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Campaign Lead - job 3 of 10

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is looking for a Campaign Lead to join the Marketing and Communications Team assisting the West region. 

This will be a hybrid position including a combination of both remote and in-office, that can be based in, but not limited to: Austin, TX; Dallas, TX; Houston, TX; Denver, CO; Chicago, IL; Phoenix, AZ; Las Vegas, NV; Seattle, WA; Sacramento, CA.

Job Responsibilities will include, but will not be limited to:

  • Create and deliver marketing positioning strategies aligned to winning key pursuits and supporting region initiatives. This includes setting strategic direction, planning, and executing campaigns that drive results.
  • Collaborate with various internal teams, including account managers, business development teams, and regional leaders, to develop and implement campaigns that align with business objectives and drive success in key pursuits.
  • Responsible for handling multiple marketing campaigns simultaneously.
  • Write and edit content specifically tailored for each of our unique platforms.
  • Conduct interviews with subject matter experts, client account managers and technical staff to strategize and write thought leadership articles and blogs.
  • Work with the Marketing Communications team to create and share compelling content across various digital, social media, and traditional media channels. Ensure content is consistent with campaign objectives and brand guidelines.
  • Write and edit content as needed.
  • Adapt global marketing strategies to meet local markets' unique needs and characteristics within the Americas Region. Utilize market insights to customize campaigns, ensuring they effectively address local audience preferences and competitive landscapes.
  • Work with Media Relations colleagues to identify and capitalize on media outreach opportunities, increasing campaign visibility through targeted PR efforts.
  • Use data and analytics to monitor campaign performance, identify opportunities for improvement, and optimize strategies. Provide regular reports and insights to internal stakeholders.

Qualifications

Minimum Requirements:

  • BA/BS + 6 years of relevant marketing communications experience, preferably working within a large professional services organization across different industries, business lines and/or functions or a demonstrated equivalency of experience and/or education.

Preferred Qualifications: 

  • 6+ years of relevant marketing communications experience a plus.
  • Experience leading and optimizing marketing campaigns aligned to pursuit positioning in collaboration with stakeholders both inside and outside of your organization.
  • Can think strategically and articulate strategy in an accessible and compelling way.
  • Experience creating value propositions either for pursuit campaigns and/or taking new service offerings to market.
  • Experience and confidence in working with business leaders, with the ability to challenge constructively.
  • Experience managing multiple projects in a fast-paced environment.
  • A strong communicator with energy and enthusiasm.
  • Excellent verbal and written language skills including writing, editing, and proofreading.
  • Influencing and stakeholder management skills: Can interact at a senior level, providing credible advice and guidance, as well as building good networks and relationships at all levels of an organization.
  • Proficient in Microsoft and Adobe packages including InDesign, PowerPoint, Excel, and Word
  • Client-centric attitude, embracing the company brand and values.
  • Digital skills: Experience in delivering content through multi-media and digital platforms.

Additional Information

  • This position does not include sponsorship for United States work authorization now or in the future
  • Relocation assistance and/or per diem is not offered for this position

About AECOM

AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

 

Freedom to Grow in a World of Opportunity 

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

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Average salary estimate

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What You Should Know About Campaign Lead, AECOM

Join AECOM as a Campaign Lead in Phoenix, AZ, and be a crucial part of our Marketing and Communications Team supporting the West region! At AECOM, we’re passionate about delivering a better world, working collaboratively with clients to tackle their most complex challenges while making a significant impact. In this hybrid role, you’ll engage in exciting and dynamic marketing campaigns that build our brand and drive results. Your responsibilities will include crafting and executing innovative marketing strategies aligned with our business goals while collaborating with fantastic internal teams, including account managers and regional leaders. You’ll also have the opportunity to create compelling content that resonates across various platforms, from writing thought leadership pieces to leveraging social media for maximum visibility. Your ability to monitor campaign performance using data and analytics will ensure that we keep optimizing for success. With a client-centric approach and a commitment to adapting our strategies to local market needs, you'll play a vital role in enhancing AECOM’s position in the industry. If you’re someone with a knack for strategic thinking, excellent communication skills, and a passion for impactful marketing, we’d love for you to bring your ideas and creativity to our team!

Frequently Asked Questions (FAQs) for Campaign Lead Role at AECOM
What are the responsibilities of a Campaign Lead at AECOM?

As a Campaign Lead at AECOM, you'll create and deliver engaging marketing strategies aligned with key business pursuits. Your work will involve collaborating with account managers and business development teams to craft campaigns that achieve our objectives. Additionally, you'll manage multiple marketing initiatives, write tailored content, and analyze campaign performance to find opportunities for improvement.

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What qualifications are required for the Campaign Lead position at AECOM?

To qualify for the Campaign Lead position at AECOM, candidates should possess a BA/BS and at least six years of relevant marketing communications experience, preferably within a professional services organization. Strong communication skills, the ability to manage multiple projects, and proficiency in Microsoft and Adobe packages are also essential. Experience in creating strategic value propositions and thought leadership content will be advantageous.

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How does a Campaign Lead at AECOM collaborate with other teams?

A Campaign Lead at AECOM works closely with various internal teams, including account managers, business development teams, and regional leadership. This collaboration involves aligning marketing campaigns with business objectives, brainstorming campaign strategies, and ensuring consistent messaging across all platforms to drive success in pursuits.

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What skills are necessary for success as a Campaign Lead at AECOM?

Success as a Campaign Lead at AECOM requires strong strategic thinking skills, excellent writing and editing capabilities, and a knack for stakeholder management. Effective communication, the ability to handle multiple projects in a fast-paced environment, and digital skills for delivering engaging content through various media channels are also crucial.

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What kind of work environment can a Campaign Lead expect at AECOM?

At AECOM, a Campaign Lead can expect a flexible and collaborative work environment that embraces a hybrid model. With opportunities to work both in the office and remotely, team members are empowered to bring their unique talents to work, fostering a culture of respect and inclusivity while driving transformational outcomes.

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Common Interview Questions for Campaign Lead
Can you describe your experience with managing multiple marketing campaigns?

When answering this question, highlight your ability to prioritize tasks, set clear goals, and leverage project management tools to keep everything organized. Share specific examples where you successfully balanced multiple campaigns simultaneously, your strategies for overcoming any challenges, and the outcomes of your efforts.

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How do you approach creating marketing content for diverse platforms?

Discuss your process for tailoring content to different audiences and platforms. Mention how you consider each platform’s unique characteristics, audience preferences, and the overall campaign objectives when crafting your messages. Provide examples from your past experiences where you’ve successfully adapted content for various channels.

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What strategies have you used in the past to measure campaign effectiveness?

Explain how you utilize data and analytics to gauge campaign performance. Discuss specific metrics you focus on and any tools you've used to track these indicators. Sharing particular instances of how you used findings to adjust strategies will demonstrate your analytical skills.

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Describe a time when you had to collaborate with different teams to achieve a campaign goal.

When responding, share an example where cross-team collaboration was essential for success. Talk about your communication approach, how you ensured alignment with various stakeholders, and the impact of your collective efforts on the campaign's outcome.

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How do you stay updated with marketing trends and industry developments?

Convey your commitment to ongoing learning by mentioning resources you follow, such as industry publications, blogs, and webinars. Discuss how you apply new insights or trends to your work and how staying updated enables you to create innovative marketing strategies.

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What makes a marketing campaign successful in your opinion?

Discuss key elements that contribute to a campaign’s success, such as clear objectives, understanding the target audience, and effective messaging. Highlight the significance of monitoring performance and being adaptable to change. Providing examples will strengthen your response.

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Can you give an example of a successful campaign you led and what made it successful?

Offer a detailed account of a specific campaign where you had a leading role. Emphasize the initial goals, the strategies you implemented, the collaboration involved, and the measurable results achieved. Your ability to reflect on what worked well and what you learned will illustrate your expertise.

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What do you believe is the role of digital media in current marketing strategies?

Share your insights on the importance of digital media in the marketing landscape today. Talk about how digital channels enhance reach and engagement, and mention any tactics you’ve used to integrate digital media effectively into your marketing strategies for better results.

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How do you handle constructive criticism regarding your marketing strategies?

Express your openness to feedback and how you view it as an opportunity for growth. Share examples of how you've successfully integrated constructive criticism into your work, showcasing your ability to adapt and improve your strategies for future campaigns.

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Why do you want to join AECOM as a Campaign Lead?

In your answer, align your career goals with AECOM’s mission and values. Discuss what excites you about their work in infrastructure and how you believe your skills and experiences can contribute to their initiatives. Demonstrating genuine interest in the company will strengthen your response.

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As the world’s trusted infrastructure consulting firm, we’re committed to managing our business with the utmost responsibility and to always strive for better – whether by reducing emissions, creating social value or diversifying our senior leader...

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Full-time, hybrid
DATE POSTED
April 7, 2025

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