Search Engine Optimization Specialist

ZendeskMexico City, MexicoR28424Job DescriptionJob DescriptionWe are seeking a skilled and experienced SEO Specialist with a strong focus on research and execution who is fluent in Portuguese to join our growing SEO team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to improve our online presence, increase organic search rankings, and drive high-quality traffic to our websites in LATAM.Key Responsibilities• Conduct comprehensive SEO research to identify target keywords, competitor analysis, and industry trends• Execute data-driven SEO strategies, including on-page and off-page optimization, technical SEO, and content marketing• Collaborate with cross-functional teams, including content writers, designers, and other digital marketing specialists, to ensure a cohesive and integrated approach to SEO that creates SEO-friendly content, including blog posts, landing pages, and other web copy• Monitor, track, and analyze website performance, organic search traffic, and rankings using tools like Google Analytics, Google Search Console, and other SEO tools to identify trends and areas for improvement• Provide regular reports on SEO performance, including keyword rankings, organic traffic and conversion metrics• Stay up-to-date with the latest SEO best practices, algorithm updates, and industry trends to ensure our strategies are always current and effectiveRequirements• Bachelor's degree in Marketing, Communications, or a related field• 2-3 years of proven experience in SEO, with a strong focus on research and execution• Good level of Portuguese and can communicate for business in English• Strong understanding of search engine algorithms, ranking factors, and SEO best practices• Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar• Excellent analytical, problem-solving, and decision-making skills• Strong communication and interpersonal skills, with the ability to work well in a team environment• Detail-oriented and highly organized, with the ability to manage multiple projects and priorities simultaneously• Knowledge of HTML, CSS, and JavaScript is a plus• A proactive, self-motivated mindset and a strong desire to continuously learn and stay up-to-date with industry trendsIf you are a passionate SEO professional with a passion for research and execution, we would love to hear from you. Join our team of smart, enthusiastic people and help us drive exceptional results!Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.The intelligent heart of customer experienceZendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.PI248135098