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Director of Sales - Limelight Aspen & Snowmass - job 1 of 2

Company Description

Owned and operated by Aspen Hospitality, Limelight Hotels are your home base in the places you want to explore most. The contemporary properties are set in the heart of authentic outdoor and urban communities, and each hotel is deeply connected to its surroundings – offering a unique adventure for every guest. The guest experience is an intentional journey and the elevated, yet unpretentious nature of the stay allows guests to feel nurtured and at ease. A constant across all properties is a commitment to sustainability, unmatched hospitality, and access to an Adventure Concierge to ensure a memorable stay. Limelight’s pet-friendly hotels are located in Aspen, Colorado, just steps from the downtown core; Snowmass, Colorado, offering ski-in/ski-out access to the mountain; Ketchum, Idaho, near the base of Sun Valley’s famed ski area and walking distance to town; and in Downtown Denver, Colorado, adjacent to Union Station. Two new Limelight Hotels are slated to open in Mammoth, California, and Boulder, Colorado in 2025. Learn more at www.LimelightHotels.com

Job Description

Position Summary 
The Director of Sales (DOS) responsibility is to lead the sales efforts to achieve and exceed hotel revenue goals, while managing, mentoring and further developing sales/event team members. This role acts as a key representative for the Hotels to local, national and international organizations to further develop our position in the marketplace. As a key member of the management team, the Director of Sales will be creative, energetic and a knowledgeable professional that will be fundamental to the on-going success of the organization. This position reports to the Regional Director of Sales. 

The budgeted salary range for this position is $110,000 - $125,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.

Job Posting Deadline
Applications for this position will be accepted until March 23, 2025.

Essential Job Functions/Key Job Responsibilities
•    Divisional leader for the following departments: Transient, Group & Onsite Event Sales
•    Responsible for each property’s reactive and proactive sales efforts, providing day to day leadership to Sales and Event managers to achieve hotel sales objectives and revenue goals and additionally responsible for a portion of the Group booking goal, which requires direct booking responsibilities
•    Develop personal and team sales goals and strategies and ensure alignment with the brand business strategy
•    Execute sales strategies for Guestrooms, Meetings and Onsite Events to ensure individual and team booking goals are achieved
•    Assist leaders of hotel revenue generating departments in the development of effective revenue strategies and provide team and individual strategic direction to achieve budgeted revenue goals
•    Ongoing research of competitor's sales team strategies to identify ways to grow occupancy, RevPAR and increased overall market share for the hotels
•    Facilitate sales strategy meetings to provide and solicit team input weekly
•    Be a leader in the implementation, development and team member training on Sales Account Management platforms, Property Management Systems and new technologies introduced to the organization to further develop our industry positioning
•    Regularly review STAR reports, Inntopia Destimetrics reports, ASC leadership reports, and ACRA and community leadership reports to maintain an awareness of the hotel's market position and develop short-term and long-term strategies to enhance the Limelight Hotels’ position in the local and regional marketplace
•    Serve as property authority on sales procedures, group contracting and event operations and actively participate in those procedures as needed to help the team achieve revenue goals and overall client satisfaction
•    Participate in sales calls with members of the Hotel and community Sales and Marketing teams to acquire new business and/or close pending potential business
•    Develop annual revenue budget for Limelight Hotel Aspen and Limelight Hotel Snowmass with the Revenue Management team, Regional Director of Sales, Limelight Sales team members, Finance team members and the hotel General Managers.
•    Develop personal and team sales goals and strategies and ensure annual budgeted revenue goals are achieved or exceeded
•    Other duties as assigned

Qualifications

Education & Experience Requirements
•    Bachelor's degree in business administration, marketing, hotel and restaurant management required
•    5 years of related industry experience required
•    2 years previous experience as Director of Sales for a destination luxury hotel/resort at a 4 to 5-star level preferred

Knowledge, Skills & Abilities 
•    Proficiency in analyzing operational and financial data to guide improvement and innovation
•    Proficient knowledge and experience in multi-property management 
•    Proficient knowledge in Microsoft Office Suite, Excel, Word, PowerPoint, Delphi, HMS-Infor preferred
•    Results oriented with a proven track record in driving RevPAR
•    Excellent verbal and written English language skills
•    Excellent time management and organizational skills
•    Excellent interpersonal skills with a proven ability to collaborate with a team 
•    Proven ability to lead, inspire, and develop large, diverse teams
•    Capability to analyze complex situations, develop strategic initiatives, and execute solutions effectively
•    Strong ability to interact with guests, team members, and stakeholders, ensuring clear communication and relationship-building
•    Strong ability to develop annual revenue budget along with personal and team sales goals and strategies and ensure annual budgeted revenue goals are achieved or exceeded
•    Ability to work collaboratively & effectively with cross-functional leaders and their teams 
•    Ability to travel and work flexible hours and days

Additional Information

Work Environment & Physical Demands 
•    Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements  
•    No adverse or hazardous conditions 
•    Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance 

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

 

 

Aspen One participates in E-Verify.

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Average salary estimate

$117500 / YEARLY (est.)
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$110000K
$125000K

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What You Should Know About Director of Sales - Limelight Aspen & Snowmass, Aspen Skiing Company

Join Limelight Hotels as the Director of Sales in beautiful Aspen, CO, where your leadership will directly contribute to our thriving hospitality scene! At Limelight Hotels, we pride ourselves on offering unparalleled guest experiences that reflect the unique charm of our surroundings. As the Director of Sales, you will spearhead sales initiatives aimed at meeting and exceeding revenue targets across our stunning properties in Aspen and Snowmass. Your role will be pivotal in managing, mentoring, and developing a talented sales and event team, while representing our hotels to diverse stakeholders. We are looking for an energetic and creative professional who can craft effective sales goals and strategies, fostering a dynamic sales environment. You'll engage in numerous responsibilities, from assessing market trends and devising innovative sales tactics to being the driving force behind our revenue management efforts. Additionally, your familiarity with advanced sales tools and strong analytical skills will empower you to make informed decisions based on data insights. Limelight Hotels is committed to creating memorable adventures for our guests, and your contributions will help elevate our brand's position in the marketplace. We're excited to attract enthusiastic candidates ready to step into a vital role that blends strategic leadership with a love for hospitality. If you're passionate about driving success in a luxury setting while nurturing a culture of excellence, we want to hear from you! The salary for this role ranges from $110,000 to $125,000, with opportunities for bonuses based on performance.

Frequently Asked Questions (FAQs) for Director of Sales - Limelight Aspen & Snowmass Role at Aspen Skiing Company
What are the main responsibilities of the Director of Sales at Limelight Hotels?

The Director of Sales at Limelight Hotels is responsible for leading the sales efforts across our properties in Aspen and Snowmass, crafting tailored sales strategies that align with our overall business objectives. This involves overseeing the sales and event teams, managing day-to-day sales activities, and driving revenue goals through proactive and reactive sales efforts. The role also requires regular analysis of market trends and competitor strategies to maximize our market share and occupancy rates, ensuring we consistently exceed our guests' expectations.

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What qualifications are needed for the Director of Sales position at Limelight Hotels?

Candidates for the Director of Sales position at Limelight Hotels should possess a bachelor’s degree in business administration, marketing, hotel management, or a related field, along with a minimum of five years of experience in the hospitality industry. Previous experience as a Director of Sales in a luxury hotel or resort setting is preferred. Additionally, strong analytical skills, proficiency with sales and property management tools, and excellent interpersonal abilities are essential for fostering relationships and leading diverse teams effectively.

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How does the Director of Sales contribute to revenue goals at Limelight Hotels?

The Director of Sales significantly contributes to Limelight Hotels' revenue goals by developing and executing effective sales strategies across various departments, including Transient, Group, and Onsite Event Sales. This role involves setting ambitious yet achievable revenue targets, collaborating with revenue management teams, and actively participating in sales calls to secure new business. Moreover, ongoing competitive analysis helps inform data-driven strategies that amplify occupancy and overall revenue, ensuring the hotels maintain a strong financial performance.

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What kind of team will the Director of Sales manage at Limelight Hotels?

As the Director of Sales at Limelight Hotels, you will lead a dynamic team of sales and event professionals dedicated to delivering exceptional results. This includes mentoring and training team members to enhance their skills, fostering collaboration and creativity, and ensuring alignment with the hotel’s business strategies. Your leadership will inspire the team to achieve their sales goals while nurturing a supportive environment that celebrates individual contributions to the overall success of the hotels.

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What benefits are offered to the Director of Sales at Limelight Hotels?

Limelight Hotels offers a comprehensive benefits package for the Director of Sales position, including health, dental, and vision insurance programs, a flexible spending account, life insurance, and generous paid time off. Additionally, you'll benefit from a 401(k) savings plan, employee ski passes, and other enticing company perks designed to promote work-life balance and employee well-being as part of our commitment to fostering a positive workplace culture.

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Common Interview Questions for Director of Sales - Limelight Aspen & Snowmass
How do you approach setting sales goals for your team as a Director of Sales?

When setting sales goals, I begin by analyzing both the hotel’s historical performance data and current market trends. Using insights from STAR reports and competitive analysis, I collaborate with my team to create realistic yet ambitious goals that align with our broader business strategy. Ensuring everyone understands the targets and feels motivated to achieve them is critical, so I prioritize transparent communication and regular check-ins to monitor progress.

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Can you describe a time when you had to turn around a challenging sales situation?

In a previous role, I encountered a significant drop in group bookings due to increased competition. To address this, I initiated an in-depth analysis of our competitors’ offerings and adjusted our selling points to highlight unique value, such as our exceptional catering services and custom event planning. I also empowered my sales team to develop targeted marketing strategies, which ultimately resulted in a successful increase in group bookings within three months.

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What strategies do you employ to build relationships with clients and stakeholders?

Building relationships with clients and stakeholders requires a mix of personalized outreach and consistent follow-up. I prioritize understanding each client’s unique needs and preferences, tailoring my communication to ensure they feel valued. Additionally, I leverage networking events and industry forums to foster connections, stay engaged with our markets, and utilize CRM tools to track interactions effectively, ensuring that no relationship is overlooked.

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How familiar are you with using sales technology and platforms?

I am well-versed in various sales technologies and property management systems, such as Delphi and HMS-Infor. I regularly utilize these platforms to streamline our sales processes, track performance analytics, and collaborate with my team efficiently. Keeping abreast of new technological advancements in the industry allows me to introduce innovative solutions that enhance our sales strategies and improve the guest experience.

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How do you handle competing priorities and deadlines in a sales environment?

In a fast-paced sales environment, prioritization is key. I utilize tools like project management software to organize tasks based on urgency and impact. I also encourage open communication within my team about their workloads, enabling us to support each other effectively. Regular meetings allow us to assess our priorities collectively and adjust our focus as needed, ensuring we hit our deadlines without sacrificing quality.

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What is your experience with budget management?

I have extensive experience managing budgets, particularly in the hospitality sector. I work closely with finance teams to develop annual revenue budgets and adjust forecasts based on performance metrics. By continuously analyzing financial data and trends, I can identify opportunities for cost savings or revenue enhancement, ensuring our department operates within the financial plan while striving to exceed our targets.

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Can you provide an example of successful cross-department collaboration?

In my previous role, I collaborated closely with the marketing team to boost our hotel's visibility. We jointly developed promotional campaigns for new events, combining our efforts to share the messaging across various platforms. This collaboration not only increased our bookings significantly for those events but also strengthened bonds between departments, fostering a culture of teamwork and shared objectives.

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What do you consider as key indicators of success in a Director of Sales role?

Key indicators include achieving or exceeding sales targets, growth in market share, and high levels of client satisfaction. I also pay attention to employee engagement and retention within the sales team, as a motivated and well-supported team tends to drive better results. Regular performance reviews and assessments of both quantitative and qualitative metrics help gauge our overall success as a department under my leadership.

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How do you stay up-to-date on industry trends and developments?

I actively engage in industry associations and attend conferences to network and learn from peers. Additionally, I subscribe to hospitality trade publications and participate in webinars focused on emerging trends, which help me adapt our strategies to stay competitive. Keeping informed allows me to lead my team with innovative ideas that resonate with our guests and stakeholders.

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What motivates you as a Director of Sales in the hospitality industry?

I am deeply passionate about creating memorable experiences for guests and believe that a great sales strategy is at the heart of that. The hospitality industry allows me to connect with diverse people and help them make lasting memories. Being part of a team that drives success and makes a difference in guests' experiences motivates me daily—it's not just about the numbers; it's about the impact we have.

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Aspen is one of the world’s premiere destinations for inspiration and transformation at the intersection of recreation, nature, and culture. Aspen Skiing Company (“ASC”) was founded 75 years ago following World War Two in a moment of vision and re...

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