliver targeted and personalized marketing messages to diverse user groups.Campaign Management• Oversee and optimize multi-channel marketing campaigns, ensuring integration and alignment with overall business objectives.• Continuously test and optimize marketing tactics based on the latest trends and data insights to enhance lifecycle marketing effectiveness.• Collaborate with the content team to produce compelling and educational content that supports lifecycle stages and drives conversions.Data Analysis, Reporting and Insights• Monitor, analyze, and report on campaign performance and customer engagement; use data to refine strategies and improve ROI.• Work with customer service and sales teams to gather insights and feedback, informing customer personas and journey mapping.What you bring to the role• 5+ years of experience in marketing, with at least 2 years in lifecycle or CRM marketing.• Proven track record in developing and executing successful omni-channel marketing strategies.• Strong quantitative skills, able to draw actionable insights from data.• Excellent project management skills, leading projects from conception through to completion.• Proficiency in marketing automation tools and HubSpot CRM.• Outstanding communication and interpersonal skills.• Familiarity with A/B testing and other testing methodologies.• Experience in segmentation and personalization across multiple channels.#LI-WO1Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.The US annualized base salary range for this position is $106,000.00-$158,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.About Zendesk - Champions of Customer ServiceZendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide have the flexibility to choose where they work. The fact is, we know great work happens anywhere. Whether you’re collaborating from your home office, a Zendesk workspace, or the kitchen table, you’re part of one team at Zendesk.Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.Zendesk crée des logiciels pour de meilleures relations avec les clients. Nous donnons aux organisations le pouvoir d'améliorer l'engagement envers leurs clients et de mieux les comprendre. Les produits de Zendesk sont faciles à utiliser et à implémenter. Ils donnent à nos clients la souplesse d'agir rapidement, la possibilité de se concentrer sur l'innovation et de suivre la croissance de l'entreprise.Plus de 150 000 clients payants utilisent les produits Zendesk dans plus de 150 pays et territoires. Situé à San Francisco, Zendesk est actif aux États-Unis, en Europe, en Asie, en Australie, et en Amérique du Sud.Vous êtes curieux à propos de notre implication dans la communauté? Découvrez la fondation Zendesk Neighbor Foundation pour en apprendre plus et comprendre notre contribution dans nos communautés.Zendesk est un employeur promouvant l’égalité des chances d’emploi et nous sommes fiers de nos efforts continus pour favoriser la diversité globale, l’équité et l’inclusion en milieu de travail. Les décisions d'embauche sont prises selon des critères professionnels sans égards à la race, l'origine ethnique, la couleur, la religion, le genre, l'orientation sexuelle, l'identité de genre, le statut d'état civil, l'âge, l'information génétique, le pays d'origine, les handicaps, le statut de militaire ou de vétéran ou d'autres classifications protégées par la loi applicable.En soumettant votre application, vous acceptez que Zendesk puisse collecter vos données personnelles pour le recrutement, la planification mondiale de l'organisation et des usages connexes. 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