VP, Global Strategic & Commercial Marketing

Description

We are changing the standard of care for millions of untreated sufferers of ENT conditions. We improve patient access to life-changing relief through safe, practical, and effective innovation that changes how and where patients are served. Aerin differentiates itself with our commitment to providing straightforward and clinically proven products so that ENTs and their patients can make treatment decisions together without limits.

At Aerin Medical our values show up as: always seeking the collective good, holding ourselves and each other accountable, showing respect with compassion, creation and innovation and being all in.

As the VP, Global Strategic & Commercial Marketing you will be an essential part of our mission-driven team, dedicated to transforming the lives of those with untreated ENT conditions. Your role will involve contributing directly to our commitment to innovation and improved patient care.

PURPOSE OF THE ROLE
As the VP, Global Strategic & Commercial Marketing, you will play a pivotal role in shaping Aerin’s long-term growth trajectory and market leadership. Reporting to the Chief Commercial Officer, you will architect and execute a global marketing and commercialization strategy that drives widespread adoption of our therapies, positions Aerin as an industry leader, and accelerates new business opportunities. You will lead a high-impact team and work cross-functionally to influence product innovation, evidence generation, commercial execution, and brand positioning.

KEY RESPONSIBILITIES

• Enterprise Growth Strategy: Develop and execute a multi-year strategic marketing roadmap that strengthens market position, expands access to Aerin’s technologies, and unlocks new revenue streams. Identify emerging market opportunities and shape strategies for sustained business expansion.
• Market Leadership & Brand Strategy: Define and elevate Aerin’s brand as the leading innovator in ENT care, establishing category leadership through differentiated positioning, compelling storytelling, and omnichannel engagement strategies.
• Portfolio & Commercial Strategy: Partner with R&D, Clinical, and Market Access teams to shape Aerin’s product portfolio strategy—guiding lifecycle management, evidence generation, and market development efforts to maximize impact and value creation.
• Commercial Program Excellence: Drive high-impact product launches and commercial initiatives that accelerate therapy adoption and establish new standards of care. Develop innovative HCP and patient engagement programs that fuel sustained growth.
• Sales Force Enablement & Go-to-Market Execution: Build best-in-class sales enablement tools, training, and commercial programs that empower the field team to drive market penetration and deliver against ambitious revenue goals.
• Customer-Centric Insights & Market Intelligence: Lead deep market analytics and customer segmentation to anticipate evolving needs, optimize commercial strategy, and inform data-driven decision-making.
• Strategic Communications & Stakeholder Engagement: Shape Aerin’s external voice and commercial narrative, delivering high-impact presentations and strategic messaging to the Board of Directors, investors, key opinion leaders, and market influencers.
• Marketing Investment Optimization: Oversee global marketing investments, ensuring resources are strategically deployed to drive maximum business impact and return on investment.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• 15+ years of progressive commercial experience in the medical device industry, including at least 5 years in senior marketing leadership roles.
• Proven track record of leading global marketing strategies that have driven significant revenue growth, market expansion, and brand leadership.
• Expertise in portfolio strategy, commercialization, and product lifecycle management within the medical device sector.
• Strong business acumen and strategic thinking, with the ability to translate market trends and competitive intelligence into actionable strategies.
• Exceptional leadership skills, with a track record of building and developing high-performing marketing teams.
• Superior communication and executive presence, with experience engaging the Board of Directors, investors, and key industry stakeholders.
• Hands-on experience in driving commercial success for novel medical technologies, including product launches and sales force enablement.
• This role is designed for a visionary leader who thrives at the intersection of strategy, commercialization, and market development—driving Aerin’s growth and impact in transforming ENT care.

BENEFITS AND PERKS:

Our culture is rooted in our core values every day, in everything we do.  

Our benefits focus on the 5 dimensions of wellbeing: physical, financial, emotional, career and community.  Physical benefits include Medical – PPO & HSA with co-contribution, Dental, Vision, Accident Insurance, Critical Illness, Hospital Indemnity, and onsite Tonal & Peloton. Financial benefits include HSA/FSA, 401k with company match, Lifestyle Spending Account, Long Term Disability, Life Insurance, a monthly stipend to cover phone and tech costs, employee discounts, and weekly office lunches. Emotional benefits include Employee Assistance Program, 5 free counseling sessions per issue per year, 80 hours sick leave, 13 holidays, and flexible vacation (exempt employees). Career and Learning & Development opportunities with Aerin led leadership trainings. Community initiatives which include Aerin “give back” week, family days as well as Aerin holiday giving.