Senior Manager - Customer Growth Strategy - job 1 of 3

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The Consumer Banking Organization’s mission is to become essential to Members lives by providing Everyday Banking products with unparalleled value, service, and convenience while also serving as a key source of funding for the Company.  

The Senior Manager, Customer Growth Strategy, will be essential to scaling the Rewards Checking product following our 2022 launch. This person will be responsible for defining and delivering marketing strategies, in partnership with marketing and analytics partner teams, to drive product adoption and engagement. Additionally, they will own the messaging strategy for the product and partner with internal teams to define key learning priorities and required capability enhancements to support long-term product growth. 

Key responsibilities include:

• Partner cross-functionally to define acquisition and engagement strategies for Rewards Checking
• Refine acquisition offer strategy, managing a cross-functional team to deliver on customer-facing messaging, appropriate capability uplifts,  and servicing support
• Own and evolve product positioning, claims and messaging hierarchy based on product maturity and industry trends
• Co-create segmentation strategies focused on making Rewards Checking a customer's primary bank account
• Support broader product growth efforts (e.g. opening up product to new populations, new benefits and functionality) 
• Derive insights from product engagement metrics, internal best practices, external benchmarking, and direct customer feedback to inform future enhancements
• People leader to one direct report

Minimum Qualifications:

• 5+ years experience in product management, marketing, or consulting/strategy roles
• Strategic thinker with strong analytical, quantitative and problem solving skills, as well as the ability to proactively identify areas of opportunity and drive results
• Exceptional interpersonal, leadership and influencing skills with the ability to work collaboratively with partners across different functions and levels
• Prior experience partnering with complex, cross-functional teams
• Excellent written and oral communication skills
• Ability to work well under pressure in a fast-paced environment to deliver multiple priorities
• Intellectual curiosity around the Banking space and external trends
• Positive “roll-up your sleeves” attitude and ability to work with a ‘start-up’ mentality, including the flexibility to adapt as the organization grows and evolves 

 Non-considerations for sponsorship: Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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