Senior Manager, Wholesale & B2B Sales Strategy

As Senior Manager, Wholesale & B2B Sales Strategy you will lead impactful projects for our fast-growing International business, working closely with senior leaders and cross-functional teams to expand our B2B and wholesale footprint through strategic partnerships and targeted growth initiatives. Success in this role requires a knack for breaking down big problems into key questions, a strong passion for taking initiative, learning, and driving recommendations to completion. You’ll thrive as a self-starter who pays close attention to detail while managing multiple projects, adapts to ambiguity and evolving priorities, and learns quickly. With a flexible work style, you’ll collaborate across functions and geographies, ready to jump in and help—even in roles outside your expertise—to drive the planning and implementation of key growth projects in a dynamic, creative, and inspiring work environment.

This full-time position reports to the VP of International and is located in Dublin, Ireland. This role is expected to work in a hybrid model, which includes three days in-office.

To ensure sufficient overlap with functional and cross-functional team members globally, some flexibility with this role's regular work schedule will be required. Most of our teams have overlap with early morning and/or early evening PST. Specific scheduling needs for this role will be discussed in the initial interview.

What you’ll do:

Strategy Development and Business Growth:

• Develop and execute a comprehensive, long-term strategy for B2B and wholesale partnerships across international markets
• Identify, evaluate, and pursue strategic partnership opportunities, negotiating complex deals that align with company objectives and profitability goals
• Conduct thorough market analysis, staying on top of industry trends and competitive landscapes to inform strategic decision-making
• Create and implement go-to-market strategies for new international B2B and wholesale initiatives

Financial Management and Performance Optimization:

• Develop financial models and business cases for new initiatives, forecasting revenue and profitability for international B2B and wholesale channels
• Establish KPIs and metrics to measure success, analyzing performance data to identify trends and areas for improvement
• Work with operations teams to ensure efficient execution and continuous improvement of international B2B and wholesale programs

Cross-functional Leadership and Collaboration:

• Guide cross functional team members by identifying opportunities for growth, leveraging team strengths, and developing members toward organizational effectiveness
• Collaborate with senior leadership to align international B2B and wholesale strategies with overall company goals
• Develop and maintain relationships with key decision-makers in target companies and markets
• Provide regular updates and insights to senior management on the progress and performance of international B2B and wholesale initiatives

Qualifications:

• Bachelor's degree required; MBA or other relevant advanced degree preferred
• 10+ years of experience in business development, strategy, or related fields, with a focus on B2B and wholesale channels
  • Strong understanding of international markets, particularly in Europe
• Retail experience in a relevant industry required
• Proven track record of developing and executing successful international growth strategies
• Advanced financial acumen, including:
  • Ability to create and interpret complex financial models
  • Proficiency in financial analysis and forecasting for B2B and wholesale channels
  • Experience in budgeting and financial planning for international business operations
• Outstanding analytical and problem-solving skills, with the ability to translate data insights into actionable strategies
• Strong familiarity with data analysis tools and CRM systems, including the ability to write clear, detailed requirements for technical teams
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders
• Experience leading and mentoring teams in a fast-paced, dynamic environment
• Fluency in English required; additional language skills are a plus

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.  

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:

• Competitive compensation, including a cash-based incentive plan
• Company contributions toward private healthcare coverage
• Company pension and employer contributions
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Annual continuous learning benefit up to €1,100 per person, per fiscal year
• Up to €300 flexible reimbursement to support setup of new team member's work-from-home environment
• Access to mental health and wellness perks
• Parking and transit employer contributions

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. The Company is an equal opportunity employer and makes employment decisions on the basis of merit. In accordance with applicable law, the Company prohibits discrimination based on race, gender, religion, civil status, family status, age, disability, sexual orientation, membership of the Traveller community or any other consideration protected by applicable laws. The Company fully endorses a working environment that is free from discrimination, harassment, sexual harassment, workplace bullying and/or victimization. The Company is committed to compliance with all relevant and applicable provisions of the Employment Equality Acts 1998-2015 with regard to providing equal employment opportunities to disabled applicants or employees. The Company will provide such employees and applicants with reasonable accommodations which are required by law in order to perform the essential functions of the job provided that such reasonable accommodation does not result in excessive or disproportionate cost to the Company.

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All your information will be kept confidential according to EEO guidelines.