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Vice President, Value and Market Access Strategy

Who We Are

Cogent Biosciences is a publicly traded biotechnology company focused on developing precision therapies for genetically defined diseases. The most advanced clinical program, bezuclastinib, is a selective tyrosine kinase inhibitor that is designed to potently inhibit the KIT D816V mutation as well as other mutations in KIT exon 17. KIT D816V is responsible for driving systemic mastocytosis (SM), a serious disease caused by unchecked proliferation of mast cells. Exon 17 mutations are also found in patients with advanced gastrointestinal stromal tumors (GIST), a type of cancer with strong dependence on oncogenic KIT signaling. Top-line results from registration-directed trials in NonAdvanced SM, Advanced SM and GIST are expected in 2025. The company also has an ongoing Phase 1 study of its novel internally discovered FGFR2 inhibitor. In addition, the Cogent Research Team is developing a portfolio of novel targeted therapies to help patients fighting serious, genetically driven diseases targeting mutations in ErbB2, PI3Kα and KRAS.


Our Team

https://cogent.culturehq.com



The Vice President, Value & Market Access Strategy is a critical role within Cogent Biosciences commercial organization.  Reporting to the SVP, Market Access, he/she works closely with a cross-functional group including Medical, Account Managers, Marketing, Compliance, Legal, Commercial Operations and external stakeholders to develop pricing strategies, HEOR & budget impact models (value models) to ensure broad patient access. He/She is responsible for the development and execution of HEOR models and payer marketing strategies to secure, maintain and drive optimal access for Cogent’s product portfolio. The role is also responsible for strategic pricing and contracting for the Cogent portfolio. The candidate must be a strategic thinker with a proven ability to drive cross-functional execution both internally and externally.


Responsibilities
  • Build strategies and optimize portfolio value through customer insight, evidence generation, value communication, and govern a disciplined pricing framework for executive decision-making
  • Collaborates with cross-functional partners (Brand Marketing, Account Directors, Medical Affairs, and other key internal stakeholders) to develop comprehensive strategies and tactics that align to the brand strategy
  • Assist in development of pricing strategies with a focus on value and health economics
  • Develop pricing & contracting strategies across all institutional and provider customer channels, and contribute to development of gross-to-net financial forecasts
  • In partnership with Medical develop the value proposition including market research and development of tools and resources that effectively communicate the value of Cogent’s products to payers and key customers
  • This individual will monitor the changing payer landscape mergers and acquisitions, benefit design trends, strategic account trends, medical loss ratios, quality metrics, and the evolution of the impact of policy changes
  • Serve as key member of Market Access leadership team with continuous input into team capabilities, resourcing, and strategic objectives
  • Development of strategy programs to support education of physicians/hospitals/practices/patients on matters related to pricing, HEOR, reimbursement and market access
  • Partners with therapeutic area marketing lead to develop and execute HEOR strategies & patient access
  • Identify opportunities for solutions to provide improved patient access, i.e., value-based contracts, new partnering models, contracting etc
  • Partner with Legal and Compliance to ensure that all programs and tools are consistent with the latest laws, guidance, and corporate policies
  • Provide proactive market feedback to Market Access and cross functional teams on business trends, competitive updates, industry issues and opportunities


Requirements
  • BA/BS degree required. An advanced degree in Finance, Health Economics, or a similar discipline is preferred
  • Minimum of 12+ years’ experience in pharmaceutical, biotech or related industry
  • Prefer minimum of 8+ years of experience in the following areas: Pricing, HEOR development, Managed Care Channel Marketing and or Payer Marketing
  • Strong understanding of HEOR modelling, value creating, orphan drug pricing and payer processes
  • In-depth knowledge of and hands-on experience in health outcomes, health economics and pricing
  • Knowledge of the business models, influence/impact, and decision drivers of U.S. commercial and government payers
  • Understanding of reimbursement methodologies utilized by commercial and government payers under pharmacy and medical benefits
  • Proven ability of successfully managing complexity, solving problems, and building strong relationships


$304,074 - $357,180 a year
Target Bonus- 30%
Exact compensation will vary based on skills, experience, and location.

Our Locations


Waltham, MA: Our Boston office includes an open office layout that has recently undergone a makeover designed for collaboration and giving our employees the best work place possible. Free access is provided for both on-site parking and gym facilities in the building.


Boulder, CO: We have just moved into our new state-of-the art Research Facility in the fast-growing biopharmaceutical hub in the greater Denver/Boulder corridor.  Our CEO is based full-time in this location and we are proud to call this the home of Cogent’s discovery research organization.


Our Offer To You


To attract the very best talent, we offer a generous benefits package that includes competitive pay, performance-based bonus, stock options, insurance coverage (health, dental, life, and disability), competitive time-off, a 401(k) plan, and commuter/parking benefits.


We are proud to be an Equal Opportunity Employer. Our goal is to have a diverse workforce. We do not discriminate on the basis of race, age, color, religion, national origin, gender, sexual orientation, gender identity or expression, veteran status or disability, or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

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Average salary estimate

$330627 / YEARLY (est.)
min
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$304074K
$357180K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Vice President, Value and Market Access Strategy, Cogent Biosciences

Cogent Biosciences is on the lookout for a dynamic Vice President of Value and Market Access Strategy to join our innovative team in Waltham, Massachusetts. In this pivotal role, you'll be at the forefront of shaping the future of access to our groundbreaking therapies, including bezuclastinib, a selective tyrosine kinase inhibitor targeting key genetic mutations. As a strategic thinker, you will collaborate with various departments—such as Medical Affairs, Marketing, and Compliance—to craft and execute pricing and market access strategies that not only reflect the immense value of our products but also ensure optimal patient access. Your expertise in Health Economics and Outcomes Research (HEOR) will be vital as you develop models and tools communicating our product value to both payers and healthcare practitioners. You will monitor the evolving payer landscape to adjust strategies effectively and build strong relationships that facilitate access to our life-changing treatments. At Cogent, we pride ourselves on our vibrant company culture and commitment to excellence. If you're ready to make a significant impact in the biotechnology sector and drive our mission forward, we'd love to connect with you!

Frequently Asked Questions (FAQs) for Vice President, Value and Market Access Strategy Role at Cogent Biosciences
What are the primary responsibilities of the Vice President of Value and Market Access Strategy at Cogent Biosciences?

The Vice President of Value and Market Access Strategy at Cogent Biosciences is responsible for developing pricing strategies, leading HEOR model development, and ensuring optimal patient access to our portfolio. This role requires collaboration across various functions to create effective tactics that align with overall brand strategy while maintaining compliance with industry regulations.

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What qualifications are needed for the Vice President of Value and Market Access Strategy position at Cogent Biosciences?

Candidates for the Vice President of Value and Market Access Strategy at Cogent Biosciences should possess a BA/BS degree, with an advanced degree in Finance or Health Economics preferred. A minimum of 12 years of experience in the pharmaceutical or biotech industry, including at least 8 years of specific expertise in pricing, HEOR development, and payer marketing, is also expected.

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How does the Vice President of Value and Market Access Strategy contribute to patient access at Cogent Biosciences?

This role plays a critical part in ensuring patient access by developing comprehensive pricing and contracting strategies, collaborating closely with medical and marketing teams to communicate the value proposition, and adjusting strategies based on market feedback to enhance access to Cogent's innovative therapies.

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What skills are essential for success as Vice President of Value and Market Access Strategy at Cogent Biosciences?

Essential skills for the Vice President of Value and Market Access Strategy at Cogent include a deep understanding of healthcare economics, strong relationship management abilities, strategic thinking, and a thorough knowledge of the payer landscape. Experience in navigating complex pricing structures and developing effective communication tools is crucial.

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What kind of work environment can one expect at Cogent Biosciences?

At Cogent Biosciences, employees enjoy a collaborative and supportive work environment in Waltham, Massachusetts, designed for innovation and teamwork. Our open office layout promotes dialogue and collaboration while providing facilities aimed at ensuring our team's well-being and productivity.

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Common Interview Questions for Vice President, Value and Market Access Strategy
Can you describe your experience with HEOR modeling in the context of market access?

When answering this question, emphasize specific HEOR models you've developed or utilized, detailing how they informed pricing strategies or influenced payer conversations. Providing examples of successful implementations will showcase your expertise and understanding of health outcomes and their importance.

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How would you develop a comprehensive pricing strategy for a new therapy?

Discuss the steps involved in formulating a pricing strategy, including market research, understanding the payer landscape, conducting competitive analyses, and engaging with cross-functional teams. Highlight the importance of aligning the pricing with the therapy's perceived value and achieving clinical outcomes.

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What strategies have you used to maintain strong relationships with payers?

Describe your approach to building and maintaining relationships with payers, including regular communication, understanding their needs, and presenting evidence-based value propositions. Providing anecdotes of past collaborations will illustrate your relational skills and negotiation experience.

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How do you stay informed about changes in the healthcare payer landscape?

Mention various resources such as industry publications, attending conferences, or networking with other professionals in the field. Discuss the importance of continuous learning and adapting strategies to align with emerging trends in the payer environment.

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Explain how you would collaborate with cross-functional teams to achieve access goals.

Highlight your experience working in interdisciplinary teams, discussing specific examples where your collaboration has led to successful access initiatives. Emphasize the importance of leveraging diverse expertise to develop comprehensive strategies.

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What is your approach to developing tools that communicate product value to payers?

Discuss methodologies you use to develop value communication tools, including data analytics, market insights, and stakeholder feedback. Emphasize the necessity of clear, concise, and evidence-driven messaging to facilitate payer understanding and engagement.

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Can you provide an example of a successful pricing negotiation with a payer?

Share a detailed example that showcases your negotiation skills, the preparation required, and the outcomes achieved. Explain what strategies you employed to overcome challenges and secure favorable terms for both parties.

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How do you assess the success of value-based contracts?

Describe the metrics and KPIs you utilize to evaluate the performance of value-based contracts, such as patient outcomes, cost savings, and payer relationships. Highlight your strategic approach to adjusting these contracts based on performance data.

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What do you perceive as the biggest challenges in market access today?

Share your insights on current challenges such as regulatory changes, evolving payer demands, and increasing competition. Discuss how you plan to address these challenges proactively through innovative strategies.

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What motivates you to work in market access within biotechnology?

In your response, convey your passion for ensuring patient access to life-saving therapies, the impact of market access on improving healthcare outcomes, and your excitement to work at the forefront of biopharmaceutical innovation, such as with Cogent Biosciences.

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Cogent Biosciences is a biotechnology company developing real solutions to treat genetically driven diseases. With a focus on rational drug discovery and development, we are leveraging validated biology to advance precision therapies designed to a...

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Full-time, on-site
DATE POSTED
April 2, 2025

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