Head of Marketing and Events

The Head of Marketing and Events at Cadmus is responsible for shaping and executing the marketing vision, developing strategies to enhance brand awareness, and overseeing comprehensive global events programming. You will be evaluating key industry events, designing marketing campaigns to drive lead acquisition, and closely collaborating with sales to align marketing efforts with revenue goals. Additionally, managing budgets, negotiating with vendors, and measuring the success of events are critical components of this exciting role.

To be considered for the Head of Marketing and Events role at Cadmus, candidates should have 5-10 years of experience in event marketing and B2B lead generation. A strong track record in delivering strategic campaigns from inception to execution is essential. The ideal candidate should possess excellent project management skills, strong communication abilities, and experience working closely with sales teams to drive pipeline growth. A mix of strategic leadership and hands-on execution is also highly valued.

In the Head of Marketing and Events role at Cadmus, success is defined by the ability to drive lead generation through impactful events and marketing campaigns. You'll be expected to identify priority sector events, manage an annual marketing calendar, and deliver compelling content that positions Cadmus as an industry leader. The role's effective execution will be measured by the growth in quality leads, sponsorship ROI, and overall engagement of our target audience.

At Cadmus, the work environment is vibrant and inclusive, positioned within a stunning office at 123 Eagle Street, complete with top-notch amenities and easy access to public transport. We pride ourselves on fostering a culture of collaboration, where mission-driven individuals thrive. You'll experience a supportive atmosphere with no barriers to success, and you will have the opportunity to contribute to our vision of empowering education around the globe.

If you are passionate about education and eager to make a meaningful impact, applying for the Head of Marketing and Events role at Cadmus could be your next career-defining move. You would be joining a dynamic and purpose-driven team dedicated to breaking down educational barriers. Plus, with equity incentives, you can share in the success of Cadmus as we work together to transform the higher education landscape.

To effectively respond to this question, share specific examples of past roles where you've successfully managed event marketing campaigns. Highlight the strategies you've employed, the outcomes achieved, and the lessons learned. Demonstrating how your experiences align with the goals of Cadmus will illustrate your suitability for the Head of Marketing and Events position.

When answering this question, focus on a particular campaign from start to finish, showing how you identified the target audience, defined objectives, and analyzed data to measure success. Articulate the steps you took from planning to execution, including how you collaborated with other teams, and detail the results to showcase your impact in a previous B2B environment.

For this question, emphasize your project management skills and tools you use to keep organized. Discuss methods such as setting clear priorities, utilizing project management software, and maintaining open communication with stakeholders. Demonstrating a systematic approach will show interviewers you can successfully juggle various responsibilities.

Answer this by outlining various strategies tailored to the Cadmus audience. Mention targeting specific industry events, creating engaging content for on-site activations, and utilizing digital marketing pre and post-events. Discussing metrics and KPIs to evaluate effectiveness will reflect your data-driven approach.

Discuss the importance of setting clear metrics prior to launching a campaign. Explain how you track various KPIs, such as lead conversion rates, engagement levels, and ROI on marketing spend. Provide examples of how analyzing data has informed your decisions and optimized future campaigns.

This is an opportunity to highlight your experience working cross-functionally. Discuss how you've collaborated with sales teams to align marketing efforts, share insights for campaign optimization, and ensure consistent communication. This will demonstrate an understanding of the importance of teamwork in driving results.

Illustrate your adaptability by sharing a specific instance when you re-evaluated and adjusted your marketing strategy due to market shifts or unforeseen challenges. Be sure to explain the data that drove your decisions and the positive outcomes that resulted from your agile approach.

Provide a clear example of how you've managed marketing budgets in a previous role. Discuss how you prioritize spending in line with business objectives, ensure cost-effectiveness in vendor negotiations, and track spending throughout the campaign to prevent overspending.

When discussing this, share a particular negotiation experience that showcases your skills in vendor management and diplomacy. Explain the steps you took to prepare for the negotiation, the strategy used to secure a favorable outcome, and how it benefited the company.

Talk about the resources you utilize to stay current, such as industry reports, webinars, professional networks, and attending conferences. This shows your commitment to continuous learning and highlights your proactive attitude toward ensuring your strategies remain effective and innovative.