Marketing Copywriter

As a Marketing Copywriter at Conductor, you will craft engaging product narratives and customer success stories aimed at converting prospects into customers. You'll write web copy, landing pages, email campaigns, and more, ensuring that complex product capabilities are articulated clearly and persuasively. You'll also partner with Customer Success and Account Management teams to showcase customer wins, contributing to case studies that highlight real-world impacts.

To qualify for the Marketing Copywriter role at Conductor, candidates should have a minimum of 3-5 years of copywriting experience, preferably in B2B tech or SaaS. A strong portfolio demonstrating storytelling abilities, experience in writing customer case studies, project management skills, and familiarity with SEO best practices are essential. A collaborative mindset and strong communication skills are also critical in this role.

At Conductor, the Marketing Copywriter collaborates with various teams, including Product Marketing and Product Management, to ensure messaging consistency. Additionally, all copy undergoes a thorough review process where editorial judgment plays a key role, allowing for editing or rewriting as needed. The Copywriter will also utilize data insights and A/B testing results to optimize copy continuously.

The base salary range for the Marketing Copywriter position at Conductor in New York City is currently between $60,000 and $79,000 per year. Conductor also offers competitive, performance-based compensation programs in addition to an array of attractive benefits.

Conductor boasts a dynamic and collaborative work environment where flexibility and innovation are key. The Marketing Copywriter will thrive in a fast-paced setting, consistently meeting project deadlines while maintaining high-quality standards. With a commitment to diversity and inclusion, Conductor also promotes a positive workplace culture, fostering creativity and problem-solving.

When answering, focus on specific projects where you successfully created B2B content, detailing the strategies you used and the outcomes achieved. Highlight any collaboration with sales or customer success teams and how these efforts helped influence decision-making processes.

Share your methodology for understanding technical specifications, such as collaborating with product experts or conducting thorough research. Provide an example where you achieved success in simplifying complex information while maintaining critical details and benefits.

Explain your process for interviewing customers and what questions you ask to extract compelling narratives. Discuss how you ensure the customer’s voice is authentic and aligned with the messaging guidelines of Conductor.

Demonstrate your project management skills by describing tools or processes you use to prioritize tasks effectively. Discuss any experiences where you had to adapt quickly and still deliver high-quality work under tight timelines.

Provide a specific example that includes the context, what you created, the strategy behind it, and the measurable results. Highlight any adjustments made after analyzing data or performance insights.

Detail how you incorporate SEO best practices into your writing, mentioning tools you use for keyword research and how you balance optimization with creating engaging content. Provide an example of successful SEO implementation in past projects.

Share your methods for continuous learning, such as following industry blogs, taking courses, or attending webinars. Highlight how staying informed has positively impacted your work in copywriting.

Explain how you have implemented A/B testing in the past, including what metrics you measured and adjustments you made based on results. Discuss how this data-driven decision-making style enhances your copy.

Discuss the elements you believe are essential for effective marketing copy, such as clarity, relevance, and emotional resonance. Provide examples of when you've successfully incorporated these elements into your work.

Share your approach to receiving and integrating feedback in your process. Discuss specific instances where feedback led to improved outcomes in your writing, showcasing your ability to adapt and grow.