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Sr. Analyst, Marketing Transformation Enablement - job 1 of 4

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

 

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

 

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. 

The Sr. Analyst, Marketing Transformation Enablement will inform the marketing roadmap, measure transformation success, and enhance the Marketer experience. This role will have an immediate focus on Project Flywheel, the Enterprise initiative focused on advancing the end-to-end marketing execution technical and operational ecosystem to drive greater efficiency. This role will work cross-functionally with key stakeholders from across the enterprise including USCM, Product, and Technology to develop actionable strategies and in-market solutions that drive results.

How will you make an impact in this role?

  • Drive the implementation of Project Flywheel strategy, partnering closely with the Enterprise working team and USCM
  • Manage requirements gathering, journey mapping, and feedback loop with Marketing stakeholders to inform the transformation roadmap
  • Support development and tracking of transformation KPIs
  • Manage and track the ongoing issues across initiatives by maintaining centralized issue log, leading the partnership with stakeholders, and defining trends for holistic improvement.
  • Support the implementation of new ways of working and process optimizations as the technical ecosystem evolves

Minimum Qualifications

  •     Positive “roll-up your sleeves” attitude, a proactive mentality, and a passion to win required
  •     Ability to collect and analyze data/insights to drive winning strategies
  •     Strategic, analytical, problem-solving mindset; ability to problem solve and make decisions or drive to fast resolution (e.g. brings options & trade-offs to the table to generate decisions) 
  •     Strong internal partner management skills with proven ability to influence & negotiate
  •     Superior organization and planning skills are essential, detail oriented with ability to think “end-to-end”
  •     Familiarity and subject matter expertise in digital, marketing, customer centricity, and/or agile ways of working

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

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Average salary estimate

$80000 / YEARLY (est.)
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$55000K
$105000K

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What You Should Know About Sr. Analyst, Marketing Transformation Enablement, American Express

At American Express, we’re excited to announce an opportunity for a Sr. Analyst, Marketing Transformation Enablement to join our dynamic team in New York. Your role will be pivotal as you help drive the implementation of our Project Flywheel strategy, partnering closely with both the Enterprise working team and the U.S. Consumer Marketing team. You'll be the go-to person for managing requirements gathering and journey mapping while ensuring that our marketing efforts remain innovative and engaging. With a strong focus on data analysis, you’ll assess transformation success and enhance the marketer experience, helping to shape the roadmap for our future marketing initiatives. You’ll dive into actionable strategies and collaborate with various stakeholders across the organization to foster collaboration and achieve business targets. If you thrive on dissecting data and enjoy creating strategies that lead to impactful results, this position is perfect for you. You'll play a vital role in not just managing ongoing initiatives but also in implementing optimizations to drive the efficiency of our operational ecosystem. Join us in making membership an essential experience for our card members. At American Express, we value your contributions and are committed to your career growth. Are you ready to lead the way together with us?

Frequently Asked Questions (FAQs) for Sr. Analyst, Marketing Transformation Enablement Role at American Express
What are the key responsibilities of a Sr. Analyst, Marketing Transformation Enablement at American Express?

As a Sr. Analyst in Marketing Transformation Enablement at American Express, your key responsibilities will include driving the implementation of Project Flywheel strategy, gathering requirements, mapping customer journeys, and tracking transformation success through defined KPIs. You will also manage centralized issue logs and partner with stakeholders for holistic improvement, all while supporting the evolution of our operational ecosystem.

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What qualifications do I need to become a Sr. Analyst, Marketing Transformation Enablement at American Express?

To qualify for the Sr. Analyst, Marketing Transformation Enablement position at American Express, candidates should possess a proactive attitude, analytical skills for data insights, and a strategic mindset. Relevant expertise in digital marketing, customer-centric approaches, and agile methodologies will be beneficial, alongside strong internal partner management skills to influence and negotiate effectively.

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How does the Sr. Analyst, Marketing Transformation Enablement role support American Express's marketing efforts?

The role of Sr. Analyst, Marketing Transformation Enablement directly supports American Express's marketing initiatives by informing the marketing roadmap and measuring transformation success. Your work will enhance the marketer experience, ensuring that the marketing strategies facilitate engagement and demand for our differentiated products and services.

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What does a typical day look like for a Sr. Analyst, Marketing Transformation Enablement at American Express?

A typical day for a Sr. Analyst, Marketing Transformation Enablement at American Express would involve collaborating with cross-functional teams, analyzing marketing data, managing project timelines, and leading brainstorming sessions for strategy development. You will engage in discussions on project progress, address any outstanding issues, and propose solutions that drive operational improvements.

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What are the growth opportunities for a Sr. Analyst, Marketing Transformation Enablement at American Express?

At American Express, the growth opportunities for a Sr. Analyst, Marketing Transformation Enablement are extensive. You will have access to career development and training programs that foster long-term professional growth. By taking on challenging projects and working closely with experienced leaders, you’ll gain valuable insights and skills that open up pathways for advancement within the company.

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Common Interview Questions for Sr. Analyst, Marketing Transformation Enablement
Can you describe your experience with data analysis in marketing?

In this role, data analysis is key. Candidates should outline specific examples where they utilized data to drive marketing strategies, discussing tools used and the impact of their analysis on marketing effectiveness.

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How would you approach stakeholder management as a Sr. Analyst?

Effective stakeholder management involves clear communication and collaboration. Candidates should describe past experiences where they successfully influenced stakeholders and managed expectations to achieve project goals.

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What strategies do you believe are effective in enhancing the marketer experience?

Candidates should highlight innovative ideas they have implemented or areas for improvement based on their learning, showcasing how these strategies facilitated better engagement and collaboration within marketing teams.

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Describe your experience with agile marketing methodologies.

An effective response should detail familiarity with agile principles and how they have applied these in past marketing projects, focusing on outcomes that resulted from agile practices.

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How would you define success in the context of Project Flywheel?

Success for Project Flywheel would be defined by measurable improvements in marketing efficiency, stakeholder engagement, positive customer experiences, and overall transformation of marketing execution. Candidates should provide examples of KPIs they would establish.

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Tell us about a time you faced a significant challenge in a marketing project. How did you overcome it?

Candidates should narrate a specific challenge, detailing the context, their thought process, and the strategies they employed to turn the situation around, emphasizing adaptability and problem-solving skills.

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What tools have you used to manage marketing projects effectively?

It's essential to mention specific project management tools used in the past, elaborating on how those tools improved efficiency, organization, and team collaboration in various marketing initiatives.

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How do you stay updated with trends in marketing transformation?

Candidates are encouraged to discuss how they engage with the marketing community through webinars, courses, and professional networks, ensuring they remain informed about industry changes and innovative practices.

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What role does cross-functional collaboration play in marketing transformation?

An insightful answer should emphasize the importance of working alongside different departments, sharing insights, and crafting shared objectives that propel successful marketing transformation initiatives.

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Why do you want to work as a Sr. Analyst, Marketing Transformation Enablement at American Express?

Candidates should express their desire to work at American Express based on the company's values, the exciting opportunities in marketing transformation, and alignment with their career aspirations, illustrating genuine enthusiasm for the role.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

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Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 4, 2025

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