Business Development Leader

Description

Location: Denver, CO
Employment Type: Full-Time
Compensation: $160K+ (Salary + OTE, uncapped)

About Booyah Advertising

Booyah Advertising is a performance marketing agency based in Denver, Colorado. With a dedicated team of around 100 professionals, we specialize in paid search, social media advertising, display, content & SEO, CTV & programmatic media, creative services, email, retail media, and more. We serve clients across the US and Canada—especially in Health & Beauty, Apparel, Travel & Hospitality, and Financial Services—and have built a 20+ year reputation for delivering measurable results.

As we continue to grow, we’re focused on scaling our efforts by generating more leads and opportunities for our experts to showcase their talents.

The Opportunity

Booyah Advertising seeks a Director of Business Development to oversee lead generation. In this role, you will be responsible for finding, qualifying, and warming up prospects for our senior partners to engage and convert into clients. Your primary task is to engage qualified prospects, driving the top-of-the-funnel activity that fuels our growth strategy.

Responsibilities

Lead Generation Execution:

You will own the top of the funnel generating new leads and opportunities. The leads you bring in will drive massive impact to the bottom line. Whether it is email, phone, in person, events, social or all the channels – generating new opportunities will be your jam! You’ll work with our senior partners /SMEs on working a deal through the funnel. They are some of the best closers you’ll find, making a great team selling environment.

Your Leads Become Booyah’s Clients:

Define and refine lead generation activities that produce quality engagements for our senior experts. Ensure that leads are delivered efficiently to Booyah’s experts and that the experts are supported along the way (experts close the deal)

Process Innovation & Documentation + Forecasting:

Develop and document your best practices and learnings. We are building our prospecting and lead gen playbook. We want to build out this team (certainly an opportunity for you to be the leader) and define what strategies and tactics generate great business. You are a big part of that. We’ll be looking to you to articulate what you do so well to help build the playbook.

Part of building this will be accurate forecasting + happy referenceable clients. It is important to generate high quality leads, but also a system to build around so we can accelerate top of funnel that yields to a strong bottom of funnel and revenue achievement.

Hands-On Execution:

Embrace a “roll-up-your-sleeves” attitude by actively engaging in day-to-day prospecting—from cold outreach to nurturing early-stage relationships—ensuring no opportunity is missed.

Qualifications

Essential Experience & Skills:

Lead Generation Expertise:

Proven success building, executing, and optimizing lead generation systems within professional services, digital advertising, or marketing services. We expect that you have generated millions in business before and can articulate what you have done to help yourself be so successful.

Strategic & Analytical Acumen:

Strong strategic thinker capable of using performance metrics to refine tactics and deliver measurable results.

Technical Proficiency:

Advanced experience with CRM platforms (Salesforce preferred) and lead management tools, including tracking and reporting on performance.

Communication & Collaboration:

Proven ability to effectively collaborate with teams across business units.

Mindset & Attitude:

A hungry, driven and results-oriented self-starter who takes full ownership of initiatives as an Individual Contributor (IC), while integrating valuable input from Booyah's sales leadership.

Who is Booyah Advertising?

At Booyah, we believe our people are our greatest asset. That’s why we’ve built our agency around a people-first philosophy. Every decision we make centers on supporting our teams, fostering transparency, and encouraging personal and professional growth. We’re dedicated to helping our employees thrive at work and enjoy fulfilling lives outside of it. 

Our company culture speaks for itself and has earned us recognition from leading publications: 

• #1 on The Denver Post's Top Workplaces 
• #9 on Ad Age's Best Places to Work 
• #10 on Outside's 50 Best Places to Work 
• Honoree on Inc.'s Best Workplaces and Built In Colorado's Best Places to Work 

Why You’ll Love Working at Booyah 

You’ll feel right at home at Booyah if: 

• You’re excited to join a driven, growth-focused team that prioritizes collaboration over ego. 
• You thrive on hard work, love learning new skills, and embrace challenges with enthusiasm. 
• You value building meaningful, supportive relationships with colleagues, clients, and industry partners. 
• You believe in working for a company that invests in your growth and development. 
• You’re passionate about making a tangible impact on real client outcomes. 

Employee Benefits 

We’re proud to offer a competitive benefits package designed to support your well-being and growth: 

• Competitive salary 
• Quarterly bonuses tied to team growth 
• Medical, dental, and vision insurance with HSA and FSA options 
• 401(k) with company match 
• Unlimited PTO to recharge and prioritize life outside work 
• Award-winning management training programs 
• Regular 360 feedback surveys and biannual performance reviews 
• Quarterly team and company-wide events 
• 5-year anniversary trip to celebrate your contributions 

Join us at Booyah and experience a workplace where your talents are valued, your growth is supported, and your impact is celebrated.