Director of Marketing at The Hemp Co by Curaleaf - job 1 of 2

The Director of Marketing at The Hemp Company by Curaleaf will be responsible for creating and executing B2C marketing strategies, managing CRM and Rewards programs, leading campaigns from concept to launch, and enhancing the eCommerce experience to drive sales and engagement.

Candidates looking to apply for the Director of Marketing role at The Hemp Company by Curaleaf should ideally have 8-10 years of experience in consumer-packaged goods marketing, a strong foundation in the marketing mix, and be adept in digital tools like Meta & Google Ads, Shopify, and Salsify.

Success in the Director of Marketing role at The Hemp Company by Curaleaf requires strong leadership and project management skills, analytical abilities to drive strategic decisions, and proficiency with digital marketing tools to enhance campaign performance.

In the role of Director of Marketing at The Hemp Company by Curaleaf, the candidate will contribute to community initiatives through Curaleaf’s ‘Rooted in Good’ program, fostering corporate social responsibility and supporting outreach efforts that create positive changes.

The expected salary range for the Director of Marketing position at The Hemp Company by Curaleaf is between $165,000 and $180,000 USD, reflecting the expertise and experience needed for this dynamic role.

When answering this question, focus on specific campaigns you've managed, highlighting the strategies you employed, the objectives you achieved, and how they impacted overall business goals. Mention any relevant metrics.

In your response, explain your process for assessing project importance and urgency. Discuss how you involve cross-functional teams in decision-making and how you ensure alignment with broader business objectives.

Share specific tactics like targeted email marketing, personalized content, and loyalty programs that you've implemented in past roles. Highlight success stories where your strategies increased customer retention.

Provide a detailed overview of a campaign, including its goals, your role in execution, challenges faced, and metrics that demonstrate success. Stress the importance of data-driven decision-making in your approach.

Emphasize your collaborative approach. Discuss how you value feedback, use it constructively, and how it contributes to improved strategies and team morale.

In your response, be ready to discuss specific tools you've used, such as Meta & Google Ads or Shopify. Mention how you've utilized these tools to drive marketing performance and how they integrate into your overall strategy.

Explain the key performance indicators (KPIs) you use, the analytics tools at your disposal, and how you adapt strategies based on performance insights to drive continuous improvement.

Share the resources you use, such as industry publications, webinars, and networking events. Discuss how staying informed helps you remain innovative and competitive in your marketing strategies.

Discuss your experience managing partnerships, including how you select partners and how you ensure they align with your brand vision. Highlight any successful collaborations and their impact on your projects.

Articulate your passion for the cannabis industry and how Curaleaf’s mission aligns with your professional values. Discuss your desire to contribute to the company’s growth and innovation in the hemp sector.