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Growth Marketing Manager

Company Description

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.

Job Description

The opportunity:

We are looking for a talented, data-driven and entrepreneurial Growth Marketing Manager to join our Achieve Personal Loans team. You will drive marketing strategy and execution to test and scale Direct to consumer and Affiliate marketing channels for our personal loans business. This is a cross functional role at the intersection of customer acquisition and product marketing.

The right candidate is a self-starter who is highly entrepreneurial, has proven experience in growth/performance marketing, and thrives in a dynamic and collaborative environment.

This role will be collaborating with a team that is primarily based on the west coast.  

Your responsibilities and focus area:

  • Lead the development of channel growth strategies in collaboration with Performance Marketing and Affiliate/Partnership teams.

  • Develop channel growth hypotheses to reach the right audience and efficiently convert high value prospects at scale.

  • Collaborate with channel managers on strategy, planning, and execution of growth initiatives. Oversee modeling, forecasting, and growth scenario planning.

  • Closely monitor and guide performance across owned & operated and paid marketing channels (SEM, Social, Affiliates, SEO, Website, Email/SMS etc.)

  • Track acquisition channels against business targets/KPIs and share actionable insights including targeting/bidding strategy and funnel optimizations.

  • Partner with the digital product team to engage and convert traffic as efficiently as possible (e.g., landing page testing, personalization, etc.)

  • Support cross-sell and monetization initiatives.

  • Work with data and analytics teams to deliver measurement/attribution and provide deeper insights for better decision making

About you:

  • You are strategic, have a bias towards action and are a self starter.  

  • Team player - you can collaborate effectively across functions and inspire action by driving strong alignment and coordination

  • You are data driven, adept at mining data for hidden insights and drive curiosity around the “why” behind the “what”.

  • You are hungry, want to take risks and learn by doing!

Qualifications

  • 8+ years of experience in growth marketing/acquisition preferably in fintech or lending or where you have been responsible for at least an 8 figure P&L and marketing ROI.

  • Proven track record of designing and implementing successful growth marketing programs

  • You are a full funnel growth marketer and have experience building and scaling growth programs across a range of marketing acquisition channels.

  • Proven experience scaling a business via partners/affiliates and/or on platforms such as Paid Social, Search, and Display.

  • Deep understanding of marketing operations and technology

  • Hands on with data and analysis of funnel engagement and multichannel campaign performance. Advanced knowledge of Google sheets and comfort with SQL/GBQ.

  • Highly organized with ability to prioritize effectively and deliver results in a fast-paced environment.

  • A natural collaborator. You thrive in cross functional environments and can lead via influence to drive strong business outcomes.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Achieve well-being with:

  • 401 (k) with employer match
  • Medical, dental, and vision with HSA and FSA
  • Sick time off
  • Access to wellness support through Employee Assistance Program, Talkspace.
  • Pet care discounts for your furry family members
  • Financial support in times of hardship with our Achieve Care Fund
  • A safe place to connect with other employees through our six employee resource groups

Salary Range: $120,000.00 to $140,000.00 per year plus bonus and benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.

Join Achieve, change the future.

At Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.

 

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.

 

#LI-KM1

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What You Should Know About Growth Marketing Manager, Achieve

If you're passionate about driving growth and making a meaningful impact, Achieve is looking for you to join our team as a Growth Marketing Manager in Tempe, AZ! At Achieve, we're all about empowering everyday people through innovative financial solutions. As a Growth Marketing Manager, you'll be at the forefront of our marketing strategy, focusing on direct-to-consumer and affiliate marketing channels for personal loans. This role is perfect for a self-starter who thrives in a collaborative environment and has a knack for leveraging data to drive results. You’ll be responsible for crafting channel growth strategies alongside our Performance Marketing and Affiliate teams, developing hypotheses to engage the right audience, and monitoring performance across multiple marketing channels including SEM, Social Media, SEO, and more. If you have a proven track record in growth marketing in the fintech or lending space, and you're a natural collaborator who can inspire others, this is the opportunity for you! Not only will you drive impactful growth initiatives, but you'll also support our mission to help individuals improve their financial well-being. Join us, where every role matters, and help us change millions of lives for the better while achieving your career goals with Achieve!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Achieve
What are the core responsibilities of a Growth Marketing Manager at Achieve?

As a Growth Marketing Manager at Achieve, you will lead the development of channel growth strategies, collaborate with various teams on both strategy and execution, and oversee modeling and forecasting for growth scenarios. Your day-to-day will involve monitoring various marketing channels, tracking acquisition channels against business targets, and providing insights to optimize our marketing efforts.

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What qualifications are required for the Growth Marketing Manager position at Achieve?

To qualify for the Growth Marketing Manager role at Achieve, candidates should have a minimum of 8 years in growth marketing or acquisition, preferably within fintech or lending. You’ll need proven experience in managing a significant P&L, familiarity with multiple acquisition channels, and strong analytical skills. Having hands-on experience with data analysis and marketing operations is also essential.

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How does Achieve support the professional growth of its Growth Marketing Managers?

At Achieve, professional growth is a priority, especially for our Growth Marketing Managers. We foster a culture of collaboration and continuous learning, providing our team with the tools and opportunities to innovate and scale operations. Our commitment includes access to resources that help you enhance your skills in data analysis, marketing strategy, and leadership, all while making a difference in our members’ lives.

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What type of work environment can a Growth Marketing Manager expect at Achieve?

The work environment for a Growth Marketing Manager at Achieve is dynamic and collaborative. You will predominantly work in a cross-functional team that values input from all members. With a strong emphasis on remote work, Achieve offers a flexible environment where you can thrive alongside talented professionals who are all dedicated to helping individuals achieve their financial goals.

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What marketing channels does the Growth Marketing Manager at Achieve focus on?

As a Growth Marketing Manager at Achieve, you'll focus on various marketing channels including Search Engine Marketing (SEM), social media, affiliate partnerships, SEO, email, and SMS marketing. Your role will be to optimize these channels to efficiently convert high-value prospects and track their performance against the marketing KPIs set for the personal loans business.

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Common Interview Questions for Growth Marketing Manager
Can you describe your experience with data-driven marketing strategies?

When answering this question, be sure to highlight specific examples of successful marketing campaigns where you utilized data to inform your decisions. Discuss the metrics you tracked, how you analyzed these data points, and the impact it had on your marketing efforts.

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How do you approach developing channel growth strategies?

Discuss your method of collaborating with cross-functional teams to gather insights and form hypotheses. Explain how you would base your strategies on market research, data analysis, and customer behavior to create effective marketing initiatives.

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What methodologies do you use for performance monitoring across marketing channels?

Emphasize your familiarity with different analytical tools and platforms that help in monitoring performance metrics. Describe how you regularly review channel KPIs, assess the success of various campaigns, and adjust strategies based on performance data.

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How do you prioritize multiple marketing initiatives?

A great illustration of effective prioritization would be discussing a time when you had to balance several projects. Explain the framework you use to evaluate urgency, impact on business goals, and resource availability, so you can allocate efforts effectively.

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Can you share an example of a successful growth marketing program you've implemented?

Prepare a specific example where you took initiative, detailing your strategy from conception through execution. Focus on the goals set, the challenges faced, and how you overcame them to achieve measurable results in terms of growth or ROI.

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What role do you think collaboration plays in successful marketing campaigns?

Highlight the importance of cross-functional teamwork in your answer. Discuss how collaboration fosters innovative ideas, provides diverse perspectives, and enhances execution efficiency, ultimately leading to more successful marketing outcomes.

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How familiar are you with marketing automation technologies?

Discuss your level of comfort with various marketing automation tools and how you've used them to streamline processes, enhance audience targeting, and improve tracking of customer journeys. Mention specific platforms you've worked with.

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How would you tackle a stagnant growth rate in one of the marketing channels?

Share your analytical approach to diagnosing the issue. Discuss steps you would take to conduct root cause analysis, implement A/B testing variations, and seek feedback from the team to identify areas for improvement and adjustments in strategy.

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What methods do you use to ensure marketing messages resonate with target audiences?

Talk about your approach to audience segmentation and personalization. Describe how you create tailored messaging based on customer behaviors and preferences, leveraging data insights to increase engagement and conversion rates.

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What do you see as the biggest trends impacting growth marketing today?

Stay informed about current industry trends. Discuss how personalization, the rise of influencer marketing, and the greater emphasis on data privacy are shaping how marketers approach growth. Offer insights on how you plan to navigate these trends in a growth role.

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Empower everyday Americans to move forward toward a better financial future.

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Full-time, hybrid
DATE POSTED
March 19, 2025

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