Job details

Digital Marketing Specialist

The Digital Marketing Specialist coordinates and manages digital campaigns including SEO, paid ads, and social, using technology platforms including HubSpot, Google and WordPress. This role executes campaigns, suggests optimization strategies and reports on digital KPIs relevant to each campaign. The specialist is passionate about effective data management, user experience best practices and marketing technology.

Responsibilities

Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
Is responsible for the timely and complete maintenance and quality control of HubSpot data
Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Microsoft Ads, and HubSpot
Assists with social media and email campaigns, including testing A/B variants of ad copy, landing pages, emails to maximize engagement
Collaborating with creative, product, and sales teams to align digital efforts
Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns
Email list hygiene management, including data management to improve deliverability
Implements other paid digital marketing campaigns based on marketing plans
Develop and maintain relationships with internal key contacts and stakeholders
Provide insights and recommendations based on data-driven analysis
Stay up to date on industry trends and emerging brand and marketing strategies

Other duties as assigned

Excellent organization skills and strong attention to detail
Multitasker with the ability to prioritize work accordingly
Strong communication skills, written and verbal
Ability to communicate issues and conclusions
Strong interpersonal skills, including problem solving skills;
Ability to shift focus and adapt to change;
Strong analytical and interpersonal skills
Ability to work autonomously under the pressure of tight deadlines and multiple priorities
Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects
Ability to hold self-accountable and thrive in a remote work environment.

Education, Experience and Certifications

Bachelor's degree in Marketing, Communications or related major
2+ years of experience in Digital Marketing
Proficiency in marketing platforms including HubSpot, Google, WordPress and SEMRush
Experience with social media content creation, ads and analytics
Proficiency and understanding of SEO fundamentals
Proficiency with Microsoft Word, Excel and Outlook

Average salary estimate

$60000 / YEARLY (est.)

min

max

$50000K

$70000K

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What You Should Know About Digital Marketing Specialist, Zirtual

Thinking about stepping into the exciting world of digital marketing? As a Digital Marketing Specialist, you'll be in the thick of action, coordinating and managing various digital campaigns that harness the power of SEO, paid ads, and social media. At this position, you’ll work your magic using incredible platforms like HubSpot, Google, and WordPress. You won't just execute campaigns; you’ll optimize them, uncovering insights through digital KPIs that keep you ahead of the curve. A key part of your role will be to stay updated on industry trends, ensuring your campaigns resonate in a competitive landscape. Managing a website to ensure its SEO-friendly state, you'll ensure the platform is continuously optimized and updated. You’ll maintain accurate and timely HubSpot data, and you’ll wear many hats as you work alongside teams from creative to product to sales, integrating efforts to deliver the most engaging marketing strategies. There’s a lot to juggle, but your excellent organization and detail-oriented mindset will help you thrive. The job is not just about analysis; it’s about forging relationships within the company and using your insights to guide effective marketing strategies. If you're ready to dive deep into data and drive impactful campaigns, this role could be your next big step!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist Role at Zirtual

What does a Digital Marketing Specialist do at this company?

A Digital Marketing Specialist at this company coordinates and manages a variety of digital campaigns, focusing on areas like SEO, social media, and paid advertising. Utilizing platforms such as HubSpot, Google, and WordPress, this role is crucial for executing strategies, optimizing content, and reporting on key performance indicators to ensure the success of each campaign.