Account Executive, Digital Health & Wellness

As an Account Executive in Digital Health & Wellness at Burson, your main responsibilities will include supporting day-to-day digital account management across various healthcare clients, collaborating with internal teams to execute engaging digital campaigns, and tracking campaign performance to provide analytical insights. You'll also assist in creating project timelines, status reports, and help organize essential documentation to ensure everything runs smoothly.

To excel as an Account Executive at Burson, candidates should ideally have 1–3 years of experience in digital marketing or account management, preferably within the healthcare or pharmaceutical sectors. A basic understanding of diverse digital marketing channels like web, email, and SEO is crucial, along with strong organizational skills and effective communication abilities.

Burson places a strong emphasis on professional development for their Account Executives in Digital Health & Wellness. The company offers mentorship programs, access to training opportunities, and a vibrant workplace culture that encourages learning and collaboration. This investment reflects Burson's belief that employee success translates to client success.

The work culture at Burson is incredibly inclusive and dynamic, designed for creativity and collaboration. As an Account Executive, you'll enjoy a hybrid work model that accommodates flexibility while fostering teamwork. Burson encourages employees to engage in cultural initiatives and to be active participants in shaping the firm’s community, making it an exciting place to grow your career.

As an Account Executive at Burson, familiarity with digital tools such as project management software like Asana or Trello, as well as analytics platforms like Google Analytics, is essential. A strong aptitude for utilizing these tools will help you efficiently manage campaigns and analyze their performance across different channels.

When answering this question, highlight your specific role in the campaign, the strategies implemented, and the measurable outcomes achieved. Discuss how collaboration with specific teams contributed to its success and any innovative ideas you introduced.

Show your proactive approach by mentioning blogs, podcasts, webinars, or professional networks that you follow. You can also discuss how you implement new trends into your work strategies at Burson.

Discuss the importance of using analytics to measure campaign performance, understand customer behavior, and make data-driven decisions. Providing specific examples of your experience with analytics tools can strengthen your response.

Your answer should focus on communication and problem-solving skills. Discuss the importance of listening to the client's concerns, analyzing the campaign, and collaboratively working on strategies to improve results.

Mention the specific channels you are comfortable with, such as social media, email, SEO, or paid search. Provide examples of projects where you applied these channels effectively for successful outcomes.

Detail your organizational strategies, such as using project management tools to create timelines, set deadlines, and schedule check-ins with your team. Emphasize the importance of keeping everyone aligned and on track.

Give an example that illustrates your teamwork experience. Focus on your role, the departments involved, and how effective communication led to a successful collaboration.

Outline your research approach, discussing how understanding the client's goals, target audience, and compliance regulations would be at the forefront. Mention how you would create a tailored strategy for their specific needs.

Discuss your knowledge of relevant regulations and the importance of thorough reviews. Mention how you would collaborate with legal teams and use project management protocols to ensure compliance.

Share your passion for digital marketing and your admiration for Burson's commitment to innovation and inclusive culture. Align your career goals with what Burson offers, emphasizing how you can contribute to their success.