Brand Marketing Director

The Brand Marketing Director at Cheba Hut will be responsible for guiding franchisees with tailored marketing strategies, boosting traffic and sales for existing shops, leading marketing efforts for new store openings, enhancing our loyalty program, running engaging marketing campaigns, and managing the brand's communications. This role requires a mix of creativity and data-driven decision-making to ensure the brand stands out.

Candidates for the Brand Marketing Director role at Cheba Hut should have at least 5 years of marketing experience, ideally within fast-casual dining or franchise settings. A proven ability to execute both local and national marketing strategies is crucial, along with strong leadership and collaboration skills. Creative thinking and a strong grasp of data analysis are essential to thrive in this position.

The Brand Marketing Director plays a pivotal role in driving growth by employing strategic marketing initiatives designed to attract customers to both new and existing locations. This involves launching innovative campaigns, optimizing the customer loyalty program, and providing guidance to franchisees, leading to enhanced revenue and community engagement.

At Cheba Hut, the work culture is high-energy and filled with creativity, encouraging team members to think outside the box. As part of a team that values authenticity and counterculture, the Brand Marketing Director will enjoy a supportive environment where unique marketing ideas are celebrated and experimentation is encouraged.

The Brand Marketing Director has the unique opportunity to make a significant impact on a fast-growing and unconventional brand. By leading innovative marketing strategies and enhancing customer engagement, the individual will help shape the Cheba Hut experience for customers and franchisees alike, fostering brand loyalty and driving long-term success.

To develop a marketing strategy for a new Cheba Hut location, I would begin by conducting market research to understand local demographics and preferences. Collaborating with local franchisees, I would tailor marketing initiatives that resonate with the community. This could include targeted social media campaigns, local partnerships, and promotional events to raise awareness and drive traffic to the new store.

In my previous role, I launched a marketing campaign that combined both traditional and digital platforms. We utilized social media giveaways, local influencers, and in-store promotions, which resulted in a 30% increase in foot traffic over three months and strengthened community ties. This experience would be invaluable in leading similar bold campaigns at Cheba Hut.

To enhance customer loyalty at Cheba Hut, I would focus on optimizing the loyalty program to provide personalized rewards and using customer feedback to improve the online ordering experience. Implementing engagement initiatives, such as exclusive promotions for loyal customers and community events, would also help build a strong sense of belonging and connection with our brand.

Success can be measured through various KPIs, including customer traffic, sales growth, and engagement metrics on social media and app usage. I would employ data analytics tools to assess the effectiveness of campaigns and make data-driven adjustments as needed to optimize performance.

To ensure brand consistency across marketing channels, I would develop comprehensive brand guidelines for tone, messaging, and visuals. Regular collaboration and communication with all team members involved in marketing would help reinforce these standards and allow for consistent representation of Cheba Hut's identity.

Creativity is at the core of my marketing approach. It allows for innovative campaigns that capture attention and set brands apart from competitors. I encourage brainstorming sessions where all ideas are welcomed, and I enjoy experimenting with unconventional strategies that align with Cheba Hut's fun and quirky brand image.

In the event of negative public relations, I would prioritize transparency and timely communication to address the situation. Developing a crisis communication plan with prepared responses would be essential, ensuring that we acknowledge the issue while highlighting our commitment to customer satisfaction and maintaining an open dialogue.

I have extensive experience using data analysis to inform marketing decisions. This includes tracking KPIs, analyzing campaign performance, and leveraging customer insight data to shape future strategies. By focusing on data-driven insights, I can make more effective decisions that enhance marketing outcomes.

In a past project, I collaborated with a team member who had a very different vision from mine. I approached this by establishing open communication, discussing our individual ideas, and finding common ground. This collaboration ultimately resulted in a successful campaign that combined our ideas, and it taught me the value of adapting to different team dynamics.

As a marketing professional, I am motivated by the opportunity to tell compelling brand stories and connect with customers on a deeper level. The fast-paced, ever-evolving nature of marketing excites me, and I find joy in pushing boundaries and exploring new creative avenues to captivate our audience.