Copywriter

As a Copywriter at Antenna Group, your main responsibilities include composing engaging scripts for television trailers, collaborating with designers and video editors, and overseeing trailer shoots. You'll be at the heart of our creative process, ensuring that each piece of promotional content captures the essence of our TV shows while adhering to our brand identity.

To be considered for the Copywriter role at Antenna Group, candidates should have a BSc Degree in Marketing, Communication & Media, or a related field. Moreover, candidates should bring 3-5 years of professional experience in copywriting, ideally from the media, entertainment, or advertising sectors. An excellent command of the English language and strong interpersonal skills are a must.

Collaboration is crucial for the Copywriter position at Antenna Group. You will work closely with designers and video editors to enhance your scripts with visual elements and ensure cohesive storytelling, making teamwork an integral part of your daily activities.

Successful Copywriters at Antenna Group must possess excellent creative writing skills, have strong organizational and multitasking abilities, and be resilient under pressure. Effective time management and crisis-handling skills are essential to meet deadlines in a fast-paced environment while maintaining a high quality of work.

Applicants for the Copywriter position at Antenna Group can expect to undergo a thorough screening of their CVs, followed by an initial interview with the selected candidates. This process may include obtaining references, allowing us to get a better understanding of your background and suitability for the role.

When writing scripts for TV trailers, it’s important to first understand the essence of the show and its target audience. Start by brainstorming ideas that capture the central themes, and focus on creating a storyboard that supports a cohesive narrative while matching the show's tone and style.

In my collaborative process with designers, I believe communication is key. I share my script ideas, discuss visual elements that could enhance the narrative, and remain open to feedback. Together, we ensure that both the written and visual components create a unified and compelling trailer.

To manage tight deadlines, I prioritize my tasks and create a detailed timeline for each project. By breaking down my work into smaller, manageable parts and setting interim goals, I stay organized and focused, ensuring that I deliver quality content within the required timeframe.

The most important aspect of a successful TV trailer is its ability to evoke emotion and intrigue in the audience. It should effectively highlight key elements of the show while maintaining a balance between suspense and clarity to encourage viewers to tune in.

I view creative criticism as an opportunity for growth. I actively listen to feedback, consider different perspectives, and apply constructive suggestions to improve my work. This positive mindset fosters collaboration and enhances the creative process.

In a previous role, I worked on a last-minute trailer project that required quick turnaround. I coordinated with the team to clarify our priorities, streamlined the creative process, and ensured open communication. By focusing on teamwork and efficiency, we were able to deliver a successful trailer on time.

Research is fundamental in my writing process. It ensures that my scripts resonate with the target audience and reflect the show's themes accurately. I analyze trends, study audience preferences, and gather relevant insights to create engaging and informed content.

I stay updated with trends in the media and entertainment industry by following reputable sources, participating in workshops, and networking with peers. I engage with industry publications and online platforms to continue learning and adapting my content strategies accordingly.

Storytelling is vital in trailer creation because it connects with audiences on an emotional level. A well-told story draws viewers in, leaving them curious and eager to learn more about the characters and plot, thus encouraging them to watch the show.

Finding the right balance between creativity and meeting brand guidelines is key to producing successful trailers. I believe that creativity can thrive within guidelines; it’s about using the brand's voice as a foundation while allowing room for innovation and unique storytelling.