Americas Channel Marketing Manager
Company Description
About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.
Job Description
CyberArk is seeking an Americas Channel Marketing Manager responsible for developing marketing relationships with our strategic regional partners to drive growth opportunities for CyberArk identity security solutions. The individual will build and execute joint marketing plans to generate partner-led new business and expansion opportunities. The role involves aligning CyberArk go-to-market strategy and sales priorities with strategic partners leveraging their capabilities and strengths to generate demand together.
Success in this role requires strategic thinking and creativity, as well as in-depth familiarity with lead-to-revenue processes.
Key Responsibilities:
- Develop and drive the marketing strategy for Americas Channel partners to unlock new business and expand with existing customers.
- Leverage CyberArk campaigns and create joint marketing programs aligned to our go-to-market strategy and priorities to deliver partner-led pipeline across segments and verticals.
- Work closely with the channel sales and territory management teams to develop strong marketing partnerships and lead-to-revenue processes to capture partner-driven pipeline.
- Collaborate cross-functionally with field and solutions marketing, legal, procurement, operations, and finance peers in support of executing marketing activities.
- Capture leads and track progression through opportunity creation, measure impact of marketing investments and activity results.
- Meet quarterly and annual marketing goals, contributing to the overall opportunities and pipeline through channel attribution.
- Analyze and report on the effectiveness of marketing programs, continuously iterating and improving strategies to meet business objectives.
- Communicate regularly with partners and global channel sales team to keep informed on product updates, marketing initiatives and events, and programs.
#LI-CT1
Qualifications
- 8+ years of experience marketing with and through channel partners with a track record of delivering partner-led new and expansion business growth from various routes-to-market – Value-Added Resellers, Distributors, Solution and Services Providers, Marketplaces, etc.
- 5+ years of marketing experience, focused on strategic marketing planning, demand generation, digital/campaign marketing, and events, preferably in the information or cybersecurity space.
- Demonstrated experience creating, managing, and executing integrated campaigns with and through partners, and planning and administrating marketing budget.
- Strong communication and leadership skills to build consensus and project management across multiple stakeholders.
- Proficiency with CRM/PRM tools like Salesforce.com and marketing automation solutions; AI adopter.
- Data-driven and familiar with marketing metrics and terminology.
- Willingness to travel, approx. 20%
Additional Information
CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
We are unable to sponsor or take over sponsorship of employment Visa at this time.
The salary range for this position is $108,000 – $150,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
Average salary estimate
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At CyberArk, we're looking for a passionate and strategic Americas Channel Marketing Manager to join our innovative team in Newton, MA. As a leader in Identity Security, CyberArk helps organizations protect their most critical assets. In this role, you'll develop marketing relationships with our key regional partners, driving growth for our identity security solutions. Your knack for strategic thinking and creativity will shine as you build and execute joint marketing plans aimed at generating new business and expanding existing customer relationships. Collaborating closely with our sales and marketing teams, your efforts will support partner-led demand generation across various segments and verticals. You'll analyze and report on the effectiveness of marketing programs, iterating strategies to meet business objectives while staying continuously aligned with our go-to-market strategy. If you thrive in fast-paced environments and are excited about harnessing the strengths of channel partners, this could be the perfect opportunity for you. Join us at CyberArk and help shape the future of identity security while enjoying a competitive salary, benefits, and a chance to work with some of the most trusted names in the industry.
Our Mission What unites the CyberArk Team is the drive to help organizations transform their business through improved security and reduced risk. As a trusted partner for thousands of companies around the globe, CyberArk consistently sets the bar ...
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