Senior Media Buyer - TV, Radio Local Investment (Atlanta)

As a Senior Media Buyer - TV, Radio Local Investment at Canvas Worldwide, you'll be responsible for developing and executing media buying strategies for our clients' campaigns. You will collaborate with internal teams to understand campaign objectives, negotiate rates with media vendors, monitor buying schedules, and perform post-buy analyses. Your role will also involve mentoring junior buyers and maintaining strong relationships with TV and radio stations to secure optimal placements.

To be a successful Senior Media Buyer - TV, Radio Local Investment at Canvas Worldwide, you should possess a deep understanding of the TV and radio advertising landscape, strong negotiation skills, and a detail-oriented mindset. A Bachelor's degree is preferred, alongside proficiency in media buying software like Media Ocean and working knowledge of Excel. Excellent communication skills and the ability to manage multiple projects are also essential.

Success in the Senior Media Buyer role at Canvas Worldwide relies on your ability to think creatively and strategically about media placements. Understanding your audience, staying updated on market trends, and being detail-oriented will also greatly contribute to your effectiveness. Regular communication with both clients and internal teams is crucial in order to deliver campaigns that meet and exceed expectations.

Canvas Worldwide prides itself on fostering a positive work culture that emphasizes diversity and inclusion. As a Senior Media Buyer, you’ll enjoy competitive benefits including medical, dental, and vision insurance, a 401(k) matching plan, unlimited PTO, and even a 'Do Good Day.' Our hybrid work model allows for flexibility, ensuring a healthy work-life balance while pushing the boundaries in the media industry.

The salary for a Senior Media Buyer - TV, Radio Local Investment at Canvas Worldwide ranges from $80,000 to $95,000 annually. The actual salary is determined by factors such as your experience, qualifications, and internal equity. Alongside this base salary, employees are offered a robust total rewards package that includes various benefits to support your well-being.

When approaching media buying for TV and radio campaigns, I start by conducting extensive research to understand the target audience and assess relevant stations and programming. I analyze historical performance data to align placements with campaign objectives, and I negotiate best possible rates, ensuring I maximize value for my clients.

Certainly! One successful media buy I executed involved a local campaign for a new product launch. By analyzing audience insights and TV ratings, I negotiated prime time slots that significantly boosted visibility, leading to a remarkable increase in brand awareness and sales. Regular monitoring and adjustments further optimized campaign performance.

My negotiation strategy with media vendors includes thorough preparation; I come with historical data, audience metrics, and competitor placements. I aim to build relationships based on trust, clearly communicating the objectives and expected outcomes, which has often resulted in securing favorable rates and added-value opportunities.

When handling discrepancies in ad scheduling, I immediately assess the deviations by reviewing logs and vendor confirmations. I proactively reach out to the media vendor to address the issue and work collaboratively to rectify it. Following resolution, I implement additional checks for future buys to minimize potential issues.

I track crucial metrics such as reach, frequency, and impressions to gauge the effectiveness of my media buys. Additionally, I consider audience engagement and conversion rates to evaluate the overall impact on our clients' objectives. A detailed post-buy analysis helps inform future buying strategies.

Staying informed about the latest trends in media buying involves regularly following industry publications, participating in webinars, and engaging with professional networks. I also leverage analytics tools and market research to keep my strategies relevant and effective in the changing media landscape.

I have extensive experience using media buying software such as Media Ocean, which I've used for planning, executing, and tracking campaigns. I am proficient in utilizing these tools to streamline processes, enhance data analysis, and ensure accurate order placements and performance monitoring.

In a previous role, I had to manage multiple campaigns with tight deadlines. I created a prioritized task list and communicated clearly with my team, delegating tasks effectively. By maintaining focus on objectives and being adaptable as challenges arose, I successfully delivered all campaigns on time while meeting client expectations.

I ensure alignment with client objectives by holding detailed kick-off meetings to thoroughly understand their goals and target demographics. I maintain continuous communication, offering regular updates, and adjusting strategies based on feedback which ensures that our media buys are always in sync with their expectations.

Creativity plays a crucial role in media buying, as innovative placement strategies can differentiate our campaigns. By thinking outside conventional methods, we can utilize unique time slots, less traditional channels, or cross-promotions that enhance engagement and effectively reach new audiences. It helps keeps the campaigns fresh and competitive.