Lifecycle Marketing Senior Manager

Job DescriptionWho we're looking forZendesk is built on a unique combination of powerful software and human ability, which allows us to strike the perfect balance of innovation and empathy. It’s what Zendesk is known for, and it’s why we're known as the intelligent heart of customer experience. Reporting to the Senior Director of Lifecycle Marketing, we are seeking an experienced and passionate Lifecycle Marketing Senior Manager. In this role, you will play a pivotal role designing and managing comprehensive B2B lifecycle marketing campaigns to engage and move customers from onboarding, adoption, renewal to advocacy. You will be a champion for the customer experience and a strategic partner with our cross-functional partners leveraging tactics across email, digital media and web platforms to ensure each customer communication is impactful and meaningful.What you'll be doingStrategy• Design and implement comprehensive lifecycle marketing strategies that effectively guide customers through onboarding and adoption at scale leveraging digital channels• Develop insights and data-driven customer journey maps to inform lifecycle strategies and cross-functional alignment• Partner with Customer Success, Product Marketing and Content teams to ensure seamless customer experiences, effective handoffs, goal and measurement alignmentLifecycle Campaign Management• Oversee and optimize multi-channel marketing campaigns to drive business impact in alignment with business objectives• Develop and execute sophisticated segmentation strategies to deliver targeted and personalized marketing messages• Continuously test and optimize marketing tactics based on performance, data and insights to enhance lifecycle marketing effectiveness• Collaborate with Services, Support, Content teams to produce compelling and educational content that supports customer success and drives retentionData Analysis, Reporting and Insights• Monitor, analyze, and report on campaign performance and customer engagement; use data to refine strategies and improve ROI• Work with Customer Success, Customer Insights & Analytics and Support to gather insights and feedback, informing customer personas and journey mapping.What you bring to the role• 7+ years of experience leading lifecycle, CRM and/or engagement marketing program strategy• Results-oriented with proven track record developing and executing successful multi-channel marketing strategies• Strong analytical skills, able to draw actionable insights from data• Excellent project management skills, leading projects from conception through to completion• Familiarity with A/B testing and other testing methodologies• Experience in segmentation and personalization across multiple channels• Outstanding communication and interpersonal skills• Collaborative team player with passion for marketing excellence#LI-WO1Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.The US annualized base salary range for this position is $130,000.00-$194,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.The intelligent heart of customer experienceZendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.