Working Student App Marketing (all genders)

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

We are looking for a dedicated Working Student (all genders) to support our app marketing team (20 hours weekly). Are you interested to gain valuable work experience in our Munich headquarter beside your university degree? Then apply now!

Tasks you will work on:

• Assist in developing and implementing ASO strategies to improve app store rankings and visibility. 
• Conduct keyword research and analysis to identify high-impact keywords and phrases.
• Optimize app titles, descriptions, screenshots, and other metadata to enhance searchability and appeal. 
• Assist in creating and optimizing app store assets, such as screenshots, icons, and promotional videos. 
• Collaborate with the graphics and content teams to ensure cohesive branding and messaging. 
• Analyze competitor apps and industry trends to identify opportunities and inform ASO strategies. 
• Gather and interpret user feedback and reviews to recommend improvements. 
• Monitor app performance metrics, including downloads, rankings, and conversion rates. 
• Prepare regular reports on ASO performance and campaign effectiveness. 
• Support the planning and execution of app marketing campaigns and promotions. 
• Assist in managing and optimizing ad campaigns on various platforms from time to time.
• Help with organizing and maintaining marketing documentation and reports. 
• Perform other duties as assigned by the App Marketing Manager.

• Currently pursuing a degree in Marketing, Business, Communications or another related field. 
• Strong analytical skills with the ability to interpret data and generate insights. 
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent written and verbal communication skills in English. 
• Detail-oriented with strong organizational skills and the ability to manage multiple tasks simultaneously. 
• Creative mindset with a passion for learning and exploring innovative marketing strategies.
• Basic understanding of ASO principles and app store ecosystems (Google Play, Apple App Store) is a plus, but not required.
• Previous experience or coursework related to digital marketing or app marketing is a plus, but not required.

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

Our benefits:
🐾 20% discount in our zooplus shop
📖 Internal and external training
🎈 Team events
✈️ 28 vacation days and days off on 24th and 31st of December
🏋️ Corporate rates at a local gym chain (Body & Soul)
📱 Company mobile phone for work and personal use

#LI-Hybrid

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.