Program Manager - Data Monetization

The Program Manager - Data Monetization at Arrow is responsible for customer engagement and sales, helping to identify customer needs and create tailored, data-driven proposals that highlight clear business impacts. You’ll lead sales efforts, present compelling value propositions, develop and execute sales strategies, ensure smooth project handoffs to execution teams, and track the performance of delivered insights.

Applicants for the Program Manager - Data Monetization role at Arrow should have a Bachelor’s degree in Business, Marketing, Data Analytics, or a related field, with an MBA being a plus. At least 5 years of experience in business development or program management, particularly focused on data-driven sales strategies, is essential, along with strong analytical skills and excellent relationship management capabilities.

The Program Manager - Data Monetization plays a crucial role in driving revenue growth by crafting tailored sales strategies that leverage data insights to meet customer objectives. By identifying new business opportunities and maintaining strategic customer relationships, you’ll ensure that our data solutions are effectively positioned to deliver strong returns on investment.

The Program Manager - Data Monetization role at Arrow is fully remote, with an expectation for occasional travel to an Arrow office location when requested. This flexibility allows for an optimal work-life balance while still fostering connections with your team and stakeholders.

Working as a Program Manager - Data Monetization at Arrow provides competitive financial compensation along with a robust benefits package that includes health insurance, a 401k plan with matching contributions, paid time off, tuition reimbursement, and numerous growth opportunities, all aimed at supporting your career development and overall well-being.

When answering this question, focus on specific examples where you have successfully implemented data-driven sales strategies. Highlight the tools and analytics you used to assess customer needs, how you crafted tailored pitches, and the tangible results you achieved. Showing your familiarity with data and its impact on sales outcomes will demonstrate your capability for this role.

Discuss how you put customer relationships at the forefront of your sales strategy. Mention any frameworks or methodologies you use to assess customer needs, gather feedback, and ensure their objectives are met. Providing examples of successful engagements where you’ve turned insights into actionable proposals can illustrate your approach.

Explain the storytelling aspect of your presentations. Mention how you translate complex data into understandable terms, utilize visuals to enhance comprehension, and tailor your message to resonate with your audience. Emphasize the importance of addressing customer objectives in your presentations for maximizing impact.

Use a specific scenario where your actions directly led to revenue growth. Detail the situation, your approach, the strategies you employed, and the outcome. Numbers can be very compelling, so include metrics where possible to quantify your success.

Discuss your methodology for understanding customer goals and how it informs your sales strategies. Explain any research methods you use to gather customer insights and how you ensure that your proposals are aligned with their business objectives for a stronger pitch.

Reflect on specific challenges you've encountered, such as aligning cross-functional teams or customer engagement issues. Discuss the strategies you employed to address these challenges, and how you learned from the experience, showcasing your problem-solving skills.

Share the metrics you track to assess the effectiveness of your sales strategies, such as customer satisfaction scores, revenue targets met, or adoption rates of data-driven solutions. Discuss how you analyze these results to refine and improve future strategies.

Illustrate your collaborative skills with examples of projects where you worked alongside different departments. Highlight how you ensured clear communication and alignment throughout the project lifecycle, demonstrating your ability to work within diverse teams.

Discuss how market intelligence informs your sales strategies. Provide examples of how you utilize data to identify trends, anticipate customer needs, and develop proactive proposals that ensure your solutions are competitive and relevant.

Explain your process for soliciting base and qualitative feedback from customers after engagements. Discuss how you analyze and incorporate this feedback into your future strategies for continuous improvement in your program management efforts.