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Senior Social Media Executive

Senior Social Media Executive

boohooMAN


Join the revolution at boohooMAN, where we don't just follow trends - we set them. As a powerhouse in menswear, our collections and campaigns are making waves globally. Our goal? To become the number one streetwear brand in the world. We’re constantly pushing boundaries, ensuring our products are always on point, and keeping our customers’ fits locked down. We’re looking for a passionate and experienced Senior Social Media Executive to help us lead the charge in keeping boohooMAN at the forefront of fashion.

Your Team
Our dynamic social media team is at the heart of everything we do, driving our online presence and engagement with millions of customers worldwide. We’re a tight knit crew with 2 Social Media Executives, 2 Social Media Assistants, working together to connect with almost 5 million followers across Instagram, TikTok, X, Pinterest, YouTube, and Facebook. Over the past year, we've worked on global campaigns with major artists like Gunna, Trippie Redd, and DDG, and we’re excited for what’s next.

Your Role
As a Senior Social Media Executive, you will be responsible for leading the development and execution of innovative social media strategies that drive brand awareness, engagement, and follower growth. You’ll play a pivotal role in amplifying boohooMAN’s online presence, working closely with the Head of Creative, Senior Influencer Marketing Manager, and wider marketing team to create high-impact campaigns that resonate with our global audience.

You’ll take ownership of the social strategy across multiple platforms, leading content creation and managing the day-to-day social media activity. From keeping our content fresh and on-brand to reacting to emerging trends and building strong online communities, you will have the opportunity to shape the direction of our social media presence and elevate boohooMAN’s brand image. You will also be a key mentor to junior members of the team, providing guidance and feedback to ensure high-quality output and fostering growth within the team.

What We Want to See
We’re looking for a highly creative, strategic, and driven Senior Social Media Executive who is ready to take our social presence to the next level. Ideally, you’ll have:

  • 3+ years of social media experience in a fast-paced, high-growth environment, preferably within fashion or retail.
  • Proven experience in developing and executing social media strategies that drive results and engagement.
  • Strong understanding of all major social media platforms (Instagram, TikTok, X, YouTube, Pinterest, etc.) and how to leverage them for brand growth.
  • Strong writing and content creation skills, with the ability to develop captivating copy and creative ideas that resonate with a wide audience.
  • Proficiency with Adobe Creative Suite (Photoshop, Premiere Pro, etc.) or other content creation tools to help bring your ideas to life.
  • Experience working with influencers, talent, and brand partnerships to amplify content and expand reach.
  • A passion for the fashion industry, with a deep understanding of social media trends, audience behaviour, and the latest cultural movements.
  • A collaborative and proactive mindset, with the ability to manage multiple projects and deadlines while maintaining attention to detail.
  • Leadership experience or the ability to mentor and guide junior team members.

What to Expect from Here
If you think you have what it takes, here’s the next steps:

  1. Meet with our Talent Partner to discuss your experience and what you could bring to the team over a call.
  2. If we’re a match, you’ll meet with our Head of Creative to explore your passion for social media and your potential fit for the role.
  3. You’ll be asked to complete a task that show your creativity and passion for social media, which you will then be invited into our MAN office in Manchester to present to our Senior Influencer Manager and Head of Creative.
  4. If we like what we see, we’ll invite you to join the boohooMAN team.

Why Join Us
At boohooMAN, we’re focused on revolutionizing the global e-commerce fashion market, and we want you to be part of that mission. Working with us means endless opportunities for career development, growth, and impact. We pride ourselves on creating an inclusive and dynamic workplace where everyone can thrive and be their authentic selves.

We offer:

  • Competitive salary and benefits package.
  • 25 days holiday plus bank holidays.
  • 40% discount across 4 brands, 20% discount on Debenhams.
  • Access to share schemes and discretionary bonus schemes.
  • Health and wellbeing benefits.
  • Opportunities for continuous learning and professional development.

Ready to take your social media career to the next level? Apply now and be part of the boohooMAN revolution!

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What You Should Know About Senior Social Media Executive, Boohoo Group

Join the revolution as a Senior Social Media Executive at boohooMAN, where we don’t just follow trends - we set them! As a thriving brand in men’s fashion, we’re on a mission to become the number one streetwear brand globally, and we want you to help us get there! You will be at the forefront of our dynamic social media team, collaborating closely with fellow executives and assistants to engage nearly 5 million followers across various platforms like Instagram, TikTok, and YouTube. Your role is pivotal as you’ll develop and execute innovative strategies that increase brand awareness and engagement. You’ll take ownership of our social media presence, creating fresh, on-brand content while reacting to the latest trends in real-time. With exciting partnerships and campaigns behind us, including artists like Gunna and Trippie Redd, your creativity and strategic mindset will flourish here. Plus, you’ll have the chance to mentor junior team members, ensuring a high-quality delivery. Bring your 3+ years of social media experience, preferably from the fashion industry, along with a knack for captivating writing and content creation. From leading social strategies to building strong online communities, at boohooMAN, you'll have the opportunity to help shape our direction and elevate our brand image. So, are you ready to take your social media career to the next level? Join us and be part of the boohooMAN revolution!

Frequently Asked Questions (FAQs) for Senior Social Media Executive Role at Boohoo Group
What are the responsibilities of a Senior Social Media Executive at boohooMAN?

A Senior Social Media Executive at boohooMAN is responsible for developing and executing innovative social media strategies that drive brand awareness, engagement, and follower growth. You will manage day-to-day social media activities, create on-brand content, and respond to emerging trends. Furthermore, you will mentor junior team members and collaborate with various departments to ensure high-impact campaigns.

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What qualifications are needed for the Senior Social Media Executive position at boohooMAN?

To be a successful candidate for the Senior Social Media Executive role at boohooMAN, you should have over 3 years of social media experience in a fast-paced environment, ideally in fashion or retail. A strong understanding of all major social media platforms, coupled with excellent writing and content creation skills, is essential. Experience with Adobe Creative Suite is a plus, as is the ability to work effectively with influencers and brand partners.

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How does boohooMAN measure success for its Senior Social Media Executive?

At boohooMAN, success for the Senior Social Media Executive is measured through various key performance indicators (KPIs) such as follower growth, engagement rates, and reach across social media platforms. Creating impactful campaigns that resonate with our audience and drive results is critical for gauging your effectiveness in this role.

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What skills are essential for the Senior Social Media Executive role at boohooMAN?

Essential skills for the Senior Social Media Executive position at boohooMAN include creativity, strong strategic thinking, a deep understanding of current social media trends, and excellent communication skills. Additionally, you should be proficient with content creation tools and possess mentorship abilities to guide junior team members effectively.

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What opportunities for growth exist for a Senior Social Media Executive at boohooMAN?

As a Senior Social Media Executive at boohooMAN, there are numerous opportunities for growth, including career advancement within the marketing team and the chance to lead high-profile campaigns. Continuous learning and professional development are highly encouraged, and the collaborative environment promotes innovative thinking, ensuring you can evolve your skills and impact.

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Common Interview Questions for Senior Social Media Executive
Can you describe your experience with developing social media strategies?

When answering this question, focus on specific examples from past roles where you've developed strategies. Highlight measurable outcomes, such as increased engagement or follower growth, demonstrating your strategic thinking and ability to adapt to trends.

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How do you stay updated on social media trends?

Share your routine for keeping up with social media trends, mentioning resources such as industry blogs, online communities, or influencers you follow. This shows your passion and commitment to the role as a Senior Social Media Executive, like maintaining boohooMAN's competitive edge.

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What tools or software do you use for content creation?

Discuss your proficiency with tools like Adobe Creative Suite or other graphic and video editing software. Mention your experience in producing captivating content that resonates with various audiences.

Join Rise to see the full answer
How have you successfully managed social media interactions or crises?

Provide examples of any crises you managed effectively, detailing your approach, communication style, and how you maintained brand integrity. This demonstrates your problem-solving skills and ability to represent boohooMAN positively.

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Can you describe a successful campaign you led?

Be specific about the campaign objectives, your strategic contributions, and any metrics that showcase its success, like engagement or conversion rates. This highlights your capabilities and aligns with boohooMAN's vision for impactful campaigns.

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How do you measure the success of your social media posts?

Discuss the KPIs you consider crucial for measuring success, such as engagement rates, clicks, or conversions. Mention specific analytics tools you use to gather data, showing your analytical capabilities vital for the Senior Social Media Executive role.

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What is your approach to working with influencers?

Outline your experience in collaborating with influencers, including how you identify the right partners and develop mutually beneficial relationships. This showcases your understanding of the influencer landscape and its importance for boohooMAN.

Join Rise to see the full answer
How do you ensure your content aligns with brand values?

Explain your process for maintaining brand consistency across various platforms, including research into trends and audience behavior. This demonstrates your strategic thinking, ensuring boohooMAN's voice is coherent and impactful.

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Describe a time you mentored a junior team member.

Share specific experiences where you provided guidance and support, focusing on outcomes like skill development or successful projects. This illustrates your leadership and collaborative spirit, which are important for the Senior Social Media Executive position.

Join Rise to see the full answer
What excites you about working in the fashion industry on social media?

Express your passion for fashion and how social media is a pivotal tool for brand engagement in this space. Share insights on current trends or cultural movements that inspire you, aligning with boohooMAN's mission to lead in the industry.

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Full-time, remote
DATE POSTED
March 27, 2025

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