Marketing Operations Manager

The core responsibilities of a Marketing Operations Manager at Celigo include managing and optimizing marketing systems, processes, and data to drive efficiency. You will set marketing operations KPIs, advise leadership on strategy using data insights, and oversee the marketing tech stack to ensure effective tool utilization. Additionally, developing scalable workflows for campaigns and ensuring data integrity are vital components of the role.

To apply for the Marketing Operations Manager position at Celigo, candidates should possess a Bachelor's degree in Marketing, Business, Economics, or related fields, along with 5+ years of experience in marketing analytics or a similar role. Proven experience with sales and marketing tools like Hubspot and Salesforce, strong problem-solving skills, and a solid understanding of digital marketing channels are essential.

The Marketing Operations Manager plays a vital role in contributing to Celigo's growth goals by ensuring alignment between marketing, sales, and RevOps. By analyzing performance metrics, optimizing workflows, and delivering actionable insights, you will help reinforce our revenue objectives and enhance campaign effectiveness, directly impacting our overall growth strategy.

At Celigo, the Marketing Operations Manager will work with various tools and platforms within the marketing tech stack, including CRM systems like Salesforce, marketing automation platforms like Hubspot, and analytics tools such as Thoughtspot. Knowledge in utilizing these tools effectively is crucial to manage and optimize marketing processes efficiently.

Celigo fosters a remote-first culture that values collaboration, inclusivity, and innovation. As a Marketing Operations Manager, you will be part of a high-growth environment that encourages individual contributions while promoting teamwork. The company emphasizes employee well-being with generous vacation policies and a supportive framework for diversity, equity, inclusion, and accessibility.

When discussing your experience with marketing analytics, highlight specific projects where you utilized data to inform strategy and improve performance. Mention tools you have used, such as Google Analytics, Hubspot, or Salesforce, and provide concrete examples of how your insights led to actionable changes.

To effectively prioritize tasks, start by assessing the urgency and impact of each task concerning company goals. Use project management tools to manage and visualize priorities. Share examples from your past experience where effective prioritization led to successful outcomes in marketing campaigns.

Key metrics to consider include lead conversion rates, campaign ROI, cost-per-new-name, and data integrity measures. Discuss how you track and interpret these metrics, and share any tools or dashboards you have developed to visualize this data for easier analysis.

Provide a detailed account of a specific process you streamlined, identifying both the initial challenges and the improvements you implemented. Include metrics that illustrate the success of these changes, such as reduced workload or improved conversion rates, to demonstrate the quality of your contributions.

To ensure compliance, I stay updated on regulations like GDPR and CCPA and implement best practices across all marketing processes. This includes maintaining data integrity and training team members on compliance requirements. Illustrate your approach with examples of how you have effectively managed compliance in the past.

Managing collaboration involves regular communication and alignment on lead scoring and handoff processes. Share past experiences where you facilitated meetings, adjusted workflows, or established shared metrics to create a cohesive connection between teams that boosted conversion rates.

Discuss specific strategies for A/B testing, such as identifying hypotheses to test, defining success metrics, and using tools for testing. Provide examples of campaigns where A/B testing has successfully informed decisions, illustrating your analytical skills and strategic thinking.

Analyzing campaign performance involves collecting data from various touchpoints, like engagement metrics and conversions. Describe your method for synthesizing this data into actionable insights, maybe utilizing dashboards and reports, to clearly communicate recommendations for future campaigns.

I stay current by regularly reading industry blogs, attending webinars, and participating in professional networks. Engaging with thought leaders on platforms like LinkedIn also helps me gain valuable insights. Share specific resources you rely on and how they've influenced your practices in marketing.

Data is crucial in my decision-making, as it provides an objective view of performance and trends. Describe situations where you relied heavily on data to back your strategies or make pivots in your approach, showcasing your ability to leverage analytics effectively.