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Head of Sales - Belgium

🐼 Who we are

You. Better. With Alan.

Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.

By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.

We partner with 32,000+ companies of all sizes, serving more than 700K members, and have reached €500M+ in ARR.

Our team of 600 people (still growing) operates across France đŸ‡ŤđŸ‡ˇ, Spain đŸ‡ŞđŸ‡¸, Belgium đŸ‡§đŸ‡Ş, and Canada đŸ‡¨đŸ‡Ś.

🤘 How we do it ?

People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

  1. Mission is the Boss: We have a mission-first focus with long-term thinking, where all employees act as owners seeking the company's success above all else.

  2. Member & Customer-led: We are obsessively focused on solving customer problems and creating delightful experiences while building trust.

  3. Excellence like Athletes: We maintain high standards and talent density, using the Keeper Test to ensure exceptional performance.

  4. Enlightened Despots: We combine distributed ownership with accountability, empowering decision-makers while maintaining responsibility.

  5. Radically Transparent: We ****make information accessible and written-first, promoting async communication while protecting sensitive data.

  6. Kind, Methodic Optimists: We collaborate genuinely without ego, support teammates, and maintain positive intent while assuming the best.

  7. Empathetic Challengers: We give direct feedback with empathy, praise strengths, and focus on growth through candid communication.

  8. Bold & Creative Contrarians: We think differently to achieve greatness, challenge expertise with first principles, and embrace calculated risks.

  9. Disciplined Executors: We focus on making good decisions quickly, maintain accountability, and break down problems into manageable pieces.

  10. Fight for Simplicity: We eliminate unnecessary processes, stay concise and articulate, and maintain smart frugality while solving problems pragmatically.

⭐️ The Head Of Sales Belgium role ⭐️

The Head of Sales is the owner of Alan’s growth in Belgium and drives the business on the full cycle with a focus on acquisition.

As such, your targets are to achieve our customers and members growth yearly goals and continue to build and develop a high-performing, scalable go-to-market team to ensure we can grow exponentially to become the market owners by 2030 in Belgium.

More precisely, the role will entail:

  • Defining goals and strategy to drive recurring revenue on the Belgian Market

  • Mentoring a highly efficient and productive team of 40 Alaners that enables high growth on the market

  • Keep recruiting, onboarding and developing a highly performing and committed sales team while ensuring career paths for the future

  • Continually assess, clarify, and validate strategy and process. Track, measure and report on sales effectiveness and adjust programs and strategies as necessary

  • Directly contribute to key-strategic deals being involved in the process to maximize performance

  • Collaborate with Marketing and Product to maximize impact of lead generation, content, and feedback loops on products

  • Iterate to maximize sales efficiency (tooling, processes, business monitoring...)

  • Work cross-functionally internally to ensure messaging alignment, operational coordination and evangelisation of the strategy

  • Work very closely with the Belgian GM and other stakeholders to articulate our global go-to-market approach and create synergies with the other countries on all the different business lines

⭐️ Is it what you are looking for? ⭐️

You may be a great fit at Alan if you have/are:

  • Significant experience in sales team leadership and coaching

  • Fluent in Dutch and English

  • Strong background in sales with an hands-on mentality

  • Experience in selling to companies from 50 to 5000 employees ideally

  • Comfortable operating in fast paced environments and managing uncertainty

  • Experience in scaling large sales teams (20+) at a high pace (X2, X3)

  • Experience with deployment of proven sales methodologies (Value Selling, Challenger Sale, Consultative Sale...)

  • Strong analytical skills: used to KPIs, able to run Analysis

  • Experience in collaborating with cross functional teams (e.g. Strategy, Sales Ops, Marketing, Product, Operations, HR, etc.)

  • Good B2B marketing culture to help building a strong B2B brand

If you have one of those, it is a big +

  • Trilingual (Dutch, French, English)

  • Experience in selling to HR stakeholders

  • Experience in selling to Public Institutions

  • Based in Brussels or Ghent

🙌 Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer:

  • Fair rewards. Generous equity packages complement your base salary.

  • Flexible Office. Amazing office space at our HQ in Paris, sponsored co-working hubs in Ghent Brussels or Antwerp or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.

  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.

  • Flexible vacation policy and flexible working hours. Organize your time as you wish.

  • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).

  • Transport. You can use your own inspiration based on the Green mobility budget (for Senior level Alaners)

  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.

  • Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.

  • Parental leave. Extended parental leave for all new parents.

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.

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Average salary estimate

$100000 / YEARLY (est.)
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max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Sales - Belgium , Alan

Are you ready to take the lead in transforming healthcare in Belgium? At Alan, we are on a mission to make prevention the new norm of care, and we need a dynamic Head of Sales to help us achieve our ambitious growth goals. As the Head of Sales, you'll be at the forefront of driving our business in Belgium, focusing on customer acquisition and revenue growth. With a target of becoming market owners by 2030, this role is all about strategy and execution. You will mentor and lead a high-performing team, ensuring they have the tools and direction to excel in our fast-paced environment. Your experience in sales leadership and strong analytical skills will play a crucial role in shaping our best practices and refining our processes to maximize effectiveness. Being fluent in both Dutch and English, you’ll connect with a diverse range of companies, from startups to established corporations, and play a key role in developing partnerships across various sectors. Working closely with our Belgian GM and internal stakeholders, you will help us ensure alignment across our messaging and operational strategies. If you’re passionate about creating impactful changes in the healthcare sector and are looking for an opportunity where you can make a real difference, then join us at Alan and let’s redefine health benefits together!

Frequently Asked Questions (FAQs) for Head of Sales - Belgium Role at Alan
What are the main responsibilities of the Head of Sales at Alan?

The Head of Sales at Alan is responsible for driving growth in the Belgian market by defining strategic goals, mentoring a high-performing sales team, and directly contributing to key strategic deals. This role involves collaboration with marketing and product teams to enhance lead generation efforts and improve overall sales efficiency.

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What qualifications are needed for the Head of Sales position at Alan?

To qualify as the Head of Sales at Alan, candidates should possess significant experience in sales team leadership, be fluent in Dutch and English, and have a strong background in B2B sales. Familiarity with deploying proven sales methodologies and scaling sales teams is also essential for success in this role.

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How does Alan define success for the Head of Sales role?

Success for the Head of Sales at Alan is defined by achieving customer and member growth targets, building an efficient sales team, and implementing strategies that drive recurring revenue. The ability to adapt strategies based on performance metrics and market feedback is key.

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What is the sales culture like at Alan?

The sales culture at Alan is centered around high performance and innovation. With a focus on collaboration and transparency, the team is empowered to take ownership and push boundaries to achieve growth while providing exceptional customer experiences.

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What makes Alan an attractive workplace for a sales leader?

Alan offers a unique, mission-driven workplace that values personal growth, flexibility, and employee wellness. With competitive compensation, equity packages, and a commitment to a stimulating work environment, it's an attractive option for any sales leader who is passionate about healthcare.

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Common Interview Questions for Head of Sales - Belgium
Can you describe your approach to mentoring a sales team?

In mentoring a sales team, I believe in fostering an environment of continuous learning. My approach involves setting clear expectations, providing constructive feedback, and encouraging team members to take on challenges that promote their growth. Celebrating successes and learning from failures is crucial in building a strong, resilient team.

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How do you handle obstacles when pursuing sales targets?

When faced with obstacles during the pursuit of sales targets, I analyze the situation thoroughly, seeking insights from the team and market data. I prioritize communication with stakeholders to realign strategies and maintain focus on our goals, ensuring we remain adaptive and responsive to challenges.

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What sales methodologies do you find most effective?

I find methodologies such as Value Selling and Consultative Selling to be particularly effective, as they emphasize understanding customer needs and providing tailored solutions. These approaches not only foster trust but also establish lasting partnerships that benefit both parties.

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Describe a successful sales initiative you've led.

One of my most successful sales initiatives involved revamping the lead qualification process, which increased our conversion rates by 40%. By collaborating with marketing to refine our targeting and messaging, we aligned our efforts, resulting in more meaningful engagements with potential clients.

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How do you measure sales effectiveness?

I measure sales effectiveness through a combination of quantitative and qualitative metrics, including conversion rates, revenue growth, and customer feedback. Regularly reviewing KPIs with the team ensures everyone is aligned with our goals and can address any areas needing improvement.

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What strategies do you implement to foster cross-functional collaboration?

To foster cross-functional collaboration, I advocate for regular meetings between teams to share insights and align objectives. Creating joint projects and encouraging open communication helps break down silos, enabling us to leverage each department's strengths and drive our mission forward.

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How do you determine the right goals for your sales team?

Determining the right goals for the sales team involves a careful analysis of market conditions, historical data, and our broader business objectives. Involving team members in this process can provide additional insights and foster ownership, ensuring that everyone is motivated to achieve these goals.

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What do you consider to be the biggest challenge in the sales role?

The biggest challenge in a sales role is often adapting to rapidly changing market conditions while maintaining consistent performance. It requires agility in strategy and a focus on customer needs, allowing us to navigate uncertainties effectively while driving growth.

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How do you stay updated on industry trends?

I stay updated on industry trends by engaging with professional networks, attending conferences, and consuming relevant industry publications. This constant learning not only sharpens our strategies but also ensures we remain competitive in an evolving market.

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What is your vision for the sales team at Alan over the next five years?

My vision for the sales team at Alan involves establishing a powerhouse of sales excellence, where innovation thrives and team members are empowered to exceed their potential. Focusing on sustainable growth and creating a robust talent pipeline will be pivotal in achieving our long-term success.

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Our mission is to make personal, proactive and holistic health part of people’s daily lives, striving to be the world’s most member-centric healthcare company. Our employees join Alan because they truly believe in this mission. 🤘 How we do it ?...

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Full-time, hybrid
DATE POSTED
April 2, 2025

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