VP, Multicultural

About the Job:

Reaching multicultural audiences in today’s communications mix is critical to the success of driving a business forward. Brands must enable cross cultural, total market inclusivity by integrating cultural insights for mass market appeal and design with a multicultural and cross-cultural audiences in mind.

We are seeking a passionate, energetic and knowledgeable multicultural strategist with a thoughtful sense of storytelling to multicultural communities. The ideal candidate is a sophisticated, strategic and creative thinker who applies a multicultural lens and a PR & marketing communications mindset to all client work. They should have a deep knowledge and understanding of the multicultural audience and consumer landscape with a strong roster of media friendlies and/or partner relationships across Black, Hispanic/Latino, Asian and LGBTQ+ publications and broadcast outlets with deep relationships within the Black media relations space. Ideally, this person is comfortable working on a broad array of clients, bringing diversity of thought from the Black, Hispanic/Latino, Asian and/or LGBTQ+ perspective to our media strategies across a broad array of industries such as CPG, food, hospitality, tech, health, beauty and business/finance.  

Additionally, they will have an entrepreneurial spirit and ability to manage multiple, simultaneous assignments while balancing internal (Zeno) and external (client) expectations. This candidate should have excellent written and verbal communication skills, unwavering confidence in counseling clients and passion for securing coverage.  

• 8-10 years' experience at agency or in-house, with a primary expertise in multicultural earned media and earned strategy
• A proven track record of leading large-scale communications campaigns at the strategic and executional level
• An ability to conceptualize media-worthy campaigns from initial ideas and brainstorms – and the ability weigh in quickly on what is considered “mediable” to Black, Hispanic/Latino, Asian and LGBTQ+ communities
• A robust portfolio of secured recent media coverage across top-tier multicultural publications and outlets including national, local, broadcast, print, digital mediums
• Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders
• An innate and natural ability to multi-task and juggle many different client projects and internal Zeno priorities
• Media training experience for client spokespeople, from C-suite to celebrities and other brand partners
• A leading-edge knowledge of how multicultural communication strategy works today
• Solution-oriented, collaborative, go-getter mentality with the ability to thrive amid ambiguity

• Multicultural Campaign Strategy Development and Execution - Lead the development and execution of multi-channel communication strategies for a range of clients (e.g. consumer, corporate, tech, hospitality, healthcare, etc.) with a specific expertise in multicultural communication
• Pitch and Deliver Results – This role will be expected to deliver results across the board, securing multicultural media coverage while also helping strengthen multicultural strategy executions savviness of account teams and clients
• Strong Multicultural Media and Partner Contacts – It is expected that this person will bring a strong roster of top-tier and cross-category media and/or partner contacts to ZEno (i.e., HBCU’s, NAACP, CBC, Blavity, Black News Channel, Race & Culture Units at General Market Outlets, Essence Magazine, Vice, Out Magazine, HypeBeast, Complex, People En Espanol and Ebony) and have the ability to build new relationships where needed
• Deep Knowledge of the Multicultural and Cross-cultural Customer Landscape – Have a pulse on the multicultural audience landscape, insider knowledge and ability to unearth strategic opportunities for our clients across the board 

ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

ABOUT OUR BENEFITS 

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. 

Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.