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Fast Facts

Join Ascend Learning as a Paid Search Specialist to lead the development, optimization, and management of our SEM and paid search campaigns, driving revenue growth and enhancing channel performance.

Responsibilities: You will create and manage paid search campaigns, interpret briefs, collaborate with teams, optimize budgets for maximum ROI, analyze performance data, and stay updated on SEM trends.

Skills: Proficiency in Google Ads and Google Merchant Center, hands-on experience with SEM campaigns, strong analytical and communication skills, and ability to collaborate effectively.

Qualifications: Bachelor's degree preferred and certifications in digital marketing, media buying, or related fields; 3+ years of relevant experience required.

Location: This role is hybrid, based in Leawood, KS or Burlington, MA, with consideration for remote candidates within the United States.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $65,000 - $95,000.

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

In this role as a Paid Search Specialist, you will develop, optimize, and maintain paid search, shopping, and other Search Engine Marketing( B )campaigns across Ascend brands to drive growth in channel performance and revenue impact. You will work collaboratively with paid media managers and other paid media specialists in support of product marketing plans and their corresponding paid media plans.

WHERE YOU’LL WORK

This position will work a hybrid schedule from our Burlington, MA or Leawood, KS office location. Remote candidates will be considered within the United States.

HOW YOU’LL SPEND YOUR TIME

Campaign Creation and Setup
Interpret briefs and other instructions to develop, optimize, and maintain paid search, shopping, and other SEM campaigns.
Research and refine keyword lists, collaborate and align with SEO manager and product marketing manager
In collaboration with paid media managers, write campaign copy
Campaign Management
Allocate and manage budgets to maximize ROI based on paid media plans under direction of paid media managers
Provide recommended tactical plans for campaigns to reach brand goals, set up and report results on A/B testing
Reporting, Research and Optimization
Collect and analyze campaign performance data regularly to provide insightful updates.
Proactively upskill and remain informed about the latest trends, tools, and best practices in SEM, providing recommendations of how to increase effectiveness through campaign, platform, or content strategies
Collect competitor research and provide analysis and recommendations based on the market

WHAT YOU'LL NEED

Bachelor's degree preferred
3+ years hands-on-keyboard experience creating and managing search, SEM campaigns, and e-Commerce campaigns with a focus on Google Ads and Google Merchant Center; additional experience in media buying preferred
Meta Certified Digital Marketing Associate, Meta Certified Media Buying Professional, or comparable experience and certification required; LinkedIn Marketing Solutions Fundamentals Certification, or comparable experience and certification required
Background in organic social media and/or paid search preferred
Identify new opportunities within assigned campaigns and articulate use case to manager
Assess and interpret data to optimize campaigns and make recommendations for campaign improvement
Using good judgment, distribute campaign budgets increase ROAS and other KPIs based on changes in campaign, keyword, and copy performance, seasonality, and inventory competition
Proactive, results-oriented individual
Ability to collaborate effectively and work independently
Strong written and verbal communications skills
Interpret, formulate and visualize data
Ability to analyze campaign performance and make data-based decisions for optimization and future recommendations of paid media campaigns

BENEFITS

Flexible and generous paid time off
Competitive medical, dental, vision and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
Hybrid work
On-site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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Average salary estimate

$80000 / YEARLY (est.)

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$65000K

$95000K

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What You Should Know About Paid Search Specialist, Ascend Learning

Join Ascend Learning as a Paid Search Specialist and step into an exciting world of digital marketing! Based in Leawood, KS or Burlington, MA, this hybrid role offers the opportunity to lead the development, optimization, and management of dynamic SEM and paid search campaigns that drive revenue growth and elevate channel performance. You'll be at the forefront, creating and managing campaigns, interpreting briefs, collaborating with teams, and optimizing budgets to ensure maximum ROI. As a Paid Search Specialist, your days will be filled with analyzing performance data and staying updated on the latest SEM trends to refine strategies continuously. If you have a passion for digital marketing and a knack for problem-solving, this is the perfect opportunity for you! You’ll join a team that thrives on collaboration, creativity, and results-oriented efforts, contributing to our mission of changing lives through purpose-driven work. With a solid background in Google Ads and Google Merchant Center, strong analytical skills, and a Bachelor’s degree or relevant experience, you’ll fit right in. Whether you’re based in the office or working remotely, you’ll play a vital role in our marketing efforts across a variety of Ascend Learning's brands, ensuring we provide essential learning solutions for healthcare professionals and educators alike. If you’re looking for a role that’s both challenging and rewarding, check us out and see how you can make a difference as our next Paid Search Specialist!

Frequently Asked Questions (FAQs) for Paid Search Specialist Role at Ascend Learning

What are the main responsibilities of a Paid Search Specialist at Ascend Learning?

As a Paid Search Specialist at Ascend Learning, your primary responsibilities involve creating and managing paid search campaigns, interpreting briefs, collaborating with cross-functional teams, optimizing budgets for maximum ROI, and analyzing performance data to refine strategies. You will also stay abreast of SEM trends to ensure our campaigns remain effective and competitive.