VP of Marketing (Onsite)

Burkett Restaurant Equipment & Supplies is seeking a dynamic and strategic Vice President of Marketing to spearhead our marketing efforts and drive significant growth. This pivotal leadership role will be responsible for developing and executing strategies across three key pillars: driving leads to sales, enhancing the digital experience, and elevating the brand. The VP of Marketing will oversee the Digital Marketing & eCommerce, Third-Party Marketplace, Product Management, and General Brand Marketing Teams, and will be the primary owner of agency relationships, including our digital advertising partners.

The ideal candidate will be a seasoned marketing leader with a proven track record in the distribution or B2B retail industry, adept at navigating both online and offline markets, regionally and nationally. This individual will possess a strong digital marketing background with hands-on experience in managing and optimizing digital channels. Experience leveraging AI in marketing initiatives is highly desirable.

Position Title: Vice President of Marketing

• Reports To: President
• Scheduled Hours: Mon-Fri / 8:00am-5:00pm
• FLSA Status: Salary
• Classification: Onsite

Key Strategic Pillars:

• Drive Leads to Sales: Implement marketing strategies that directly contribute to sales growth across all channels.
• Enhance the Digital Experience: Optimize our online presence and customer journey to create a seamless and engaging experience.
• Elevate the Brand: Strengthen Burkett's brand recognition, reputation, and loyalty within the restaurant equipment and supplies industry and local community.

Responsibilities:

• Strategic Leadership:
• Develop and execute comprehensive marketing strategies aligned with Burkett's overall business objectives, focusing on the three key strategic pillars.
• Identify and capitalize on market trends and opportunities to drive growth and enhance brand visibility.
• Collaborate cross functionally to align marketing strategies with sales goals and overall business objectives.
• Team Management & Development:
• Build, lead, and develop high-performing teams, fostering a collaborative and innovative culture, setting clear goals, and providing ongoing feedback and coaching.
• Digital Marketing & eCommerce Oversight:
• Direct the strategy and execution of all eCommerce activities on the Magento platform, focusing on user experience, conversion optimization, and online sales growth.
• Oversee digital marketing efforts, including SEO (leveraging SEM Rush), paid search (Google AdWords, Google Shopping, Bing Ads), email marketing (via HubSpot), and display advertising.
• Manage and optimize website performance, leveraging analytics to drive improvements.
• Third-Party Marketplace Management:
• Develop and execute strategies to optimize sales and performance on key third-party platforms, including Amazon Seller Central, eBay, and Walmart.
• Manage product listings, pricing, promotions, and inventory across all marketplace channels.
• Analyze marketplace data and trends to identify opportunities for growth and improved profitability.
• Product Management Leadership:
• Lead the product management team in identifying new products, managing product catalogs, and optimizing product information for all channels.
• Develop and execute product launch plans and marketing campaigns.
• General Brand Marketing Leadership:
• Oversee brand building activities, including social media strategy and execution, email marketing campaigns, local marketing initiatives, trade show participation, the creation of sales support materials, sponsorships, and community involvement initiatives.
• Ensure consistent brand messaging and adherence to brand guidelines across all marketing channels.
• Agency Relationship Management:
• Manage and optimize relationships with external agencies, including digital advertising partners, ensuring effective execution and ROI.
• Oversee agency performance and ensure alignment with marketing objectives.
• Performance Analysis & Reporting:
• Develop and monitor key performance indicators (KPIs) to track marketing effectiveness across all channels.
• Generate regular reports and dashboards to communicate performance and insights.
• Utilize data analytics to identify trends, opportunities, and areas for improvement.
• Technology & Innovation:
• Stay abreast of the latest marketing technologies and trends, including AI applications, and evaluate their potential impact and value for Burkett.
• Champion the adoption of new technologies and strategies to enhance marketing effectiveness.

• Bachelor’s Degree in Marketing or a related field (MBA is preferred).
• Minimum of 7+ years of progressive experience in marketing leadership roles, with a strong focus on digital marketing and eCommerce, preferably within the distribution or retail industry.
• Proven track record of developing and executing successful marketing strategies that drive sales and brand growth in both online and offline environments.
• Deep understanding of eCommerce platforms (specifically Magento is a plus) and digital marketing best practices.
• Extensive experience with Google AdWords, Google Shopping, Microsoft Ads, SEM Rush, and email marketing platforms (HubSpot preferred).
• Experience managing and optimizing sales on third-party marketplaces (Amazon Seller Central, eBay, Walmart).
• Strong understanding of project management principles and practices.
• Excellent leadership, communication, and interpersonal skills with the ability to motivate and inspire teams.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced and dynamic environment.
• Bonus: Experience leveraging AI in marketing automation, personalization, or analytics.
• Familiarity with NetSuite ERP/CRM is a plus.

Burkett Restaurant Equipment & Supplies is a leader in the distribution of new and used restaurant equipment. We have been recognized as one of the fastest growing private companies in the foodservice industry by Inc. Magazine and were awarded the 2019 Management Excellence Award by Foodservice Equipment Reports Magazine (FER). If you’re looking for a positive and energetic company where your ideas are valued, Burkett is the company for you!

Why Burkett Restaurant Equipment and Supplies?

• Join a growing company with a strong reputation in the restaurant equipment industry.
• Play a key role in scaling and optimizing an important part of our business.
• Opportunity for growth and leadership in a dynamic, fast-paced environment.
• Competitive salary and benefits package.

• The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment.

To learn more about careers at Burkett please visit: https://www.burkett.com/careers

Only qualified candidates will be contacted. Responses containing salary history and/or requirements are preferred.

We are an Equal Employment Opportunity employer & a Drug Free Workplace.