Account Manager

The Account Manager at Anzu is responsible for managing the post-sale client services cycle, coordinating efforts for campaign kick-offs, implementations, and reporting. This role is crucial for ensuring client satisfaction by optimizing campaigns and providing exceptional service, ultimately fostering strong partnerships for future projects.

Anzu seeks candidates with at least 2 years of experience in account management, sales planning, or media strategy within a digital media publisher, advertising technology company, or agency. Familiarity with the programmatic landscape and DSPs is essential, while media agency experience is a bonus.

An ideal Account Manager at Anzu should possess exceptional client service and relationship-building skills, a strong understanding of campaign activation and optimization, along with critical thinking and problem-solving abilities. Being a self-motivated team player with a passion for gaming is key to success.

Anzu provides Account Managers with ample opportunities for professional growth, allowing them to work across multiple areas of expertise in the fast-paced world of in-game advertising. Team members can also collaborate with AAA and indie gaming studios, leveraging cutting-edge technology and industry insights.

In addition to a competitive salary ranging from $80,000 to $120,000, the Account Manager role at Anzu includes benefits such as 401K, medical insurance, paid vacation, and paid maternity/paternity leave, fostering a supportive and inclusive workplace for all employees.

In managing client relationships as an Account Manager, I emphasize understanding client needs through regular communication and feedback. Building trust through transparency and staying proactive about providing solutions strengthens partnerships.

I have hands-on experience with programmatic advertising, particularly working with DSPs like The Trade Desk. This includes campaign setup, optimization, and data analysis to enhance performance and ensure client satisfaction.

Client satisfaction is achieved through regular updates, transparent reporting, analysis of campaign data, and quick adjustment of strategies based on feedback and performance metrics, thereby ensuring that we meet or exceed their expectations.

I utilize both quantitative and qualitative methods, leveraging analytics tools to track performance metrics, identify trends, and extract actionable insights that can drive campaign optimization and client discussions.

When facing challenges during a campaign, my approach involves assessing the situation, identifying the root cause, and collaborating with my team for solutions. Clear communication with the client about steps being taken is also crucial.

Teamwork is essential in my role as an Account Manager. By working closely with cross-functional teams, we can leverage diverse expertise and perspectives, creating innovative solutions that improve campaign outcomes.

To educate clients on in-game advertising best practices, I would focus on sharing case studies, using data-backed insights, and outlining strategies that align with their objectives, ensuring they understand the unique opportunities within the gaming industry.

I begin developing account growth plans by analyzing past campaign performance, understanding client goals, and collaborating with account executives to identify new opportunities for growth, ensuring our recommendations are actionable and tailored.

I stay current with digital advertising trends by following industry news, participating in webinars, and networking with professionals in the field. Continuous learning through online courses and certifications further sharpens my expertise.

My combination of client service expertise, in-depth knowledge of the programmatic landscape, and passion for gaming perfectly align with the values at Anzu. I thrive in dynamic environments, and I’m motivated to help clients achieve success through innovative advertising solutions.