Brand Manager

The Brand Manager will oversee the execution of impactful brand campaigns across various channels including web, social, email, and more. You'll collaborate closely with creative, marketing, and product teams, translating brand strategy into actionable programs while measuring awareness and perception effectively.

We're looking for candidates with 4–6 years of experience in brand marketing or management, preferably in B2B tech or cybersecurity. You should demonstrate a mix of strategic thinking and hands-on execution, along with strong collaboration skills to engage cross-functional teams seamlessly.

To excel as a Brand Manager, familiarize yourself with brand measurement frameworks, and understand how creative impacts brand awareness. Additionally, embrace the high-growth nature of our company, as you'll be instrumental in developing processes from scratch.

As a Brand Manager, you’ll have the unique opportunity to grow into a senior leadership role as the brand team scales. You'll work closely with our leadership team, which views brand as a critical growth lever, ensuring your career trajectory aligns with the company's ambition.

This role is distinct because it blends creative strategy with measurable impact. You'll not only manage the brand but also help architect it, making a meaningful contribution to one of the most influential B2B brands. Your work will play a vital role in defining modern B2B branding.

When developing a brand strategy, I begin with a thorough assessment of the market landscape and competitive positioning. I focus on understanding the target audience, which allows me to craft a narrative that resonates while aligning our core values with measurable objectives.

Success can be measured using several key performance indicators (KPIs) such as brand awareness, share of voice, and sales growth as a direct result of the campaign. I prioritize data-driven analysis to evaluate creative impact and adjust our approach in real time.

In previous roles, I’ve successfully led projects by actively engaging team members from different functions—like marketing, product, and sales—early in the process. I establish clear communication channels and shared goals to maintain alignment throughout the project's lifecycle.

I typically use a combination of brainstorming techniques and established frameworks like the Brand Pyramid or Brand Key model. These tools help in aligning brand elements while fostering innovative ideas across the team.

I address brand consistency by creating a comprehensive brand guidelines document that outlines tone, messaging, and visual identity. Regular training sessions for regional teams ensure everyone understands and adheres to our brand principles.

I have managed brand campaigns during high-growth periods by implementing agile processes and frameworks that allow for rapid iteration. This approach ensures that our brand voice remains strong while accommodating the dynamic changes of a growing company.

Staying relevant requires continuous monitoring of market trends and customer feedback. I advocate for regular strategy reviews to tweak our messaging and initiatives based on real-time data and evolving audience needs.

I focus on metrics such as brand recall, sentiment analysis, and customer engagement levels. Depending on the campaign, I also track sales conversions to connect brand initiatives directly with business outcomes.

I previously led a campaign that integrated user-generated content with innovative digital strategies. This significantly increased our brand’s engagement on social media and resulted in a measurable uptick in both brand awareness and sales conversions over the promotional period.

Adapting brand messaging requires understanding each platform's unique characteristics and audience expectations. I tailor the tone, format, and visuals accordingly while keeping our core message unified across all channels.