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Sales Representative - AWG Center Store

Sales Representative – AWG Center Store

Location: Bowling Green, KY or Nashville, TN

Department: AWG Center Store

The primary responsibility of this role is to increase center store sales through effective shelf management in our Associated Wholesale Grocers (AWG) member stores. All activities will be directed towards achieving the goals and objectives of the member stores within the assigned territory. A critical aspect of the role is to advocate for promoting AWG Brands across all center store categories. This position is located near Bowling Green, KY, or Nashville, TN. 

Position Responsibilities:

  • Regularly work on-site at member headquarters and build relationships with merchandising and operations personnel. 
  • Selling members on new items and product conversions. Analyze key distribution voids and provide recommendations to fill these voids with appropriate shelf placement of all items within the AWG Center Store portfolio, emphasizing AWG Brands items. 
  • Execute monthly focus objectives assigned by the Center Store team, including introducing new AWG Brands items, managing conversions, addressing distribution voids, and promoting promotional opportunities and pallet/shippers.
  • Recommend category layouts and shelf allocations, focusing on AWG Brands. Provide insights, analytics, and key recommendations to enhance the placement of AWG Brands and other key center store items within planograms as customers make assortment and planogram decisions. 
  • Suggest products, product lines, and promotional activities, and analyze slow-moving items to encourage orders. 
  • Increase distribution of AWG Brands items through insight-based suggested orders, planogram recommendations, “void” closures, merchandising opportunities, and inclusion in ads.
  • Analyze AWG Brands' event planning/promotional files to recommend to customers the best deals for the key selling season, based on orders and TPRs. 
  • Strive for the goal of 100 percent distribution on AWG Brands in all departments.
  • Monitor distribution levels and prevent out-of-stock items in all departments with emphasis on items being in the distribution in the correct place according to planograms. Ensure items have the right retail according to competition, pricing of branded like-items, as well as in line with cost and competitive gross margin. 
  • Perform analysis on retail sales and wholesale distribution data to identify areas of opportunity and drive sales with members.
  • Assist with new store tagging and resets as necessary
  • Responsible for sales growth within the assigned customer.
  • Assist in member training of all AWG center store retail programs; including additional AWG Brands support and marketing programs. 
  • Provide additional merchandising ideas and support opportunities (i.e. end cap programs, supplemental ads, digital coupons, demo programs).
  • Complete the required reporting and analysis for the territory in a timely fashion as required by the division sales manager.

Position Requirements:

  • Bachelor’s degree Preferred/High School Graduate 
  • 5 years in the Grocery Industry
  • Strong Business Knowledge in grocery, health, beauty, natural, organic, and specialty foods a plus.
  • Strong analytical capabilities. Planogram/Space Planning experience is a plus. 
  • Self-motivated, able to accomplish established goals with minimal supervision
  • Highly adaptable and able to manage various tasks while meeting multiple deadlines.
  • Fact based decisions skills on item placement with supported sales data
  • Attention to detail and time management skills.
  • Effective relationship building skills to create and grow professional relationships with AWG members
  • Team focused
  • Strong customer service skills
  • Strong communication verbal and written
  • Strong merchandising skills
  • Valid driver’s license- daily travel and overnights required
  • Able to lift 40 lbs. or more- Bending, standing, and sitting for long periods of time
  • Proficient with Power Point, Excel, and Word

Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and more than 3,400 locations throughout 33 states from 9 wholesale divisions. Consolidated sales for AWG in 2024 exceeded $12.0 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products. For more information, visit AWGinc.com.

 Benefits:

  • Medical, Dental, & Vision Insurance
  • Health Savings Account
  • Dependent Care Flexible Spending Account
  • Paid Vacation, Holiday, and Sick Time
  • 401(k) with 4% match along with 3 other contributions
  • Tuition Reimbursement
  • Basic & Supplemental Life and AD&D
  • Employee Assistance Program
  • Short-Term and Long-Term Disability 
  • Wellness Program
  • Yearly Holiday Bonus

 

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Sales Representative - AWG Center Store, AWG Career Site

Are you ready to take your sales career to the next level? Look no further than Associated Wholesale Grocers (AWG), where we're on the hunt for a passionate Sales Representative to join our Center Store team in the vibrant city of Nashville, Tennessee! In this role, you’ll be dynamically increasing center store sales through strategic shelf management across our member stores. Your day-to-day will involve daily visits to member headquarters, where you’ll nurture relationships with merchandising and operations personnel, ensuring that our fantastic AWG Brands shine bright. This is more than just a sales position; it’s about advocating for our brands, analyzing distribution gaps, and executing marketing plans that spotlight our products. You'll be the go-to person for introducing exciting new items and ensuring maximum shelf space for our AWG Brands. We’re looking for someone who is self-motivated, analytical, and detail-oriented, possessing strong communication skills and a love for the grocery industry. You’ll be involved in everything from suggesting product lines and promotional activities to conducting training sessions for our members. Not to mention, you’ll be part of a team committed to achieving 100% distribution of AWG Brands and preventing out-of-stock items. If you're ready for a fulfilling role that offers plenty of opportunities to grow, this is the perfect position for you at AWG. Come join our team and help us make grocery shopping better for all!

Frequently Asked Questions (FAQs) for Sales Representative - AWG Center Store Role at AWG Career Site
What are the responsibilities of a Sales Representative at AWG?

As a Sales Representative at AWG, your primary responsibility will be to increase center store sales through effective shelf management and relationship building with member stores. You'll advocate for AWG Brands, analyze distribution gaps, recommend category layouts, and provide insights based on sales data to drive sales. Engaging with merchandising teams and actively participating in promotional activities will also be part of your role.

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What qualifications do I need to be a Sales Representative at AWG?

To be considered for the Sales Representative position at AWG, it's preferred that candidates have a Bachelor’s degree or at least a high school diploma, alongside 5 years of experience in the grocery industry. Strong analytical skills, effective relationship-building abilities, and proficiency in PowerPoint, Excel, and Word are crucial for success in this role.

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What skills are essential for a Sales Representative at AWG?

Essential skills for a Sales Representative at AWG include strong business acumen in the grocery and specialty food sector, excellent communication skills, and the ability to manage multiple tasks efficiently. Additionally, attention to detail, customer service proficiency, and an adaptive mindset are crucial to thriving in this dynamic position.

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What is the expected travel for a Sales Representative at AWG?

The Sales Representative position at AWG requires daily travel to member store locations, which may also involve overnight stays. A valid driver’s license is necessary, ensuring you can easily visit our member stores and engage effectively with our partners.

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What benefits can I expect as a Sales Representative at AWG?

AWG offers a comprehensive benefits package for its Sales Representatives, including medical, dental, and vision insurance, a 401(k) plan with a 4% match, paid vacation, and tuition reimbursement. Other perks include employee assistance programs, short-term and long-term disability, and a wellness program, making it a rewarding place to work.

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Common Interview Questions for Sales Representative - AWG Center Store
Can you describe your experience in the grocery industry relevant to the Sales Representative role at AWG?

In your response, highlight your direct experience in the grocery sector, focusing on any roles you've held that involved sales, merchandising, or customer relations. Discuss specific successes, like increasing sales or improving shelf placement, to demonstrate your competency in this area.

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How would you approach building relationships with members at AWG?

Emphasize your interpersonal skills and your strategy for relationship building. You might describe how you actively listen to member needs, address concerns promptly, and communicate regularly to ensure they feel valued, forming a strong partnership over time.

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What methods would you use to analyze sales data effectively?

Discuss analytical methods you’ve used in previous roles, such as interpreting sales trends, identifying distribution voids, and leveraging data to make informed suggestions. Mention tools or software you are proficient with that assist you in producing actionable insights.

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How do you stay organized while managing multiple accounts and tasks?

Share your time management strategies, such as using tools to prioritize tasks and set clear deadlines. Elaborate on your experience juggling different projects and how you ensure nothing falls through the cracks by maintaining a structured schedule.

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What strategies would you implement to increase the distribution of AWG Brands?

Talk about strategies like conducting thorough analysis on existing gaps, suggesting tailored promotion ideas, and actively collaborating with members to ensure they understand the benefits of AWG Brands, thus encouraging them to increase product orders.

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Describe a challenging situation you've faced in your sales career and how you overcame it.

Provide a concrete example from your experience where you turned a challenging sales scenario into a success. Discuss the tactics you employed to analyze the situation, communicate with stakeholders, and implement a solution, showcasing your problem-solving skills.

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What do you know about AWG and its market position?

Demonstrate your knowledge about AWG, its cooperative structure, and its role in providing services to independent supermarkets. You should mention its market presence, recent performance metrics, and how it supports its members, showing you've done your research.

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How would you promote new AWG Brands to members?

Outline a multi-faceted approach that includes educating members on the benefits of new AWG Brands, providing in-depth product information, and suggesting tailored meat-based promotions to encourage orders. Your focus should be on value creation for both the member and the consumer.

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What role do you think merchandising plays in your position as a Sales Representative?

Discuss how effective merchandising aligns with sales strategy by enhancing product visibility and maximizing shelf space for AWG Brands. Emphasize your experience or thoughts on how strategic merchandising can drive consumer behavior and ultimately affect sales performance.

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How do you handle feedback from members or colleagues?

Express your positive attitude towards feedback by highlighting your willingness to listen and adapt. Detail an instance where constructive criticism led you to refine your approach or improve a process, showcasing your growth mindset.

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Full-time, on-site
DATE POSTED
April 2, 2025

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