Marketing Manager

As a Marketing Manager at Curaleaf, you'll be responsible for planning and executing product launch initiatives, developing go-to-market strategies for new strains and products, coordinating with creative teams for high-quality visual assets, and managing cross-functional collaborations to ensure seamless execution of campaigns. Your focus will be on driving brand visibility and ensuring that our products enter the market while aligning with Curaleaf’s commitment to quality and innovation.

To apply for the Marketing Manager position at Curaleaf, candidates should hold a Bachelor’s degree in Marketing, Communications, Business, or a related field. A minimum of 3 years of experience in marketing, ideally within a product launch context or in highly regulated industries, is required. Experience in the cannabis industry is certainly a plus, along with strong project management skills and creative thinking capabilities.

Curaleaf is dedicated to career development for all employees, including the Marketing Manager role. We offer career growth opportunities through continued education, mentorship programs, and professional development training. You’ll have access to competitive pay, health benefits, and programs designed to enhance your professional journey within the cannabis industry.

A successful marketing campaign for a Marketing Manager at Curaleaf involves clear communication between teams, adhering to brand guidelines, utilizing high-quality visual content, and incorporating data-driven insights to refine strategies. Ultimately, it’s about launching new strains and products that not only resonate with our target audience but also align with our mission of improving lives through the power of cannabis.

At Curaleaf, Marketing Managers utilize various project management tools such as Asana, Trello, or Monday.com to track milestones, budgets, and KPIs. These tools help ensure accountability and facilitate effective communication across teams, enabling you to manage complex projects efficiently and stay organized throughout the marketing process.

When explaining my process for developing a go-to-market strategy, I focus on conducting thorough market research, analyzing consumer insights, and identifying key differentiators of the product. Additionally, I emphasize the importance of aligning cross-functional teams, setting clear objectives, and establishing measurable KPIs for success.

I have extensive experience with product launches, including coordinating timelines, managing budgets, and collaborating with different teams to create impactful launch plans. I detail specific examples where I successfully launched products and discuss the strategies I employed to overcome challenges during the process.

I approach cross-functional collaboration by first establishing clear communication channels and goals among teams. I believe in fostering a collaborative environment where everyone's input is valued, which helps create comprehensive marketing strategies that address the needs of various departments such as sales and operations.

I evaluate the success of marketing campaigns by analyzing various metrics such as engagement rates, conversion rates, sales performance, and customer feedback. I also look at qualitative data to understand market perception and use this information to adjust future strategies accordingly.

I discuss a challenging project where we faced unexpected delays in product development. I emphasize my ability to adapt by quickly reassessing our timeline, actively communicating with all stakeholders, and reallocating resources to ensure we met our launch date without compromising quality.

Creativity is crucial in marketing management as it directly impacts how we connect with our target audience and differentiate our brand. I explain how I incorporate creative thinking into developing campaigns and engaging content while also remaining aligned with business objectives.

I stay updated on industry trends by following relevant publications, participating in networking events, and being active in online communities. I incorporate insights from these trends into my marketing strategies by leveraging emerging themes to enhance our branding and product positioning.

For effective project management, I utilize tools like Asana or Trello to organize tasks, set timelines, and track progress. I also emphasize maintaining open lines of communication with stakeholders and conducting regular check-ins to address potential challenges early on.

Ensuring compliance with cannabis regulations involves staying informed on local and state laws and maintaining close communication with legal teams. I regularly review marketing materials to ensure they meet regulatory standards before launching campaigns.

I share an instance where I took the lead on a significant product launch, coordinating efforts across various departments, motivating the team, and delivering successful outcomes. I highlight the importance of clear communication, empowerment, and a shared vision to ensure everyone was aligned toward the common goal.