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Campaign Specialist - job 1 of 2

Company Description

Vestcom is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light in for how we conduct business and interact with each other.

  • OUR TEAMS - Our colleagues and our client define our team.
  • OUR INTEGRITY - Our colleagues and clients rely upon us to deliver.
  • OUR INGENUITY - Our colleagues and clients look to us for unique solutions.
  • OUR PERFORMANCE - Our colleagues and clients team with us to win.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at www.vestcom.com.

Job Description

Opportunity

The Campaign Specialist plays a key role in supporting Retailer and CPG funded Shopper Marketing initiatives with Vestcom accounts utilizing our proprietary shelfAdz® media solution. An Assignment and scope will vary based on the account opportunities ,area of focus, and candidate background. The Campaign Specialist working autonomously, regularly exercising independent judgment and discretion with limited supervision is responsible for ensuring client business objectives and schedules are met through proactive planning and thorough project management, thus ensuring an exceptional client experience.  Incumbent is the primary point of contact for assigned clients and/or areas of focus and may provide day-to-day client relationship management. The incumbent autonomously provides answers and solutions for questions, problems and requests raised by clients as well as internal partners, establishes, and maintains good relationships with all concerned parties and may identify new business or process improvement opportunities for Vestcom with all groups and departments within the scope of responsibility.  

Key Areas of Responsibility

This role is responsible for managing one or more client accounts and or other areas of focus and will own and independently manage all assigned duties. Provides administrative support to Direct Manager, Group Director, and Sales Operations Manager as needed. Works closely with Vestcom's sales owners, client service, programming, IT, creative, delivery and production teams across all Vestcom solutions and client deliverables.

  • Builds relationships with process owners across all functional areas between client and Vestcom.

  • Communicates effectively, plans, organizes and manages multiple projects in a timely manner.

  • Manages project timelines to completion with internal and external cross functional team members; establishes and communicates clear and realistic expectations. Ensure all deliverables follow the correct process and are error-free.

  • Evaluates and independently determines when to escalate concerns and provides recommended resolutions to Sales Support & Sales Operations management in a timely manner.

  • Uses independent decision-making to determine, identify and research inefficiencies and inaccuracies in business processes and provides recommendations and best practices to both client and Vestcom.

  • Measures performance against process requirements, service level agreements and/or quality goals.

  • Participates in strategic planning with the Sales Operations management team when required.

  • Oversees and provides direction and guidance on status updates of projects and accomplishments.

  • Communicates with CPG client and retail locations as needed to ensure effective and efficient tag processing. 

  • Collaborates with internal stakeholders on campaign-related changes needed for the client's system.

  • Communicates (both verbally and in writing) in a clear, effective and professional manner at all times with all client and Vestcom cross functional partners.

  • Ensures compliance with internal policies, procedures and internal controls in accordance with the Sarbanes-Oxley Act 2002 Section 404.

Qualifications

Key Qualifications

  • Bachelor's degree in business, marketing, or related field 

  • 3 - 5 years related business experience and/or training; or an equivalent combination of education and work experience.  Previous media/retail promotions industry experience preferred

  • Excellent oral, interpersonal and written communication skills. Must be able to participate and effectively present information to large and small groups, to clients, employees, and management

  • Be able to work independently, effectively problem solve and exhibit strong analytical skills

  • Possess a high service level orientation, outstanding attention to detail, strong sense of urgency and the ability to meet deadlines under pressure

  • Be well-organized and able to perform duties with minimal supervision as this position may work remotely

  • Ability to show proficiency in the following computer applications: MS Office applications, including Word, Outlook, Excel and PowerPoint

  • Ability to embody and reflect Vestcom’s core values

Additional Information

Additional Requirements

  • Travel may be required on occasion as needed

  • Compliance with Company policies concerning maintaining a drug free workplace is required

  • Compliance with all Company policies is required including all safety policies and procedures 

Supervisory Responsibilities 

None.

Management Disclaimer

Vestcom’s Management reserves the right to revise, change or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment and either the incumbent or Vestcom may terminate employment at any time, for any reason.

 

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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Campaign Specialist, Avery Dennison

At Vestcom, we are on the lookout for a talented Campaign Specialist to join our dynamic team in Little Rock, AR. If you’re passionate about helping businesses grow and excel, our Campaign Specialist role might be the perfect fit for you! You will play a crucial role in supporting retail and CPG-funded Shopper Marketing initiatives using our innovative shelfAdz® media solution. Your day-to-day responsibilities will include managing client accounts, ensuring their business objectives are met, and providing exceptional service. In this position, you'll have the autonomy to utilize your judgment, manage project timelines efficiently, and establish relationships with clients and internal teams alike. You will communicate effectively with different groups, oversee project status, and identify opportunities for improvement—all while embodying our core values of integrity, ingenuity, and performance. With your Bachelor's degree in business or marketing and 3-5 years of relevant experience, you'll bring analytical skills and a high service orientation that will help drive our clients’ success. Join us at Vestcom, where we are not just redefining the industry, but supporting you in your career journey in a collaborative and vibrant environment. Ready to make an impact and drive change? We’d love to hear from you!

Frequently Asked Questions (FAQs) for Campaign Specialist Role at Avery Dennison
What are the key responsibilities of a Campaign Specialist at Vestcom?

As a Campaign Specialist at Vestcom, your primary responsibilities will include managing client accounts, ensuring that client business objectives are achieved on time, and maintaining proactive communication with both clients and internal teams. You’ll take charge of project management, aligning with Vestcom's values to deliver exceptional service and support to your clients. Additionally, you'll identify areas for process improvement and collaborate with sales support management to optimize efficiency.

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What qualifications do I need to apply for the Campaign Specialist role at Vestcom?

To apply for the Campaign Specialist position at Vestcom, candidates should hold a Bachelor's degree in business, marketing, or a related field, along with 3 to 5 years of relevant experience. An equivalent combination of education and training will also be considered. Experience in the media or retail promotions industry is preferred, along with strong communication skills and the ability to work independently.

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How does Vestcom support its Campaign Specialists in their roles?

Vestcom offers a supportive work environment for its Campaign Specialists, emphasizing collaboration across various teams such as sales, client service, and creative. The company provides the necessary tools and resources to manage client relationships effectively and encourages the development of innovative solutions. The role is designed to foster independence in decision-making while ensuring that campaign specialists have the backing they need from management when necessary.

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What skills are essential for success as a Campaign Specialist at Vestcom?

A successful Campaign Specialist at Vestcom should possess strong analytical and problem-solving skills, exceptional attention to detail, and a high service orientation. Effective communication skills are key for presenting ideas clearly and establishing relationships with clients. Organizational abilities and proficiency in Microsoft Office applications are also important for managing project timelines and documentation efficiently.

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Is remote work an option for the Campaign Specialist position at Vestcom?

Yes, the Campaign Specialist position at Vestcom may involve remote work with minimal supervision. Candidates should demonstrate the ability to work independently and manage responsibilities effectively from a remote setup while maintaining communication with team members and clients to ensure project success.

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Common Interview Questions for Campaign Specialist
Can you describe your experience managing client relationships?

When answering this question, focus on specific examples from past roles where you successfully managed client accounts, detailing how you maintained communication, resolved issues, and ensured overall satisfaction. Use metrics or outcomes to illustrate your impact.

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How do you prioritize your work when managing multiple projects?

Discuss your organizational strategies, such as using planning tools or prioritization techniques. Provide an example of a time when you balanced multiple projects and how you ensured deadlines were met while maintaining quality.

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What techniques do you use for effective communication with clients?

Talk about your approach to communication, including setting clear expectations, listening actively, and providing regular updates. Sharing a personal story of a successful client interaction can illustrate your skills.

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Describe a time when you identified a process improvement opportunity.

Use this question to showcase your analytical skills. Describe a specific situation where you identified inefficiencies, the steps you took to address them, and the positive outcome that resulted from your actions.

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How do you ensure that project deliverables align with client expectations?

Explain your approach to understanding client requirements thoroughly and including checkpoints along the project timeline to ensure alignment. Sharing a success story with a specific client and the measures you took can further strengthen your answer.

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What role does teamwork play in your success as a Campaign Specialist?

Emphasize the importance of collaboration and building relationships within a team. Provide examples of how you’ve worked with cross-functional teams to achieve common goals, highlighting any significant successes that resulted from teamwork.

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How would you handle a disagreement with a client regarding a campaign strategy?

Share your approach to conflict resolution, highlighting the importance of listening, understanding different perspectives, and providing data-driven solutions. Describe a past experience where you successfully navigated a similar situation.

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What do you think are the key trends affecting the retail marketing industry?

Discuss current trends, such as the increasing role of digital marketing, personalized customer experiences, and the impact of data on marketing strategies. Demonstrating industry knowledge will show your potential value to Vestcom.

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How do you stay updated with industry developments relevant to the Campaign Specialist role?

Mention specific resources such as industry journals, networking with professionals, attending webinars, or relevant training courses. Showing initiative in continuing education illustrates your commitment to the role.

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Why do you want to work for Vestcom as a Campaign Specialist?

Articulate your interest in Vestcom's innovative approach to retail marketing and how its core values align with your professional goals. Discuss what excites you about the role and how you see yourself contributing to the company’s success.

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Full-time, on-site
DATE POSTED
April 2, 2025

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